Abigail Betts Email & Phone Number

Chicago

Branding and Communications Chicago, IL — January 2016 - August 2016Volunteer/Mentor Chicago, IL — October 2014 - January 2016Developed online and traditional marketing materials such as website, blog and email newsletter, photographyManaged social media channels Oversaw website redesignDeveloped company narrative, early key messages and investment deck that will be the primary fundraising tool with venture capitalistsManaged key partner relationships such as the Career and Technical Education Department at Chicago Public SchoolsLed the planning and execution of teen driven career expo that attracted 100 local businesses and major corporations while garnering 2,700 connections and 24 jobs for teensDeveloped training materials and led training for company events volunteersManaged pilot program to conduct app and platform testing with users and customers to create minimal viable product (MVP) to bring to marketLed and developed internship program

Chicago

Managed account teams for IBM Softlayer and Cloud Data Services budgeting over $50K a monthLed the PR launch for tech start-up Velostrata, securing hits in tech trade publications as well as ForbesCreated plan and managed execution of campaign to announce acquisition of tech company for Cloud Data Services

Greater Chicago Area

Led the Hewlett-Packard Enterprise Software and Technology Services accounts to plan and execute product launch PR campaigns and served as day-to-day client contactDeveloped strong working knowledge of Hewlett-Packard’s enterprise brands to develop messaging for online communications contentAssisted in media trainings for high level executives and client spokespeopleTrained staff in team processes and basic public relations skills setLed plan development and execution for the Chicago Venture launch party at the House of Blues Chicago with a team of three and oversaw budget of $30K for 300 guests Secured a radio interview on The Noon Business Hour with Andy Giersher for Harper Reed, former CTO of the Obama Campaign and Chicago Venture Summit supporterLed Chicago leg of three city media tour for the launch of Allstate’s Silver Lining Breast Cancer Awareness partnership with author Hollye JacobsLed public relations plan development and execution for the TGIFridays World Bartender Championship competition

Greater Chicago Area

Supported major product launches for the Hewlett-Packard Software, Vertica and Technology Services teams through media relations and developing key messagesStreamlined and improved processes admin processes such as results and activity reporting for a team of 30+

Greater Chicago Area

Supported a variety of accounts including consumer, consumer tech and b2b.

Supported programs for major consumer brands.

Supported media consulting team providing a variety of services to local and national broadcast media outlets across the country.

Published byline articles covering London technology news as editorial Intern for ITPro-online business news publication.

Produced news packages as on-camera reporter for University of Iowa news program.

B.A., Journalism And Mass Communication, Entrepreneurial Certificate

Activities and Societies: Zeta Tau Alpha Sorority, Society of Professional Journalists, Ed on Campus, Daily Iowan Television

Education record