Betty Chan Email & Phone Number

Product Strategy and Design:- Full redesign of desktop application with focus on user settings and personalizations to increase user engagement- Implemented built-in customer support feature in desktop app to expedite the workflow of our customer support team and to offer better support to our users- Redesigned the cloud application to create a more intuitive experience for users to increase user retentionUser Research:- Led and conducted research for new features through user interviews, usabilitytestings, and survey- Synthesized key findings and presented them as insights in an executive summary deck to stakeholdersDesign Ops:- Assisted in building a design system in Figma to expedite workflows- Implemented new handoff process to improve communication between design and engineering teams to accelerate design QA processProject Management:- As the sole designer on my product’s team, I led design workshop andcollaborated closely with Product Management and Engineering teams on prioritization and execution, working in a fast-paced development team process.

San Francisco Bay Area

Consulted early-stage start ups on digital products: Sitejabber B2B Dashboard (E-commerce reviews platform) • Led a team of six designers in redesigning the dashboard to reduce its complexity to enhance user comprehension Sitejabber Reviews Page (E-commerce reviews platform) • Conducted market and user research to identify pain points of using the platform • Redesigned business review page and improved information architecture to optimize navigation and increase user engagement Fireside (Social app aiming to foster deeper relationships with curated questions) • Conducted market and user research to determine features needed for product • Built design systems with branding elements for an interactive beta.

San Francisco, California