On-site eRetail Media (Amazon Advertising, Criteo) for LGEUS

Head of Search Marketing, channel lead across Paid Search and Amazon Advertising for LGEUS.

Overseeing Paid Search media channel strategy and activation for LG Electronics US.

Client lead for paid search and social across Campbell’s portfolio, responsible for delivering strategy and tactical recommendations to drive incremental sales and achieve brand marketing goals. Team leader of 8, providing guidance and training, while communicating internally and externally for cross channel and cross agency collaboration.

Day-to-day client lead across paid search and paid social for T. Rowe Price, responsible for strategic media direction and tactical execution, and management/training of junior team. Additionally helped transition TCF Bank account - streamlined processes and restructured paid search account, leading to improved performance and cost efficiencies.

Day-to-day lead for SAP North America account overseeing paid search & paid social, responsible for strategic and tactical execution of marketing priorities. Worked closely with Global teams for alignment on objectives, goals, and best practices.

Managed 30+ DTC/HCP paid search accounts under Pfizer, ensuring 100% compliance with regulatory policies and adherence to search best practices. Direct supervision of large junior staff, providing guidance and support for campaign success.

Developed and executed paid search and paid social campaigns for Shell and several Anheuser-Busch InBev (ABI) accounts. Implemented several re-structures for ABI due to newly transitioned account for improved structure and performance, and executed seasonal/event campaigns such as Budweiser Super Bowl.

Developed full year strategic media plans for several Allergan brands, working closely with TV, Print, Digital, Search, & OOH teams, along with analyzing historical, competitive, and targeting data. Responsible for overseeing budgets and media schematics, and leading status and project reviews with clients.

Presented strategic media plans for several Reckitt Benckiser brands, partnering closely with creative agencies and internal teams for cohesive and holistic recommendations. Deep analysis of target audience and brand positioning for Lysol product suite, Rid-X, d-Con, Easy-Off, and Lime-A-Way.

Responsible for trafficking and execution of direct response media tactics (DRTV, shared mail) for Verizon FiOS. On-boarded and trained 3 new team members on proper procedures.

Led day-to-day project management with internal SEO and website design team for various client websites within Plastic Surgery, Beauty, Health & Wellness categories. Provided direction on SEO best practices, website layout and content development, e-newsletters, and blog posts.