Betty (Beata) Gotwald Email & Phone Number

I am on a mission to empower female online entrepreneurs in conquering their marketing

Łódź Area, Poland

Main responsibilities:=> conducting classes in the field of marketing and market research.=> conducting classes in the field of consumer behaviour.=> conducting research in the field of: e-marketing, employer branding, strategic marketing, knowledge management.

Łódź

- acquiring and managing projects,- conducting analysis related to projects scope,- preparing and controlling projects' budgets,- involvement in preparing expertizes and documents related to project acquisition,- cooperation within public procurement procedures.

Lodz District, Tomaszow Mazowiecki County, Poland

​=> planning, budgeting and managing interdisciplinary projects;=> permanent contact with advertising agencies and external services providers;=> auditing and optimizing marketing activities in Poland and abroad;=> analysing and managing CSR projects.

Warsaw, Masovian District, Poland

=> conducting workshops and trainings concerning personal and business development;=> consulting and building webpages, especially from a perspective of their usability;=> preparing and implementing marketing and employer branding strategies for SMEs, mainly in fashion industry.

​=> creating marketing and implementing marketing strategy within "Lodzkie of Energy" Project;=> co-operating with Polish and foreign partners (mainly from Germany, Italy, Norway, Czech Republic, Hungary);=> working with media representatives in the process of building regional brand (Lodzkie of Energy) and RIC Pro-Akademia operations;=> advisory and training activities for SMEs within marketing, internet marketing and project management.More: http://www.proakademia.eu/baza-wszystkich-ekspertow/69.html

Łódź Area, Poland

​=> creating and implementing the marketing strategy;=> building employer's brand and coordination of recruitment processes;=> coordinating e-projects, i.e. http://www.leader-great.pl;=> current contact with Foundation's Clients and local media;=> translating scientific articles (Polish-English, English-Polish);=> editing and proofreading of the Polish and English articles;=> developing project proposals under Action 7.2 HCOP;=> cooperation in the development of the City of Lodz Revitalization Strategy.

Łódź

Main responsibilities:=> development of strategic and tactical recommendations for creating a favourable image of the lodzkie region;=> creating of research methodology and research tools, and conducting independent research (quantitative and qualitative) about the importance of e-marketing in creating the image of the tourist region of Lodz;=> comparison of education and social innovation patterns in Poland and Norway;=> conducting the benchmarking of Polish regions.

Doctor Of Economy (Ph.D.), Marketing And Management

Activities and Societies: ​=> Board of Scientific Circles of University of Lodz; => Faculty's Board of Student; => American Studies.

Postgraduate Studies, E-Marketing

Activities and Societies: -The chosen subjects: => Internet marketing; => Creating and managing websites; => PHP, HTML technology; =>.

Master, International Relations; Specialization: Euromarketing

Activities and Societies: => President of the Scientific Circle of media experts; => Chairman of the Scientific Circles at University.

Master, Pedagogy; Specialization: Childhood Education.

Scholar of the Minister of Science and Higher Education (twice). Awarded congratulatory letter of the Rector of the University of Lodz.