Betty (Beata) Gotwald

Betty (Beata) Gotwald Email and Phone Number

Business and Marketing Expert @ VANAHAIM Marketing
Betty (Beata) Gotwald's Location
Poland, Poland
About Betty (Beata) Gotwald

I have a rich experience in marketing (mainly digital and strategic), business consulting (creating strategies and schemes for strategies for companies), education (from conducting courses to consulting) and project management (mainly in projects co-funded from EU) .

Betty (Beata) Gotwald's Current Company Details
VANAHAIM Marketing

Vanahaim Marketing

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Business and Marketing Expert
Betty (Beata) Gotwald Work Experience Details
  • Vanahaim Marketing
    Chief Executive Officer
    Vanahaim Marketing Feb 2023 - Present
    I am on a mission to empower female online entrepreneurs in conquering their marketing
  • University Of Lodz
    Assistant Professor Of Marketing
    University Of Lodz Oct 2014 - Present
    Łódź Area, Poland
    Main responsibilities:=> conducting classes in the field of marketing and market research.=> conducting classes in the field of consumer behaviour.=> conducting research in the field of: e-marketing, employer branding, strategic marketing, knowledge management.
  • Ec1 Łódź - Miasto Kultury W Łodzi
    Expert
    Ec1 Łódź - Miasto Kultury W Łodzi Oct 2015 - Present
    Łódź
    - acquiring and managing projects,- conducting analysis related to projects scope,- preparing and controlling projects' budgets,- involvement in preparing expertizes and documents related to project acquisition,- cooperation within public procurement procedures.
  • Ceramika Paradyz
    Advertising And Sponsoring Specialist
    Ceramika Paradyz Apr 2015 - Oct 2015
    Lodz District, Tomaszow Mazowiecki County, Poland
    ​=> planning, budgeting and managing interdisciplinary projects;=> permanent contact with advertising agencies and external services providers;=> auditing and optimizing marketing activities in Poland and abroad;=> analysing and managing CSR projects.
  • Ketney Excellence Centre
    Marketing &Pr Manager, Coach
    Ketney Excellence Centre Oct 2013 - Feb 2015
    Warsaw, Masovian District, Poland
    => conducting workshops and trainings concerning personal and business development;=> consulting and building webpages, especially from a perspective of their usability;=> preparing and implementing marketing and employer branding strategies for SMEs, mainly in fashion industry.
  • Research And Innovation Centre Pro-Akademia
    Marketing And Pr Manager
    Research And Innovation Centre Pro-Akademia May 2013 - Jan 2015
    ​=> creating marketing and implementing marketing strategy within "Lodzkie of Energy" Project;=> co-operating with Polish and foreign partners (mainly from Germany, Italy, Norway, Czech Republic, Hungary);=> working with media representatives in the process of building regional brand (Lodzkie of Energy) and RIC Pro-Akademia operations;=> advisory and training activities for SMEs within marketing, internet marketing and project management.More: http://www.proakademia.eu/baza-wszystkich-ekspertow/69.html
  • Fundacja Emanuel
    Vice President
    Fundacja Emanuel Sep 2008 - Jul 2013
    Łódź Area, Poland
    ​=> creating and implementing the marketing strategy;=> building employer's brand and coordination of recruitment processes;=> coordinating e-projects, i.e. http://www.leader-great.pl;=> current contact with Foundation's Clients and local media;=> translating scientific articles (Polish-English, English-Polish);=> editing and proofreading of the Polish and English articles;=> developing project proposals under Action 7.2 HCOP;=> cooperation in the development of the City of Lodz Revitalization Strategy.
  • Research And Innovation Centre Pro-Akademia
    Scholarship
    Research And Innovation Centre Pro-Akademia Jan 2011 - Jun 2012
    Łódź
    Main responsibilities:=> development of strategic and tactical recommendations for creating a favourable image of the lodzkie region;=> creating of research methodology and research tools, and conducting independent research (quantitative and qualitative) about the importance of e-marketing in creating the image of the tourist region of Lodz;=> comparison of education and social innovation patterns in Poland and Norway;=> conducting the benchmarking of Polish regions.

Betty (Beata) Gotwald Education Details

Frequently Asked Questions about Betty (Beata) Gotwald

What company does Betty (Beata) Gotwald work for?

Betty (Beata) Gotwald works for Vanahaim Marketing

What is Betty (Beata) Gotwald's role at the current company?

Betty (Beata) Gotwald's current role is Business and Marketing Expert.

What schools did Betty (Beata) Gotwald attend?

Betty (Beata) Gotwald attended Uniwersytet Łódzki / University Of Lodz, Uniwersytet Andrzeja Frycza Modrzewskiego W Krakowie, University Of Lodz, University Of Lodz.

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