I have a rich experience in marketing (mainly digital and strategic), business consulting (creating strategies and schemes for strategies for companies), education (from conducting courses to consulting) and project management (mainly in projects co-funded from EU) .
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Chief Executive OfficerVanahaim Marketing Feb 2023 - PresentI am on a mission to empower female online entrepreneurs in conquering their marketing -
Assistant Professor Of MarketingUniversity Of Lodz Oct 2014 - PresentŁódź Area, PolandMain responsibilities:=> conducting classes in the field of marketing and market research.=> conducting classes in the field of consumer behaviour.=> conducting research in the field of: e-marketing, employer branding, strategic marketing, knowledge management. -
ExpertEc1 Łódź - Miasto Kultury W Łodzi Oct 2015 - PresentŁódź- acquiring and managing projects,- conducting analysis related to projects scope,- preparing and controlling projects' budgets,- involvement in preparing expertizes and documents related to project acquisition,- cooperation within public procurement procedures. -
Advertising And Sponsoring SpecialistCeramika Paradyz Apr 2015 - Oct 2015Lodz District, Tomaszow Mazowiecki County, Poland=> planning, budgeting and managing interdisciplinary projects;=> permanent contact with advertising agencies and external services providers;=> auditing and optimizing marketing activities in Poland and abroad;=> analysing and managing CSR projects. -
Marketing &Pr Manager, CoachKetney Excellence Centre Oct 2013 - Feb 2015Warsaw, Masovian District, Poland=> conducting workshops and trainings concerning personal and business development;=> consulting and building webpages, especially from a perspective of their usability;=> preparing and implementing marketing and employer branding strategies for SMEs, mainly in fashion industry.
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Marketing And Pr ManagerResearch And Innovation Centre Pro-Akademia May 2013 - Jan 2015=> creating marketing and implementing marketing strategy within "Lodzkie of Energy" Project;=> co-operating with Polish and foreign partners (mainly from Germany, Italy, Norway, Czech Republic, Hungary);=> working with media representatives in the process of building regional brand (Lodzkie of Energy) and RIC Pro-Akademia operations;=> advisory and training activities for SMEs within marketing, internet marketing and project management.More: http://www.proakademia.eu/baza-wszystkich-ekspertow/69.html -
Vice PresidentFundacja Emanuel Sep 2008 - Jul 2013Łódź Area, Poland=> creating and implementing the marketing strategy;=> building employer's brand and coordination of recruitment processes;=> coordinating e-projects, i.e. http://www.leader-great.pl;=> current contact with Foundation's Clients and local media;=> translating scientific articles (Polish-English, English-Polish);=> editing and proofreading of the Polish and English articles;=> developing project proposals under Action 7.2 HCOP;=> cooperation in the development of the City of Lodz Revitalization Strategy.
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ScholarshipResearch And Innovation Centre Pro-Akademia Jan 2011 - Jun 2012ŁódźMain responsibilities:=> development of strategic and tactical recommendations for creating a favourable image of the lodzkie region;=> creating of research methodology and research tools, and conducting independent research (quantitative and qualitative) about the importance of e-marketing in creating the image of the tourist region of Lodz;=> comparison of education and social innovation patterns in Poland and Norway;=> conducting the benchmarking of Polish regions.
Betty (Beata) Gotwald Education Details
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Marketing And Management -
International Relations; Specialization: Euromarketing -
Pedagogy; Specialization: Childhood Education.
Frequently Asked Questions about Betty (Beata) Gotwald
What company does Betty (Beata) Gotwald work for?
Betty (Beata) Gotwald works for Vanahaim Marketing
What is Betty (Beata) Gotwald's role at the current company?
Betty (Beata) Gotwald's current role is Business and Marketing Expert.
What schools did Betty (Beata) Gotwald attend?
Betty (Beata) Gotwald attended Uniwersytet Łódzki / University Of Lodz, Uniwersytet Andrzeja Frycza Modrzewskiego W Krakowie, University Of Lodz, University Of Lodz.
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