•Designing carousels, reels, static posts, and other visual assets to generate engagement and spark thought-provoking online discussions for Mission 34, a nonprofit dedicated to mental health awareness & suicide prevention.

•Executing strategies for a MarComs boutique's healthcare clients, enabling them to embrace influencer marketing to raise awareness of diseases, treatments, and preventative techniques.•Proofreading & editing editorial assets, contracts, social media captions, and other resources.•Composed the communications plan for the US Dept. of Commerce's Minority Business Development Agency, encompassing paid & earned media to promote its MED Week.

•Conceiving, pitching, and writing articles for a lifestyle magazine documenting the modern-day Black creative renaissance.•Showcased creatives' wardrobes and linked to eCommerce sites where readers can purchase individual pieces in a feature on how plus-sized women express themselves through affordably priced vibrant & eclectic clothing.

Seeking a role as a Public Relations Account Executive, Content Writer, Communications Specialist at either an agency or in-house.Contact: bettyj.ogburn@gmail.com

•Wrote articles and thought leadership pieces for financial services executives as a trusted PR & brand strategy advisor.•Secured coverage with CBS, KNPR, ABC, NBC, and other outlets and built partnerships with journalists & producers.•Identified mutually beneficial cross-promotion opportunities with clients, journalists, and outlets nationwide.•Coached technical stakeholders to communicate effectively in media appearances and other engagements.•Repurposed segments for social media with thoughtful captions to spark engagement.

•Boosted the online visibility of cosmetic products, lifestyle brands, and fashion lines for conscious consumers.•Assembled media lists and partnering with press contacts & influencers to propel messaging to wider audiences.•Submitted client bids for awards, features, and product placements.•Advocated for emerging products such as high-end beverages when pitching them to publications.•Investigated POC entrepreneurs & female founders to compile informative reports.•Examined makeup & outerwear industry trends and conducting competitor analyses to position clients' brands to prosper in a fast-paced market.

•Contributed to PR campaigns put forth by a decorated boutique agency serving prolific figures & brands in entertainment, luxury goods, and tech. Wrote press releases, pitches, articles, and promotional content used to drive exposure.•Produced media lists with Muckrack & Cision.•Achieved a 48% open rate via newsletter campaign pitches and media blasts.•Contacted the media teams of public figures to pitch services and partnerships.

•Wrote and edited blog posts, press releases, and articles for a philanthropic video-sharing startup that allows customers to purchase customized messages from public figures.•Oversaw administrative logistics on behalf of the CTO to streamline their workflow and by drafting meeting notes.•Conducted market research to examine the strengths and weaknesses of competitors and incorporating findings into brand positioning strategies.•Assembled a detailed list of impact-driven public figures for potential collaboration.

•Created, published, and promoted content for the Instagram and Pinterest of Nifty This, an online retail startup, increasing engagement, reach, and follows.•Advised the founder and CEO on how to further manage and promote the company digitally by way of user-generated content and paid promotion, resulting in increased engagement.•Assisted in the creation of advertisements by setting objectives, defining the target audience, and creating assets (images, headlines, and descriptions).

•Awarded a post-graduate scholarship to serve as an English language assistant at various Catholic charter schools (the Colegio San Francisco de Asís, Colegio Obispo Perelló, and Colegio Fray Luis de León).•Created material (e.g. film-based lessons, roleplay projects, trivia games) that facilitate the oral, aural, written practice of the English language.•Kept detailed organization of lesson plans, often 1-2 weeks before said classes take place.•Established report with students from a variety of backgrounds, with a variety of personalities.

•Gave private English conversation classes to students ages 12 and up.•Engaged in self-marketing to potential customers by way of customized flyers and classified advertisements.Regularly and diplomatically updates parents on the trajectory/improvement of their child’s English ability.

•Increases social media engagement for MintPrint LLC, an advertising and graphic design firm, and their assorted clients.•Creates images and copy that are utilized for the Instagram and Pinterest of the company’s publication, Carolina Bulletin.Writes articles with the goal of promoting the company’s clients.

•Participated in weekly street evangelism outings, reaching out to women in prostitution on the streets of Madrid.•Established trust and relationships with the women our team encountered on a regular basis.•Provided assistance in various workshops designed to give the ladies vocational skills (i.e. baking, jewelry making, and sewing).

•Awarded a post-graduate scholarship to serve as a cultural ambassador and English teacher at the C.E.I.P. Mozart, a bilingual elementary school.

•Awarded a post-graduate scholarship to serve as a cultural ambassador and English teacher at the Escuela Oficial de Idiomas N*1, an adult language school.

•Contributed articles to an online magazine dedicated to sharing the perspectives and experiences of Black Women living in Spain, writing about food, cultural events, and aspects of expat life.

•Staffed the Reference Desk in the absence of regular staff, directing patrons to books, journal articles, periodicals, etc., in-person, over the phone, via chat and SMS.

•Wrote, for the “Wake Abroad” blog, detailing my experiences studying in Spain and London, as well as the “Life” section, writing reviews on music, campus events, etc.

•Translated sections of the Museum’s website into English, reworking many idiomatic expressions.•Increased functional vocabulary to include trade and commerce-related vocabulary

•Completed projects in both residential and commercial properties.Trusted by manager to work independently; always completed tasks in a timely and efficient manner.•Collaborated with co-workers to finish larger projects.