Betty Labaugh Email and Phone Number
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Over 18 years’ experience creating and executing strategic business-to-business marketing programs in collaboration with senior management, internal stakeholders and strategic partners. Successfully launched and supported over 40 technology products and services worldwide. Experience includes senior positions at global companies such as Presstek, Xerox, Polaroid and Agfa.A creative cross-functional team player and effective communicator with a broad background that includes product marketing, marketing communications, public relations, sales training and sales. This wealth of experience provides an acute sense of what each key stakeholder segment needs to hear and how they need to hear it in order to motivate them to action.Objective: To contribute my extensive marketing experience, communications skills, and creative initiative for the benefit of solving business challenges and adding to company growth.Specialties: Increasing brand awareness and market share via strategic communications programs based on messaging developed to target key stakeholders. Extensive experience includes: product launches and roll outs, integrated marketing communications and public relations campaigns, sales tool creation, channel sales and strategic partner program development and management.• Relationship builder• Creative problem solver• Dynamic team leader and collaborator• Effective public speaker
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Vp Of Program DevelopmentAssociation For Strategic Planning (Asp)Newburyport, Ma, Us
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Vp Of Program DevelopmentAssociation For Strategic Planning (Asp) 2010 - PresentBoston Chapter— Not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for profit and not-for-profit organizations. • Identify, recruit and work with industry experts to provide compelling content for local Association events.• Direct Chapter strategy as member of the Board and serve as moderator for Chapter events. -
Marketing ConsultantLabaugh Associates Oct 2009 - PresentMost recently at Magicomm—an integrated marketing agency that delivers the latest in web-enabled cross media communications solutions.Act as project team leader working with customers, agency personnel and external vendors to deliver integrated communications programs designed to drive business objectives for various companies, such as Canon USA. Programs include lead generation for Canon’s digital presses and an audience acquisition program for Canon EXPO, a bi-decade event that involves all divisions of Canon USA. Deliverables included press releases, website development and management, personalized variable-data direct mail campaigns, banner ads, email blasts, social media and webinar campaigns.• Achieved 125% of audience acquisition goal.• Exceeded number of leads by 160%.
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Worldwide Marketing, Public Relations ManagerPresstek, Inc. 2005 - 2009Created and executed international product launch, cross-media marketing and public relations campaigns in cooperation with internal stakeholders, creative service providers and strategic channel and technology partners. Deliverables included speaking opportunities, media, investor, user and trade events, online and print advertising, newsletters, case studies, whitepapers, news articles, press releases, videos, webinars and podcasts. -
Account Manager, Higher Education And GovernmentXerox Corporation 2004 - 2005 -
Principal, Marketing And Sales ConsultantLabaugh Associates 2000 - 2004
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Director Of Worldwide Public Relations And Marketing CommunicationsPolaroid Corporation 1994 - 2000
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Product Marketing Manager, Sales Trainer, Product Applications SpecialistAgfa Corporation 1987 - 1994
Betty Labaugh Skills
Betty Labaugh Education Details
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Business/Corporate Communications -
Verona High School
Frequently Asked Questions about Betty Labaugh
What company does Betty Labaugh work for?
Betty Labaugh works for Association For Strategic Planning (Asp)
What is Betty Labaugh's role at the current company?
Betty Labaugh's current role is VP of Program Development.
What is Betty Labaugh's email address?
Betty Labaugh's email address is be****@****ast.net
What is Betty Labaugh's direct phone number?
Betty Labaugh's direct phone number is +195668*****
What schools did Betty Labaugh attend?
Betty Labaugh attended Emerson College, Verona High School.
What are some of Betty Labaugh's interests?
Betty Labaugh has interest in Photography, Jewelry Making, Dancing, Singing.
What skills is Betty Labaugh known for?
Betty Labaugh has skills like Product Marketing, Strategic Partnerships, Integrated Marketing, Marketing Communications, B2b, Marketing Strategy, Email Marketing, Strategy, Strategic Planning, Lead Generation, Direct Marketing, Strategic Communications.
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