Betty Lee Email and Phone Number
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Product development and merchandising/buying expert emphasizing on building and launching consumer product assortment lines within the omni-channel retail and wholesale CPG industries. Having been on both sides of retail and manufacturing, I have a strong and thorough understanding of the complete product life cycle with a successful track record in product development, production, buying, sourcing, merchandising strategies, vendor relations, and negotiations. I have built product ideas from scratch and implemented action plans to launch, as well as grow and evolve existing business objectives. My passion for developing a range of consumer products results in delivering financial profitability to move businesses forward.Expertise-• Product development (hardline)• Omni-channel retail• Merchandising strategies• Assortment planning • Consumer trends / insights• Competitive analysis• Market research• Cost & margin improvements• Cost & sales data analysis• Planograms / end cap proposals• Line reviews• Product sourcing• Vendor relationships & negotiations• Production & manufacturing• Packaging innovation and displays (POP's/ PDQ's/clip strips)• Product launches• QA, safety testing & compliance (Bureau Veritas, CPSC, CTL)• Product evaluation & specs
Brondell Inc.
View- Website:
- brondell.com
- Employees:
- 57
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Senior Product Manager - Water | OmigoBrondell Inc.San Francisco, Ca, Us
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Senior Product Manager - WaterBrondell Inc. Sep 2021 - PresentSan Francisco, California, UsResponsible for the product development of water filtration and shower products for home and commercial.
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Product ManagerBrondell Inc. Feb 2019 - Sep 2021San Francisco, California, UsResponsible for the OEM/ODM product development of healthy home products specializing in innovative electric bidet toilet seats, air purifiers, and water purifiers.
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Production Manager (Contract)Wcn Group Jul 2018 - Feb 2019Walnut Creek, California, UsManaged domestic and import production timeline for licensed drinkware category for specialty, mass, and GDC retailers. -
Buyer, Interiors (Omni-Channel)Gump'S Jul 2017 - May 2018San Francisco, California, UsOwned the Interiors category that included furniture, lighting, bedding, bath, rugs, and wall decor for catalog/e-commerce and retail divisions. Built product assortments for Winter, Spring, Summer, Fall, and Holiday. Identified and proposed new opportunities for Interiors category through trade shows and trend research to support business agendas. -
Associate Buyer, Seasonal & Decorative Accessories (Core Catalog)Gump'S Feb 2015 - Jul 2017San Francisco, California, UsDrove the Seasonal and Decorative Accessories categories for core catalog division for San Francisco based 150+ year old luxury home decor retailer. Identified new product categories and opportunities to expand emerging businesses that support company's agenda. Actively sourced and managed 300-600+ SKUS in key categories for each catalog season. Delivered and presented new product in catalog turn-overs to upper management, planning, marketing, and creative teams for each season.
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Product Development ManagerFormation Brands Llc Nov 2013 - Apr 2014Provided creative vision for new products for wholesale in the gift industry and delivered concept presentations to Sales team on new product lines. Collaborated with designers and executed ideas based on consumer trends and provided art direction. Communicated with China sourcing team on sampling, product specs and cost negotiations. Managed project logistics to achieve development deadlines. -
Product Development Manager, Cat ToysWorldwise, Inc. (Pet Products) May 2010 - Nov 2013Novato, Ca, UsLed the entire product life cycle, development, management and P&L of the cat toys category for a leading eco-friendly pet products manufacturer within the $55+ billion pet industry. Solidified positioning of the SmartyKat® and Petlinks® national brands as leaders in the marketplace with premium placement of product lines with major mass retail and pet specialty accounts across the US. Partnered with Sales to deliver compelling line reviews and made best product recommendations while influencing key buyers at Walmart, Target, Petsmart, and Petco. Increased sales revenue and grew cat toys business 25% within 3 years based on exciting new product launches into the pet market. -
Associate Product Development ManagerWorldwise, Inc. (Pet Products) Jul 2006 - May 2010Novato, Ca, UsResponsible for the full-spectrum product development for a manufacturer of eco-friendly pet products within the pet industry. Managed process that included concepts, research, product specs, sampling, cost negotiations, product pricing/margin analysis and packaging. Provided creative direction to industrial design team to bring ideas to life. Promoted to Product Development Manager in 2010.
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Associate Buyer (Merchant)Restoration Hardware Feb 2000 - Jul 2006Corte Madera, Ca, UsKey player of top-performing merchant team for a high-end, specialty home décor and furniture retailer. Collaborated with merchandise manager and product development to build the right assortments where seasonality, trends, and demand were critical to the company’s success. Developed strong communications and relationships with cross-functional teams in planning, inventory, catalog, product development, sourcing, production, packaging, field managers, stores, domestic and overseas vendors/agents. Responsible categories included Garden, Seasonal, Books, and Food. -
Sr. Retail Inventory Distribution PlannerSmith & Hawken Aug 1997 - Feb 2000UsOwned the store inventory planning and allocations for specialty, high-end gardening retailer to 60+ stores across the US. Partnered with senior planner, merchant, and visual team and established assortments for stores. Primary contact between stores and DC operations in scheduling store deliveries. Forecasted and established each store's basic stock levels (BSLs) based on individual selling pattern. Key contributor for the directing and coordination of inventory planning projects for new store openings. Led training and development of new inventory distributor hires and set standards and expectations. -
Executive Administrative AssistantKizan International Inc./Louis Raphael Sep 1995 - Aug 1997Executive assistant to VP of Sales. -
Store Associate / Key HolderCoach Nov 1988 - Sep 1995New York, Ny, UsStore associate and key holder for leading high-end American leather goods company. Top performer in store sales with high UPT transactions.
Betty Lee Skills
Betty Lee Education Details
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San José State UniversityAdvertising
Frequently Asked Questions about Betty Lee
What company does Betty Lee work for?
Betty Lee works for Brondell Inc.
What is Betty Lee's role at the current company?
Betty Lee's current role is Senior Product Manager - Water | Omigo.
What is Betty Lee's email address?
Betty Lee's email address is ch****@****ink.net
What is Betty Lee's direct phone number?
Betty Lee's direct phone number is +140826*****
What schools did Betty Lee attend?
Betty Lee attended San José State University.
What are some of Betty Lee's interests?
Betty Lee has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Food, Home Decoration.
What skills is Betty Lee known for?
Betty Lee has skills like Merchandising, Product Development, Cross Functional Team Leadership, Packaging, Project Management, Strategic Planning, Retail Buying, Merchandise Planning, Inventory Management, Retail, Product Assortment Planning, Marketing.
Who are Betty Lee's colleagues?
Betty Lee's colleagues are Sara Harper, Reymond Ramirez, Daniel Louie, Matthew Groom, Melissa Glancey, Ruth Epling, Cecilia De Freitas.
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