Becky U. Email & Phone Number

Beveridge, Vic, Au

• Collaborated with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.• Developed a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.• Provided insights to the newsroom regarding daily trending search topics• Reported on the effectiveness of SEO activities to stakeholders and providing insights for… Show more • Collaborated with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.• Developed a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.• Provided insights to the newsroom regarding daily trending search topics• Reported on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns• Reviewed competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations.• Conducted website audits - create technical recommendations including areas of improvement across digital assets.• Collaborated with writers to develop keyword-targeted content, copy editing and reviewing written content• Worked closely with editorial and product teams to ensure articles and other content will appear in Google for relevant search terms. Show less

Sydney, New South Wales, Australia

• Conducted SEO research and analysis for clients at each stage of the funnel.• Managed client communications, and provided client with recommendations to develop and deliver a clear strategic vision for each of our brands.• Briefing and liaising with content writers to roll out content strategy.• Website auditing and executing developing actions plans for technical task.• Conducted link building strategy and implementation of paid content for national publications as a source… Show more • Conducted SEO research and analysis for clients at each stage of the funnel.• Managed client communications, and provided client with recommendations to develop and deliver a clear strategic vision for each of our brands.• Briefing and liaising with content writers to roll out content strategy.• Website auditing and executing developing actions plans for technical task.• Conducted link building strategy and implementation of paid content for national publications as a source of premium backlinks.• Competitor analysis to identify opportunities we can leverage for clients.• On-page optimisation including, keyword research, content development, meta tags, internal linking, image ALT tags, H1's, H2's, and more.• Support the execution of the SEO & Content strategies and support quarterly/bi-annual business reviews with our clients to manage deliverables.• Conducted keyword analysis and SEO audits using applications including SEMRush, Ahrefs, ScreamingFrog, Google Analytics and Google Search Console.• Communicated the importance of digital content and search marketing to our content producers to ensure all web assets are well optimised.• Developed and executed targeted digital PR campaigns to generate media coverage and build brand awareness.• Researched, pitched relevant media outlets, securing placements in top-tier publications.• Monitored media coverage and analyzed campaign to measure ROI. Conducted keyword research and analysis to identify target keywords and optimize website content. Show less

Sydney, New South Wales, Australia

• Improved organic search results by increasing the search engine results page from 5 to number 1.• Developed title tag, description of meta tags and highlighted and added relevant links to site.• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI.• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties.• Managed on-site and off-site SEO for all… Show more • Improved organic search results by increasing the search engine results page from 5 to number 1.• Developed title tag, description of meta tags and highlighted and added relevant links to site.• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI.• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties.• Managed on-site and off-site SEO for all company clients thus advancing front page organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword.• Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools.• Handled client relations with assigned clients providing feedback, reports and updates weekly. Show less

Toronto, Ontario, Canada

• Conceptualizes, implements and manages the direction of marketing programs that are specifically designed to boost partnerships and sponsors.• Lead and collaborated to develop campaigns and strategies for marketing partnerships• Coordinates with various online communities on distribution and posting of all marketing content.• Reviews both online and business analytics; prepares report for discussion with key decision makers.• Be the liaison between the digital marketing team… Show more • Conceptualizes, implements and manages the direction of marketing programs that are specifically designed to boost partnerships and sponsors.• Lead and collaborated to develop campaigns and strategies for marketing partnerships• Coordinates with various online communities on distribution and posting of all marketing content.• Reviews both online and business analytics; prepares report for discussion with key decision makers.• Be the liaison between the digital marketing team and vendors• Manage execution and optimization of marketing campaigns across social channels - paid search & paid social. Show less

Toronto, Ontario, Canada

• Heavily focused in WordPress and its extensions and plugins, with the ability to handle the day-to-day operations of several websites, while providing technical support in updating and maintaining website operations. This included posting online advertising, and monthly tracking and reporting of campaign metrics.• Working with MailChimp to assemble and distribute e-newsletters, and 3rd party e-blasts; managing email lists; and providing analytics from the platform. Ability to make changes… Show more • Heavily focused in WordPress and its extensions and plugins, with the ability to handle the day-to-day operations of several websites, while providing technical support in updating and maintaining website operations. This included posting online advertising, and monthly tracking and reporting of campaign metrics.• Working with MailChimp to assemble and distribute e-newsletters, and 3rd party e-blasts; managing email lists; and providing analytics from the platform. Ability to make changes via HTML as needed.• Providing analytics reports from a variety of platforms, including social media (Facebook, Twitter, & LinkedIn), WordPress (Advanced Ads, in particular), and Google.• Coordinated and communicated with stakeholders and other team members to get necessary information and creative assets for email campaigns.• Executed a high volume of emails every week to increase conversion rates by 20% and reduce bounce rates.• Liaising with web developers and other digital vendors to maintain internal and client operations.• Assisting in the management and creation of corporate communications materials, such as branding materials, PPT presentations and templates, and assembling campaign materials. Show less

Toronto, Canada Area

• Be the liaison between the digital marketing team and vendors• Managing the briefing for all Digital Marketing campaigns and ensures alignment with the creative team• Manage the multi-channel Digital Marketing calendar and ensure timely delivery of creative assets to channel owners• Create, review, assess, and optimize internal digital marketing processes• Monitor feedback from the channel owners and the internal marketing team to improve process and promote efficiency•… Show more • Be the liaison between the digital marketing team and vendors• Managing the briefing for all Digital Marketing campaigns and ensures alignment with the creative team• Manage the multi-channel Digital Marketing calendar and ensure timely delivery of creative assets to channel owners• Create, review, assess, and optimize internal digital marketing processes• Monitor feedback from the channel owners and the internal marketing team to improve process and promote efficiency• Assist in updating the periodic reports for each of our digital marketing channels• Create documentation of digital marketing processes and procedures• Support the management of budgets and invoices• Manage and update the Digital Marketing work-plan• Work with the brand team to coordinate digital assets, including coordination, buildout, and contribute to creative asset briefs• Assisting in coordinating Henry's magazine• Passing creative to relevant stakeholders internally and externally, on-time, in the appropriate formats, and using the correct naming conventions Show less

Toronto, Canada Area

Toronto, Canada Area

I interned as a graphic designer and worked on designing stationary, brochures, logo, etc. Developed concepts for designs to present to art director and clients. Had the opportunity to work on typography skills and design for media/ web content.

3199 Lakeshore Blvd West

Held events for students within residence, filled out documents on a regular basis, conducted tours within residents for open house days, counselled students, etc.

Graduate Certificate, Social Media Marketing

Marketing Metrics And Analysis

Advertising

Marketing Management Post Grad Cert., Branding/ Strategy

Package And Graphic Design, Graphic Design