Becky U. Email & Phone Number

• Collaborated with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.
• Developed a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.
• Provided insights to the newsroom regarding daily trending search topics
• Reported on the effectiveness of SEO activities to stakeholders and providing insights for… Show more
• Reported on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns
• Reviewed competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations.

Sydney, New South Wales, Australia

• Conducted SEO research and analysis for clients at each stage of the funnel.
• Managed client communications, and provided client with recommendations to develop and deliver a clear strategic vision for each of our brands.
• Briefing and liaising with content writers to roll out content strategy.
• Website auditing and executing developing actions plans for technical task.
• Conducted link building strategy and implementation of paid content for national publications as a source… Show more
• Conducted link building strategy and implementation of paid content for national publications as a source of premium backlinks.

Sydney, New South Wales, Australia

• Improved organic search results by increasing the search engine results page from 5 to number 1.
• Developed title tag, description of meta tags and highlighted and added relevant links to site.
• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI.
• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties.
• Managed on-site and off-site SEO for all… Show more
• Managed on-site and off-site SEO for all company clients thus advancing front page organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword.

Toronto, Ontario, Canada

• Conceptualizes, implements and manages the direction of marketing programs that are specifically designed to boost partnerships and sponsors.
• Lead and collaborated to develop campaigns and strategies for marketing partnerships
• Coordinates with various online communities on distribution and posting of all marketing content.
• Reviews both online and business analytics; prepares report for discussion with key decision makers.
• Be the liaison between the digital marketing team… Show more
• Be the liaison between the digital marketing team and vendors

Toronto, Ontario, Canada

• Heavily focused in WordPress and its extensions and plugins, with the ability to handle the day-to-day operations of several websites, while providing technical support in updating and maintaining website operations..
• Working with MailChimp to assemble and distribute e-newsletters, and 3rd party e-blasts; managing email lists; and providing analytics from the platform. Ability to make changes… Show more
• Working with MailChimp to assemble and distribute e-newsletters, and 3rd party e-blasts; managing email lists; and providing analytics from the platform. Ability to make changes via HTML as needed.
• Providing analytics reports from a variety of platforms, including social media (Facebook, Twitter, & LinkedIn), WordPress (Advanced Ads, in particular), and Google.
• Coordinated and communicated with stakeholders and other team members to get necessary information and creative assets for email campaigns.
• Executed a high volume of emails every week to increase conversion rates by 20% and reduce bounce rates.

Toronto, Canada Area

• Be the liaison between the digital marketing team and vendors
• Managing the briefing for all Digital Marketing campaigns and ensures alignment with the creative team
• Manage the multi-channel Digital Marketing calendar and ensure timely delivery of creative assets to channel owners
• Create, review, assess, and optimize internal digital marketing processes
• Monitor feedback from the channel owners and the internal marketing team to improve process and promote efficiency
• … Show more

Toronto, Canada Area

Toronto, Canada Area

I interned as a graphic designer and worked on designing stationary, brochures, logo, etc. Developed concepts for designs to present to art director and clients. Had the opportunity to work on typography skills and design for media/ web content.

3199 Lakeshore Blvd West

Held events for students within residence, filled out documents on a regular basis, conducted tours within residents for open house days, counselled students, etc.

Graduate Certificate, Social Media Marketing

Marketing Metrics And Analysis

Advertising

Marketing Management Post Grad Cert., Branding/ Strategy

Package And Graphic Design, Graphic Design