Head Of Product Development And Digital Lending
CurrentKey responsibilities.• Profit Maximization: Oversee pricing, budgeting, and cost controls to ensure maximum profit. • NPL and Impairment management – review of digital lending portfolio performance and decision models performance. • Data-Driven Decisions: Use real-time dashboards and reports to monitor progress and adjust strategies as needed. • Product Development- Sign off on test case and UATs performance for final product launch on genie app. • Partnership Management; I oversee, manage and forge external partnerships for business growth.• Brand Building & Marketing: Manage brand strategy, digital marketing campaigns, and traditional marketing activities. go-to-market activities.• Customer Lifecycle Management: Acquire customers, keep them engaged, and win back dormant usersKey Achievements• Launch of "Quick Loan," Sri Lanka's first digital loan by a regulated financial institution, adhering to the principles of responsible lending and ensuring robust credit risk management.• Business head of the Digital Lending Platform for MSMEs – connecting 80,000 Dialog Retailers. where retailers are whitelisted and offered loan facilities within 30 minutes. • I led the launch of Sri Lanka's first fully digital debit card with a secure "green pin" concept, streamlining the debit card experience.• I played a pivotal role in scaling the "genie" and specially genie digital savings account and genie debit Mastercard through strategic go-to-market campaigns and positioned the "genie Digital Savings account" as the anchor product for the genie platform.• Development Strategic Partnerships with leading entities DARAZ, Healthguard Pharmacy for SME credit .• I championed the development of Sri Lanka's first Tri-lingual Internet Banking Customer Interface "Sahasra" for MSMEs.• Was instrumental in arranging a Co-Branded genie debit Mastercard for SME sector in collaboration with Unilever Sri Lanka's top retailers under the “Muthupalasa” Loyalty Scheme