Bev Carpenter Email & Phone Number

Lake Forest, CA, US

Santa Ana, CA, US

• Supported new product launch processes, product development dashboards, independent communication strategies, sourcing evaluations, and qualifications along with performing quality and technical sourcing research with.
• Developed and implemented a business continuity assessment program for early R&D development projects that lead to 40% increase in compliance for new vendor submissions.
• Led department project “Superhighway” initiative, resulting in 30% reduction of time spent on documentation completion and submission time for new R &D supplier selections.

• Led strategic planning for brand development, market positioning, advertising, patient recruitment, and product commercialization that led to a 60% increase in website traffic.
• Designed a marketing tool kit [market definition, and sizing, segmentation, value management, targeting, and positioning] that increased social media following by 70%, the first 90 days, with a 23% increase following 6.
• Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies for patient recruitment, surpassed growth goals by 55%.

• Formulated, directed, and coordinated marketing activities and policies to promote the product, clinical trial recruitment, and International registry that resulted a 50% increase of website traffic with monthly.
• Developed tracking and metrics systems for study enrollment and recruitment, optimizing spend and increasing qualified submissions by 20% per month.
• Created, deployed, and tracked social media recruitment and marketing campaigns including Google and Facebook Ads, and Google Analytics, that produced qualified 1000 leads per month under budget.

Irvine, CA, US

• Developed sales and marketing plans for two global product lines, planned strategies while executing tactical activities resulting in on time product launch.
• Researched and developed strategies to enhance product visibility, competitive differentiation, growth rates, and emerging technologies that resulted in a 20% increase in new adapters.
• Developed and managed marketing budgets within overall operating budgets. Reducing third-party vendor spend by 30% annually.

Irvine, CA, US

• Managed and executed all aspects of marketing communications for 2 global product launches, 2 clinical studies, and 2 global registries leading to new user adoption growth by 30%.
• Responsible for the design, creation, and delivery of marketing communication programs supporting lead generation, leading to a 34% increase within the first year of program launch.
• Led strategic development of integrated advertising campaigns managing multiple agencies by providing strong direction and strategic oversight resulting in on time launch deliverables within budget.

Irvine, CA, US

• Managed 1.5M marketing budget, forecasting, and op-end. Decreased department spend 30% even with exponential company growth.
• Coordinated all the planning and execution of tradeshows and corporate-sponsored events, including speakers, show management, lead generation activities which resulted in 40% increase lead generation and 25% reduction.
• Designed and implemented departmental organization platforms and programs to optimize resources management and revision control for corporate Quality Management System, resulted in closing open CAPAs and preventing.

Marketing Solutions for early stage, startup or established medical device companies. Brand development, product marketing, value proposition assessment, VOC & KOL developmentSocial Media strategies, and Content Creation. Clinical Trial recruitment programs.

Clinical Specialist for class III, IDE Clinical trial across the United States, trained and monitored over 300 implants for a TAA & AAA endovascular stent graft device.

Bachelors Of Science, Physical Education & Exercise Science

Masters Of Science, Exercise Science