Beverley Maclean Email & Phone Number

Toronto, Canada Area

Leading the Marketing and Communications function at this Fintech/AI-backed startup. Deeply involved in the artificial intelligence landscape of the organization and its work with top tier North American financial institutions and accelerators. Oversaw social media, all content creation including for website.

Toronto, Ontario, Canada

Lead for the IIAC’s external communications. Oversaw development and implementation of strategy, research, writing and editing of all external communications for both members and media including all media releases and member communications. Oversaw all proactive and reactive communications with media to drive the organization’s mandate; manage and oversee content for website, social media and flagship Association events.

Toronto, Canada Area

Toronto, Canada Area

Oversaw all proactive and reactive media relations and issues management strategy for Canadian Division as a whole with specific responsibilities for wealth management, private wealth, insurance and real estate businesses. Drove the development of innovative media strategy and implementation to further the organization’s business objectives. Liaised with heads of LOBs, legal, compliance and marketing. Have strong relationships with both top tier and trade publications (including French media). Excellent relations with Manulife communicators across the globe, ensuring alignment of strategies. Successes include overseeing on-the-ground communications for the Canadian Division CEO during a large restructuring announcement as well as on-the-ground communications during the announcement of Manulife’s acquisition of the Canadian operations of Standard Life. Reported to VP Public Relations. Served two-year term as Vice-Chair, Women@Manulife and was proud to be seconded to the Hong Kong office for a month to help drive communications in the Asia Division.

Toronto

Managed all aspects of Wealth Management external communications for Canada including media relations (development and implementation of strategy, proactive pitching etc.), issues management (development of strategy, counsel, liaising with legal and compliance) and executive support. Reported to Global Head, Wealth Management Communications while supporting the CEO of RBC Wealth Management.

Working with clients to increase their profile, counsel executives and manage their image.

Digital 4Sight was an e-business strategy consulting firm and center of thought leadership headed by Don Tapscott, author of several books, including Paradigm Shift, and an authority on business strategy, organizational transformation and the role of technology in business and society. Worked with international, top tier media to secure media coverage and proactively arranged for his invitation to the White House. Oversaw all communications with a goal of increasing and enhancing the firm’s international profile and launch a book by the firm’s Executive Chairman.

Asked to return once and promoted twice during time at TD, rose to become second in line to the SVP of Public Affairs, who reported to the President. Oversaw all issues management, external and media relations and production of the Bank’s annual and quarterly reports, wrote and disseminated all news releases, counseled senior executive including the CEO and President, worked closely with CFO’s office and sat on the Bank’s Investor Relations Committee along with three TD Vice Chairmen.

Ba Honours, Political Studies

Canadian Securities Course