Beverley D. Email & Phone Number

• Achievements: Compiled and implemented the group’s inaugural SEO content strategy leading to unprecedented organic performance for key commercial terms and record-breaking inbound lead volumes• Led on SEO content optimisation and creation for the rebrand in 2023• Handled migration of content and merging of sites for the rebrand• SEO content management across all brands within the group including monthly reporting and analysis• Content creation and optimisation for product and service pages, landing pages, blog posts, white papers, and Schema markup (copy and code) • Copywriting, design, and distribution of promotional emails for webinars, nurture campaigns, product update notifications, monthly and quarterly newsletters, and event promotions• Creating content to satisfy user intent based on key challenges and objections identified by the sales team• Repurposing content to maximise resource allocation, audience reach, and opportunities to rank• Strategy, execution, ongoing optimisation, and reporting for all organic keyword plans across the group including topic clusters and semantic keywords• Identifying new commercial opportunities for target keywords and adjusting content plans as necessary• Managing the review and sign-off process for all stakeholders to ensure technical accuracy, concise messaging, and a tone of voice that resonates with the audience as well as the brand• Leading peers with SEO best practice and mentoring• Ongoing content audits and key fixes, updates, and enhancements to improve overall performance• Managing internal and external copywriters• Optimising all on-site and off-site content to provide a consistent user experience and drive qualified traffic • Supporting PR manager to deliver content to external publications on behalf of subject matter experts

• Strategised and implemented quarterly SEO content plans including organic keyword research, content gap analysis, competitor analysis, and topic cluster development• Created optimised service pages and landing pages to drive qualified traffic and convert them to leads• Copywriting – including blogs, landing pages, service pages, white papers, guides, templates, CTAs, paid advertising lead generation campaigns, and workflows (email drip campaigns)• Ideated, researched, and created various buyer personas to ensure optimal messaging across all content• Technical SEO implementation including Schema markup, canonicalisation of similar content, and creating a site hierarchy that prioritised the human experience as much as it satisfied search engines• Briefed and managed content deliverables from a team of freelancers and internal copywriters• Reviewed and edited content for accuracy, keyword optimisation, tone of voice, user intent, objectives, internal linking, structure, and key messaging• Supported the rebrand with updated on-site content, created new templates for blog and service pages, created new content to reflect the updated brand values, and promoted the rebrand across social media• Social media management (organic)• Monthly SEO reports demonstrating organic performance and advising on new opportunities and strategy

Manchester, England, United Kingdom

• Conducted content audits and implemented plans to improve organic commercial keyword performance• Onboarded new clients, created SEO content strategies, implemented planned activity• Ideated, researched, and created optimised content for a variety of clients as well as the agency • Account management on a portfolio of ten clients, including monthly reporting and ad-hoc consulting• Social media management, including content creation on behalf of subject matter experts• Content creation for editorial and guest posting opportunities across a range of B2B and B2C publications

Manchester, England, United Kingdom

• Conducted site audits and made recommendations for opportunities across all five group brands• Created keyword-optimised, legally, and technically accurate content across all brands, with the goal of driving qualified organic website traffic, enhancing SERP performance, and boosting topical authority• Reviewed and edited content for the wider team to ensure accurate, engaging, and reliable deliverables• Conducted outreach to acquire backlinks from citations and relevant publications• Worked with external agencies and in-house designers on larger projects to deliver collateral• Mentored and supported junior team members professionally and personally• Monthly reporting on SEO and organic performance

Sandton

• Researched, created, and promoted SEO content for both the local and international website• Conceptualised, story-boarded, filmed, edited, published, and promoted video content• Created email drip campaigns aimed at converting contacts to SQLs• Social media activity and community management • Organised in-person events, including a ‘Coffee tasting course’ which raised brand awareness and generated a new base of prospects

South Africa

• Account management on a portfolio of seven clients across B2B, B2C and Ecomm, including onboarding, discovery, strategy, creation, and reporting on performance of organic content • Social media community management• Ongoing analysis of all organic content across the client base with recommendations for upselling complementary services• Managing freelance copywriting requirements• Monthly SEO reporting to all clients• Achievements: The agency was a two-man operation when it started in 2017 and has gone on to see major successes thanks to the foundations I built during my time there. The customer retention rate was 100% during the 16 months of my role

Project & Content Management • Researched, created, and promoted SEO content for both the local and international website• Conceptualised, story-boarded, filmed, edited, published, and promoted video content• Created email drip campaigns aimed at converting contacts to SQLs• Social media activity and community management • Organised in-person events, including a ‘Coffee tasting course’ which raised brand awareness and generated a new base of prospects Executive Assistant• Personal and company related tasks for the Managing Director, including events management, local and international travel, insurance claims handling, supplier sourcing and vetting, account management and financial reconciliations • Minute-taking, transcription, and written correspondence• Recruitment of key staff for the MD and his department

• Front-of-house duties, including switchboard management and welcoming of high-profile legal guests• Re-formatted CVs from original to company format, created personalised cover letters and quality-checked the final product before submission• Facilitated all interview arrangements for shortlisted candidates • Website maintenance and management, including working with an external agency• Organised weekly, monthly, and quarterly company events, including the ‘Legal counsel networking breakfast’ with 50+ attendees spanning high-profile government officials to well respected lawyers

• Inbound order placement • Queries, complaints, returns and replacements according to SLA guidelines

• First contact for stores receiving perishable and non-perishable goods• Query, fault and stock issue logging, resolution and feedback with daily reporting

Video Production, Videography

Full spectrum video production.

Personal Image Consultancy, Image Consulting

Matric, Senior Certificate

Hubspot Inbound, Hubspot Inbound, Annual Hubspot Inbound - 2015 - Ongoing