Beverley D. Email & Phone Number

Netherlands

Netherlands

City Of Johannesburg, Gauteng, South Africa

At Smoke Customer Intelligence, I’m harnessing my passion for customer experience and content marketing to drive impactful results. In my role, I develop and execute comprehensive Voice of the Customer (VOC) and Employee Engagement (VOE) strategies to deliver actionable insights that empower businesses.Key Responsibilities & Achievements:Content Marketing & Strategy: Leading content creation for blogs, social media, and Google Ads to enhance brand visibility and engagement. Ensuring our content aligns with SmokeCI's unique value proposition and resonates with our target audience.Product Marketing: Driving go-to-market strategies for our flagship solutions, including Eyerys, Smart Touch, and Contact Centre Feedback, while supporting lead generation through SEO-optimised content and digital campaigns.Data-Driven Insights: Utilising data reporting and analytics to optimise customer and employee feedback programmes across industries, from healthcare to telecoms, to improve engagement and retention.Cross-Functional Collaboration: Partnering with sales, product, and design teams to craft compelling brochures, case studies, and social content that boost client engagement and showcase our expertise.Market Expansion: Supporting growth in the South African and UK markets with culturally tailored campaigns, combining local market insights with strategic content planning.Highlights:Launched and promoted the new Smart Touch solution, driving customer engagement through automated, data-driven communication.Released a benchmark report on response rates, providing data-backed insights to guide client decision-making.Led successful content campaigns that increased organic traffic and strengthened our digital presence, contributing to our pipeline growth.At SmokeCI, we’re transforming the way businesses capture and act on customer feedback to drive growth and meaningful change.

I worked for Missing Link PTY LTD as a full-time digital marketing manager from October 2021 - February 2023 where I managed the company's social media presences, content marketing and digital advertising, including but not limited to video production planning, research and quality review on the owner's YouTube Channel, paid advertising, social media management, online sales collateral, sales outreach sequencing, email marketing and sequencing, web content and maintenance and managing of third party suppliers.I then moved into a freelance role until December 2023 acting as web maintenance assisting Missing Link with the building of their Thinkific product pages, website maintenance (WordPress) and occasionally building new landing and promotional pages and Google and social media ad campaigns.Tools used include: WordPressMonday.ComActiveCampaignYouTube Notion.IOThinkificGoogle AdsLinkedIn Campaign ManagerFacebook AdsTwitter/X AdsAdobe PhotoshopAdobe Illustrator Google SuiteGoogle DeveloperMoz (Personal Account) Similarweb (Personal account)

Johannesburg Area, South Africa

Management:• Leadership & oversight for three departments: Digital Marketing, Digital Sales and Graphic Design.• KPI, incentive, performance and growth tracking• Attendance, leave and time-keeping tracking• Mentoring• Conflict resolution and disciplinary• Workflow and project management• Problem-solving• Candidate screening and acquisition• Expenditure tracking and budget allocation• Trend analysis (data)• Third-party freelance managementDigital Marketing:• Budget allocation and expenditure tracking• ROI tracking and reporting• Oversee audience and targeting on campaigns• Review and improve content calendars, copy and visual identity for multiple brands• Content Marketing, content blocking, ideas generation & brainstorming• Third-party advertising sourcing and acquisition• Copywriting for digital• SEO (Search engine optimization) improvements and review• Email marketing• Website maintenance • PPC (pay per click), search and display advertising• Giveaways and promotions planning• Digital strategy and opportunity identification• Marketing strategy• Stock analysis (PowerBI)• Social media marketingCreative Direction:• Coordinate & oversee high-level design of new brands, packaging design, digital web, social media design and videography• Quality control and standards maintenance• Briefing and brief research• Trend analysis (design)• Digital creative direction• Print creative directionAccomplishments:• Implemented custom AGILE-based software to better consolidate, manage and execute briefs.• Implemented custom image service for the storage and distribution of product images to our network of clients and employees globally.• Mentored and upskilled a team of 10 designers on best practice, compliance and optimal workflows.• Designed, wrote and executed pitch documents for local and international new business opportunities.Awards:• Innovator of the Year 2018• Transformation of the year 2018• Manager of the year 2019

City Of Johannesburg, Gauteng, South Africa

On sabbatical while dealing with health issues, I freelanced for a number of companies: CBR Marketing• DesignerOliver Agency• Designer and DTP• Designing digital corporate training manuals for the UK Royal Mail and Unilever sub-brands, including Home Care, Foods, Personal Care and Refreshment.The Sharpest Pencil • Designed the company's 2017 Corporate Identity.• Concepted and designed pitch work, DTP, print materials and social media content.• Design and frontend development for pharmaceutical websites• Brands included Adcock Ingram, Aspen Pharmacare, Baush + Lomb and Inova.

Johannesburg Area, South Africa

• Managing digital campaigns, including client relations, social media content and leads acquisition.• Concept, design and direction for pitch presentations.• Working with the design, development and copywriting teams to bring projects to completion.• Digital Strategy• Client liaison• Content marketing• PPC (pay per click), Search and display ads• Social media marketing• Social media campaign managementBrands: Last Fighter Standing, OnePlan Insurance, OnePet Insurance, Acryluso, Generosity WaterReason for leaving: Retrenched due to health

Linbro Business Park, Sandton

• Staff KPI, incentive, performance and growth tracking• Staff attendance, leave and time-keeping tracking• Staff management and mentoring• Conflict resolution• Workflow and project management• Problem-solving• Candidate screening and acquisition• Expenditure tracking and budget allocation• Reproduction for print (repro)• Quality control• Photography• International print liaison• Graphic design for branding, packaging, and promotional work• Website maintenance for online stores and brand pages• CPA standard compliance for packagingReason for leaving: I wanted further exposure to digital skills and digital marketing.

Illovo, Johannesburg

I was a senior designer and lead designer on accounts for the McCarthy Motor Group, now Bidvest Motors, covering the following:• Creative concept development• Graphic design for print and web including social media, websites, OOH advertising and general print• Brainstorming and ideas generation• Asset library management• TimekeepingBrands:Nissan, Datsun, Renault, Audi, Landrover, Jeep, Mercedes Benz, Jaguar, Ford, Suzuki, Chevrolet, BRM Foods, Fashion Keys, Burchmore's, King PieAchievements:• Creative concept for Datsun Go "Get a Life" campaign, which won CBR the account.• Creative concept for King Pie 2015 website rebrand, which won CBR the account.Awards:Shared Employee of the Year 2015Reason for leaving: Invited to join SMD Technologies as an Art Director

Fourways Johannesburg

- TTL Design - Digital, Print, Film; sales and promotional material design for print and digital- Copywriting for radio and print- Concept Development & pitch work

• Designed packaging for "As Seen on TV" products, including CPA-compliant manuals.• Designed POS and advertising materials.• Assisted with video and web production, including graphics and animations.

• Designed and branded packaging for Eurolux and partner products.• Worked directly with marketing to design a new-look packaging range.• Created instruction manuals, signage, POS, catalogues and vehicle branding.

Cape Town, Western Cape, South Africa

• Reproduction for print (repro)• Quality control• Photography• International print liaison and client liasion• Graphic design for branding, packaging, and promotional work• Website maintenance for online stores and brand pages• CPA standard compliance for packaging• Packaging Design• Instruction Manuals• Corporate design• Project Management• Style GuidingBrands:Walmart Group Game Stores, Shoprite and Checkers, Pick 'n Pay, Boardmans, Robert Dyas UK, Foodstuff NZAchievements:• Lead designer for the Boardmans 2010 packaging rebrand• Project managed and planned large international product shoot for RS clients Robert DyasReason for leaving:I felt the need to diversify, work in a larger team, and gain more experience within marketing and advertising.

Cape Town, Western Cape, South Africa

• Graphic design• Finishing• Client / custmer service• Stock-taking• Cash-upsReason for leaving:I had been with Office Essentials for three years, I needed to grow.

Certificate, Digital Brand Strategy, 97%

Certificate, Advanced Management Skills

Diploma, Social Media Marketing, Distinction 94%

Diploma, Digital Marketing, Distinction 84%

Diploma, Introduction To Graphic Design, Distinction 89%

Diploma, Multimedia Development

Education record

Agile Fundamentals: Including Srum And Kanban, Certificate Of Completion

AGILE fundamentals including Scrum and Kanban

Certificate, Leadership: Practical Leadership Skills, Certificate Of Completion

Certificate, Digital Marketing Copywriting Bootcamp, Certificate Of Completion

Certificate, Content Is King: Writing Killer Content, Certificate Of Completion

Certificate, Email Marketing With Mailchimp, Certificate Of Completion