Beverley Murray Email & Phone Number

Mount Pleasant, SC, US

Fairport, New York, US

Horsham, Pennsylvania, US

• Manage and lead a team of marketing managers and graphic designer, ensuring seamless support to franchisees.
• Deliver sponsorship agreements, resulting in increased brand visibility and revenue.
• Onboard and support new franchisees, facilitating their successful entry into the AAMCO franchise system.
• Present AAMCO's marketing plan to prospective franchisees, resulting in an increase in new franchise agreements signed.
• Manage relations between AAMCO Marketing and the National AAMCO Dealers Association, fostering productive and mutually beneficial partnerships.
• Successfully supported the team during a time of uncertainty, ensuring business continuity and maintaining a positive team culture.

Horsham, Pennsylvania, US

• Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies
• Engage with 300+ franchise owners and the National Creative Committee to foster relationships while participating in initiatives to promote the growth and profitability of their local centers.
• Oversee the development and execution of digital initiatives for SEO, website development, CRM, social, and email marketing to meet consumer needs for a national aftermarket automotive brand.
• Develop annual marketing plans, including TV/Radio, digital (SEM/SEO), social, print, and CRM channels for franchisees across the country.
• Define benchmarks; monitor and evaluate KPIs, including ROI, for all digital marketing programs.
• Deliver corporate marketing training for franchisees and new employees.

• Lead, target, develop and manage 100 restaurant brands to create varied catering options for targeted customers in diverse markets while increasing market share and building a strong portfolio of partnerships
• Oversee the work of 4 marketing associates while supervising search engine optimization, website management, pay per click advertising, digital/social media marketing increasing revenue by 15% in 2019
• Oversee projects while ensuring timeliness and on budget delivery while providing daily status reports to the CEO/CTO
• Lead marketing efforts and ensure integration of all activities including eCommerce, operations and marketing drive compelling exposure through branding, promotions and media communications
• Leverage all resources to create captivating marketing and communications campaigns that align with business strategies

Virginia Beach, VA, US

• Launched 3-5 direct mail projects monthly in a fast-paced environment while strategizing on new projects and initiatives
• Collaborated with various teams to execute targeted campaigns while keeping abreast with marketing analytics
• Managed client communications/negotiations and built/maintained relationships with key stakeholders for 3 accounts
• Developed strategies, identified target markets, processed data fields and managed project schedules to drive sales
• Created project briefs and managed budget estimates to minimize cost and maximize customer satisfaction

Charleston, South Carolina, US

• Increased social media engagement on Facebook/Instagram, drove website traffic and monitored analytical data
• Designed and distributed print advertisements for local and national media outlets
• Developed and implemented promotional campaigns
• Oversaw advertising budgets, website development and donor contributions

Guildford, GB

• Expanded, maintained and built relationships with brokers
• Awarded of Allianz Ireland “Big Idea” Innovation Award (2013)
• Assessed, analyzed and identified quality risks and appropriately applied rates to the hazard
• Supplied monthly marketing intelligence and account progress

Guildford, GB

Mclean, Virginia, US

Munich, DE

Business Studies, Specialism In Ecommerce

Education record