Beverley Williamson Email & Phone Number

Melbourne, Victoria, Australia

DG Global is an award-winning live event production company operating across Australia and the Asia Pacific with offices and staff in Melbourne, Perth, Sydney and Bali. Our people represent a broad range of skill sets and experiences, gained from multiple industries and backgrounds, combining to create an expert team across our campaigns. We believe the first step in any event or creative solution is truly understanding our clients brand and the objectives of the event or project. We utilise an agile project management model to execute all of our work. We are passionate, committed, trusted, honest and reliable and are BIG thinkers with creativity allowing us to excel with live experiences.

Melbourne, Australia

Reporting into the Chief Executive Officer (CEO), I was responsible for the strategic management of the sales team which included multiple business units in Melbourne and overseas: Business Development, Bidding, Event Servicing, Government Engagement, Corporate Meetings and Incentives, International Offices. My primary role was to ensure Melbourne retained its position as one of the World's Leading Business Event Destinations and to ensure return on investment to all stakeholders. A key focus was the strategic alignment of event acquisition to government investment areas and achieving economic and social benefits for Melbourne and Victoria. Areas of expertise:Business Unification: Amalgamation of Melbourne Convention Bureau with Visit Victoria (Destination Marketing and Major Events Units) in 2016 to achieve stronger outcomes for the state’s visitor economy.2IC responsibilities: to the Chief Executive Officer.Destination Marketing: Promoted Melbourne and Victoria as premier global event destinations, increasing visitation, length of stay, regional dispersal, visitor expenditure, economic growth, industry development, and business development.Sector Development: Attracted events and visitors aligned with sector strengths and stakeholder priority sectors.Product and Industry Development: Targeted business aligned with existing infrastructure and acquired new members based on demand/need areas.Advocacy: Engaged strategically with government, local councils, and stakeholders to demonstrate return on investment.Leadership and Coaching: Provided leadership and direction, monitored performance, and fostered a culture of excellence.Stakeholder Management: Cultivated productive relationships with diverse groups to leverage strengths and optimise outcomes in line with strategic goals.Operational Improvements: Led operational improvement initiatives, streamlined processes, and enhanced efficiency to boost business performance.

Melbourne, Victoria, Australia

Developed and implemented MCB's business development strategy ensuring alignment with organisational goals and stakeholder expectations.. This involved engagement with international staff/offices in key source markets of Europe, Asia and America. A key focus was on extensive stakeholder engagement nationally and globally including state and federal government, universities, research centres, international and national associations, corporate organisations, NFP sector, private enterprise, and local councils. The main objective was to develop business development leads into international bidding opportunities.During tenure, MCB recorded its highest economic contribution on record (FY19) injecting $507 million into the Victorian economy through 229 events secured, attracting over 136,000 delegates.

Melbourne, Victoria, Australia

This role managed the international bidding team and the management of five Professional Conference Organisers (financial partners) instrumental to the international bidding process. Strong engagement with staff in Europe, Asia and America. The team was responsible for strategic bid management consistently achieving a strike rate of approximately 70%. Strong engagement with bidding stakeholders including universities, research centres, researchers/scientists, federal and state government, international and national associations, corporate organisations and NFP sector. Ensured a collaborative 'Team Melbourne' approach to drive bid conversion. Extensive hosting of c-suite key decision makers as well as pitching/presenting to win.

Melbourne, Victoria, Australia

Please refer to description above.

Melbourne, Victoria, Australia

Please refer to description for Director of International Bidding and Professional Conference Organisers.

Melbourne, Australia

Herbert Smith Freehills is one of the world’s leading professional services businesses, bringing together the best people across 26 offices to meet all legal service needs globally. My role involved the management of all events for the Melbourne office including the annual conference and engagement events for all of the different sectors.

Melbourne, Australia

Fox Events was a boutique event management company with long standing clients from the association, automotive and mining industries/sectors. My role included prospecting for new business as well as end to end management of the events under my care including Board/Committee management, financial/budget management, educational content, sponsorship and exhibition sales etc.

Brighton, United Kingdom

Martlet Conferences and Exhibitions was part of the Sportsworld Group (United Kingdom). An award-winning events company, they are recognised for delivering highly personalised, deeply enriching experiences for guests using their experience and operational expertise as well as the extensive network of contacts they have sourced around the globe. My role focused on the management of large international pharmaceutical events for Eli Lilly and Pfizer.With international offices and a truly global presence, Sportsworld specialise in the design and delivery of international hospitality programs for sponsors and corporations at major international events such as the Olympic Games, Rugby World Cups, Fifa world cups, the Wimbledon Championships, Commonwealth Games, Cricket World Cups, British Lions Tour, and the European Championships

Brighton, United Kingdom

Travelbound offered educational and sporting school trips for students within Europe. I was predominantly responsible for the arrangement and management of sporting trips for high school students within Europe and arranging a program for the groups whereby they competed against other international schools/clubs in their respective sports (i.e. netball, hockey, football).