As a seasoned senior executive with extensive expertise in the visitor economy, I bring a wealth of experience in forging collaborative partnerships across sectors, including government, local councils, the tourism industry, national and international associations, corporate organisations, and NFP sectors. My career has focused on driving successful business outcomes and shaping the future of Victoria’s visitor economy.For the past 17 years, I have been with the Melbourne Convention Bureau (MCB), a subsidiary of Visit Victoria, where I have been instrumental in achieving $35 billion in annual visitor expenditure and supporting 300,000 jobs for Victoria. My strategic focus has been on leveraging the state’s competitive advantages to foster economic growth and industry development.I have a proven track record of leading high-performing teams and creating cultures of excellence. My management style is rooted in providing clear direction and mentoring. My expertise includes destination marketing, sector and industry development, advocacy, business cohesion, and stakeholder management.As General Manager Sales at MCB, I led the sales business units to consistently overachieve key performance indicators (KPIs). I navigated the sales teams through the challenges of the COVID-19 pandemic, exceeding targets and maintaining job security.Previously, as Director of Business Development and other senior roles at MCB, I spearheaded international strategic bids and business development, resulting in record economic contributions to Victoria. My efforts were pivotal in securing the most valuable convention for Victoria, the Rotary International Convention 2023.My qualifications include an International Tourism Management BSc (Hons) from the University of Brighton, UK, and a Governance Foundations for Not-For-Profit Directors certification from the Australian Institute of Company Directors (AICD). I have held significant board roles with Meetings Events Australia (MEA), the Business Events Council of Australia (BECA) and the BestCities Global Alliance.I am proficient in leveraging systems and data for client-centric outcomes, utilising tools such as Microsoft 365, Simpleview (CRM), and Netsuite (Finance Management System).Connect with me to discuss how we can drive sustainable tourism, economic development, and strategic business growth together.