Beverley Dunn Email & Phone Number

Birmingham, United Kingdom

• Established in 1996, independently owned by the founding directors and based in Birmingham city centre, Carousel Marketing provides a unique blend of results-driven sales processes with hands-on marketing expertise to.
• Marketing strategy and management
• Direct and digital marketing
• Creative design, branding and positioning
• Website design and development
• Web content and optimisation

Coventry, United Kingdom

• To improve the profitability of Jaguar dealerships in the UK and rest of Europe, with specific responsibilities for:
• Contributing fully to the development of business management policies in European markets.
• Consulting, on regular dealer visits, with UK dealer management (group heads, directors, general managers) on their profit performance and jointly agreeing actions for improvement.
• Designing Dealer Development Courses and lecturing to dealer management and Jaguar field staff.
• Contributing to negotiations with national sales companies and importers on the means of measuring and implementing improvements in dealers’ profit performance.
• Consulting with, and advising, appropriate Jaguar personnel of business trends and the possible implications for dealers or Jaguar.

Coventry, United Kingdom

• Measured and analysed the financial and operating performance of all 100 or so UK Jaguar dealers.
• Consulted with and advised dealers (through regular visits) on improving profitability and overall business performance.
• Developed PC solutions to aid decision-making.
• Maintained data bank of information available to, and used by, Jaguar in respect of individual dealers and preserved strict security of all information received under confidentiality agreements.
• Provided sales and marketing representation where appropriate at motorshows, promotions and conferences.
• Played a major role in the conception and development of a new customer care initiative called ‘Quest’ - the first step towards the practical application of the Total Quality Management philosophy within Jaguar dealers.

Coventry, United Kingdom

• Developed and managed dealer incentive programmes - Jaguar Foundation (recognition awards), the Franchise Development Fund (operating standards and investment programme) and the Demonstrator Plan (marketing programme).
• Organised and provided Jaguar representatives and support for motorshows, conferences and dealer meetings.
• Designed and produced a quarterly publication called ‘Jaguar Report’ which provided a professional news and ‘key message’ link with the UK dealers.
• Developed sales computer systems, provided market and dealer statistics and liaised with regional staff.

Coventry, United Kingdom

Developed the Approved Used Car Programme - a marketing package for dealers designed to present a consistent and professional approach towards the luxury and executive used car market. Gained practical experience in Service Development, Marketing and Product Research, Vehicle Development, Pricing, UK Sales and Warranty.

Bracknell, United Kingdom

• Spent more than a year as marketing co-ordinator (industrial placement during degree course) within the Electrical Products Division gaining experience in all marketing functions:
• Designed and produced a new product range brochure to market industrial electrical products to distributors and public utilities.
• Conducted market research into competitive products and into the feasibility of a specific new product programme.
• Developed a sales leads system for processing all product enquiries from trade magazines.
• Designed and co-ordinated a direct mail programme to the area offices of the National Coal Board.

Bsc (Hons) First Class, Managerial & Administrative Studies, Marketing Management

English, French, Physics