Dedicated focus on the Trade industry within Farm Animal Health, focusing on both BioPharma (specialising in Sheep), Livestock Tags, Stock Management Solutions and other consumable such as markers. Developing and delivering marketing solutions for instore, E-commerce and farmer communication.

Develop and implement the marketing strategy with a key focus on the Dairy Farming sector. Working closely with the the Beef Marketing Manager to ensure that, with sustainability, productivity and animal welfare at the heart of our strategy, our full product range supports both farming sectors. Lead the MSD Ruminants farmer communication with the Disease? Not on my farm! Platform through social media, PR and working with out farm ambassadors.Key Responsibilities: * Lead the development of strategic and operational marketing plans for both Dairy Farming sector but also key brands such a Bovilis IBR, Bovilis BVD, Leptavoid H and Bovivac S and the Udder Health portfolio.* Lead product teams, formulate detailed annual plans and objectives for promotions and campaigns in line with overall strategy and priorities* Manage advertising and promotional agencies and budget Key achievement was winning the Social media and PR award and the Veterinarian Marketing Awards

Reporting to the Business Unit Director for Ruminants lead, develop and implement the marketing strategy for the Adult Cattle Product range.Key Responsibilities: * Lead the development of strategic and operational marketing plans* Lead product teams, formulate detailed annual plans and objectives for promotions and campaigns in line with overall strategy and priorities* Manage advertising and promotional agencies and budget

Reporting to the Managing Director with 2 direct reports. Accountable for creating, planning and continuous implementation of the global marketing initiatives, which incorporate the full marketing mix from traditional media to modern digital initiatives. Jointly responsible for the Global Strategy with personal accountability for the Global Digital landscape, UK and Europe Marketing.Key Achievements* Created and implemented vision and mission for the brand, which stopped the business making rash and off strategy decisions.* Established Marketing as a core function of the business* Built the foundations for a long-term marketing plan that set the brand on the course for re-establishing its position in the market* Developed a new route to market by launching a new Website with full E-Commerce* Sold and persuaded senior management on the concept of packaging and its importance, managed the full initiative of design to implementation, which resulted in an increase in distribution in the retail sector and positive feedback from customers stating the professionalism now seen from the Company* Re-ignited the brand enabling the media to talk positively about Comark, PR coverage increased to equivalent advertising spend of £25,000 from a base of 0

Reporting to the Managing Director with 2 direct reports. Accountable for creating, planning and continuous implementation of the global marketing initiatives, which incorporate the full marketing mix from traditional media to modern digital initiatives. Jointly responsible for the Global Strategy with personal accountability for the Global Digital landscape, UK and Europe Marketing.Key Achievements* Created and implemented vision and mission for the brand, which stopped the business making rash and off strategy decisions.* Established Marketing as a core function of the business* Built the foundations for a long-term marketing plan that set the brand on the course for re-establishing its position in the market* Developed a new route to market by launching a new Website with full E-Commerce* Sold and persuaded senior management on the concept of packaging and its importance, managed the full initiative of design to implementation, which resulted in an increase in distribution in the retail sector and positive feedback from customers stating the professionalism now seen from the Company* Re-ignited the brand enabling the media to talk positively about Comark, PR coverage increased to equivalent advertising spend of £25,000 from a base of 0

Molecular Dimensions is a family owned business that produces unique innovative products and services for the Chrystolographer. On moving to Brazil I took the opportunity to support the family business in raising the awareness of this already World Wide company.Initially working with the sales team in the UK, I introduced a new communication approach. Communicating with scientists , whether through the web, brochures or emails, had been very factual and clinical. Re-assessing this looking more at how Molecular Dimensions could build a strong relationship with their customers and show they understood their everyday frustrations unlocked the creativity within the team. New promotions, brochures and email communication was developed with consistent branding and a more personal feel.During my time in Brazil I focussed on contacting latent customers to remind them of Molecular Dimensions but also to develop relationships to establish initial sales and then repeat purchases.

Voluntary work at Beacon School in Sao Paulo. Beacon is a Bilingual school teaching children 3 to 8 years of age. Majority of the children are Brazilian with English as their Second Language.I provided assistance and support for 2 children with whom English was new and provided focussed 1-2 and sometime 1-1 English language sessions.

Reporting to the Managing Director with 4 direct reports. Accountable for developing and implementing the Strategy for the Discovery Brand. Managing an unstable budget (anything from £3.6m to £0.9m) ATL / BTL, developing and implemented short and long term plans (Positioning development / Internal sell-in / Creative development / NPD from idea generation to launch). Took responsibility for both the Retail and Food Service marketing.Key Achievements* Developed and led a new communication strategy for UK and Europe* Drove the Brand and achieved market share growth – from 18% to 30% in 3 years* Created opportunity for further investment by raising the brands profile within Santa Maria and Paulig* Worked with Global Marketers on brands positioning and managed the redesign for the brand and re-launch* Created and Launched new ATL/BTL campaign that supported re-launch in 2009 (£0.9m ATL/BTL spend) – resulted in 20% brand growth in a market growing by 9%* Used Consumer understanding and retailers needs to create NPD and product improvements, development of “Ideas Funnel” for long term NPD development* Managed Research programmes to validate NPD program* Proactively took responsibility for the Food Service Marketing in addition to the Retail, developed and launched NPD pipeline changing the product mix and sales focus which added 8% increased profitability* Within 6 months of joining Discovery was promoted to lead the UK and Ireland Team

After joining Discovery Foods in 2008 as a Senior Brand Manager focusing on Managing the Product Range and the NPD. The company was going through change at the time of joining, Swedish company Santa Maria purchased Discovery from the original entrepreneurial owner James Beaton. My focus was to work with Sweden to align the portfolio as well as make the brand accessible to all.Key focus for 2008/2009 to work with Global Marketers on brands positioning and managing the redesign for the brand and re-launch due in 2009.

Reporting to the Managing Director with 4 direct reports. Accountable for developing and implementing the Strategy for the Discovery Brand. Managing an unstable budget (anything from £3.6m to £0.9m) ATL / BTL, developing and implemented short and long term plans (Positioning development / Internal sell-in / Creative development / NPD from idea generation to launch). Took responsibility for both the Retail and Food Service marketing.Key Achievements* Developed and led a new communication strategy for UK and Europe* Drove the Brand and achieved market share growth – from 18% to 30% in 3 years* Created opportunity for further investment by raising the brands profile within Santa Maria and Paulig* Worked with Global Marketers on brands positioning and managed the redesign for the brand and re-launch* Created and Launched new ATL/BTL campaign that supported re-launch in 2009 (£0.9m ATL/BTL spend) – resulted in 20% brand growth in a market growing by 9%* Used Consumer understanding and retailers needs to create NPD and product improvements, development of “Ideas Funnel” for long term NPD development* Managed Research programmes to validate NPD program* Proactively took responsibility for the Food Service Marketing in addition to the Retail, developed and launched NPD pipeline changing the product mix and sales focus which added 8% increased profitability* Within 6 months of joining Discovery was promoted to lead the UK and Ireland Team

I joined Kerry Foods inititally for a 6 months contract. Working on Mattessons my first role was to establish its future within the company and its long term prospects as a sustainable brand. Developing and Implementing a new strategy to take the brand into the 21st Centrury was my focus. After 18 Months I took the responsibility of working on one of Kerry Foods largest brand Walls. With above the line activity such as TV and Press for Walls Sausages this added a new dimension to my skill base. Shortly after Kerry acquired Mr Brain's Faggots. Very much a regional brand focused in the West Country, local support was key and working with regional radio continued to ensure the brand remained as a part of the monthly repertoire. A big part of the role was to support the integration of the Mr Brain's Faggots brand and product range into the business, it was my responsibility to ensure that the sales team were trained and supported them with presenting to key accounts.The development, planning and implementing if a NPD plan for my brands were key project management areas I excelled in. Delivering projects on time was critical.

Advised and influenced Executive team on Business Strategy pre and post MergerTested and proved Milk in a Bag concept NPD, Launched improved Flavoured Milk and Developed Life-stage MilkEstablished and managed PR, which incorporated 140 sites and 2400 milkmen.Managed Education in Schools program including communication packs, web site, packaging designCreated and implemented Brand Plans, Redesigned Brand and Retail Own Brand

Participated in creating Strategy and Plans for Frozen Poultry CategoryControlled implementation of the Frozen Poultry Adult category brand plansSucceeded to improve and re-launch Chicken Lattice range, creating new listingsMaintained budget for full team - £7m

short term goals ensuring Published Price Lists were up to date. Managed all regional advertising and sponsorship. At Woolworths worked as a Supervisor on a Saturday to fund my education.