Beverly Choate Email & Phone Number

San Francisco, California, United States

• Create print-ready mechanicals for packaging in personal care, OTC and home cleaning categories • Collaborate with designers to create line extensions and implement running changes to artwork • Work closely with internal partners such as Packaging Engineering, Legal and GSARA to ensure all specs and legal requirements are adhered to and content revised as necessary for compliance • Communicate with print vendors regarding specs, artwork release, proofing and press checks • Guide files through Workfront proofing and resolve/escalate issues as needed f or sign-off• Update artwork and assets on server and provide final artwork to Master Data for SAP • Work with Design and Creative Ops to review product photography and packaging renders

Alameda, Ca

MARKETING & ECOMMERCE• Generated and managed digital assets for use across web, mobile, OOH and email• Produced templates and mechanicals for direct mail, collateral, tabloid ads and signage• Managed release of artwork to printers, vendors and web developers, post-release proofing• Coordinated with agencies and licensing partners to produce promotional campaign graphics• Experienced with productivity and asset management tools such as Basecamp, Slope, QuickBase, WebDAM, Hightail

Oakland, Ca

VISUAL MERCHANDISING, PACKAGING• Designed and produced private label packaging line extensions (hardlines & consumables)• Managed projects from dieline development through final approval, working closely with designers, merchants, QA and legal teams, domestic and overseas vendors and printers• Produced and distributed style guides for private label packaging and seasonal graphics• Knowledge of FPLA and NLEA labeling requirements• Skilled at comping and packaging prototype construction

Oakland, Ca

HUMAN RESOURCES• Designed and produced employee safety educational materials, hiring collateral and internship program support materials• Worked directly with HR team to generate content and coordinate with external print and photo vendors

Oakland, Ca

MARKETING & ECOMMERCE• Produced artwork for direct mail, promotional collateral, tabloid and ROP ads• Retouched website photography and maintained image library and server organization

Oakland, Ca

• Designed identity kit for application to collateral• Created technical drawings of stained glass windows and site floorplans• Assisted conservator with disassembly, cleaning and repair of museum-quality glass pieces

Hayward, Ca

IN-STORE MARKETING, PACKAGING• Designed and produced private label packaging line extensions (hardlines & softlines)• Created spot illustrations for use on packaging• Produced and distributed style guides for private label packaging