Beverly Snyder Email & Phone Number

Freelance writer and corporate communications consultant.

Positioned the company for success by creating and overseeing strategic messaging and copy to support the Priority Health brand and business objectives. Hired, managed, trained and mentored copywriters for all audiences.Key Contributions:Employee communications. Developed and implemented successful communications plans regarding Consumer Experience (Disney), Employee Engagement (Gallup), Health Literacy, Customer Service (BOOYA) and more.Executive communications. Collaborated with C-level executives on a variety of issues including from “Vision and Values,” legislative communications, Board of Directors meeting preparations, employee engagement, etc.Member communications. Developed copy and oversaw copywriting for all B2C communications – from routine letters to member handbooks, health management materials and sales collateral. Led the Health Literacy committee and implemented standards to ensure member communications are clear, persuasive and compelling.Provider communications. Clarified and articulated key messages for provider community with emphasis on accountable care and thriving in an era of great change due to health reform.Employer communications. Collaborated with sales and marketing consultants to develop presentations and sales materials including sell sheets, newsletters, white papers, etc.Agent communications. Collaborated with marketing consultants to develop persuasive, crisp, clear messages about business issues.

Responsible for leading Corporate Communications department focusing on internal and external communications, marketing communications and community relations for global automotive supplier. Key Contributions:Employee communications. Developed and implemented communications plans globally including merger communications, business plan cascade, corporate news, business literacy, benefits communications and employee relations (union avoidance). Executive communications. Assisted CEO in establishing and maintaining reputation as strong, straight-shooting and credible leader using a consultative approach to facilitate two-way communication.External / media relations. Developed and implemented communications plans during merger, plant shutdowns, union drives and new product introductions. Marketing communications. Led development of marketing collateral to reposition company as a technology leader in the global automotive industry. Community relations. Helped to maintain company’s position as a strong leader in community through maintenance and building of relationships with variety of entities.

Clients included Steelcase, Whirlpool, Alticor and many others

Master'S, Communications

Bs, Sociology