* Spearheaded KPIs and OKRs, overseeing sales enablement and full customer lifecycle management.* Monitored industry trends and analyzed the competitive landscape.* Orchestrated a comprehensive rebranding initiative, including a digital relaunch.* Formulated and executed short and long-term plans, goals, and budgets for the marketing department.* Managed conferences and trade shows, ensuring successful participation and representation.* Led, mentored, and managed the marketing team, fostering a collaborative and high-performance environment.* Collaborated with Product Development to launch an app on Salesforce App Exchange and Microsoft AppSource.* Oversaw marketing analytics, utilizing tools such as Google Analytics, Sharpspring email automation, and social media platforms.* Collaborated with Sales for effective lead generation and demand generation strategies, targeting various verticals and products.

* Led the go-to-market strategy, overseeing positioning, messaging, demand generation, and thought leadership activities for Ipro Tech.* Collaborated with the VP of Sales in lead generation and managing the entire customer lifecycle.* Executed comprehensive corporate and industry event planning, including conferences, roadshows, trade shows, and business meetings.* Orchestrated and managed Ipro Tech's user conference, drawing over 500 customers for a three-day event.* Oversaw partner programs and cultivated relationships with key industry management consultants and system integrators.* Ensured marketing investments aligned with corporate objectives, delivering measurable ROI using tools such as Google Analytics, Marketo, and Oktopost.* Led the redesign and development of the company website, aligning messaging with business strategy.* Actively participated in setting the strategic direction for the company's brand and commercialization, working closely with executive leadership, product management, and sales based on market and customer insights.* Managed the digital marketing strategy, including SEO, email marketing, conversions, and social media, resulting in increased lead generation.* Actively participated in setting the strategic direction for the company's brand and commercialization, working closely with executive leadership, product management, and sales based on market and customer insights.* Managed the digital marketing strategy, including SEO, email marketing, conversions, and social media, resulting in increased lead generation.* Utilized PPC ads and strategic keyword purchases to introduce new customers across products.* Led and managed a dynamic marketing team, consisting of a content writer, event coordinator, and social media manager, by setting goals, providing training, fostering skills development, and supporting personal growth.

* Acquired valuable knowledge and expertise in Liberal Studies.* Engaged in full-time academic pursuits, focusing on comprehensive coursework and skill development.* Demonstrated commitment to educational advancement, maintaining a rigorous schedule and achieving academic milestones.

* Successfully sold and managed monthly sales of 60k – 100k in paid programming time for KTVK and KASW.* Played a key role in marketing and coordinating the "America's Next Top Model" casting call in Phoenix.* Supported marketing efforts and coordinated three annual CW6 crew casting calls.* Orchestrated quarterly Team-building activities, events, and luncheons for the Sales Team.* Conducted training sessions for Account Executives on station products and software programs.* Generated labor reports, commission reports, and expense reports for station management.* Compiled and delivered weekly reports for advertising agencies, ensuring transparent communication.* Maintained daily communication with clients, addressing queries and providing necessary support.* Assisted Account Executives in the preparation of proposals and presentations.* Managed accounts receivable for paid programming, ensuring timely and accurate financial transactions.