Beverly Thacker Email & Phone Number

Dearborn, Michigan, United States

Project manage media and product launches, execute large-scale corporate events, pitch stories, brief executives and prepare for on-camera interviews. Plan executive travel, scout properties and select venues, negotiate contracts and coordinate all event logistics, develop corporate sponsorships and fulfillment, and support PR and social media content.Clients include: Ford Motor Company, Ford Motor Company Philanthropy, NASCAR, Stoneridge Inc., DAPCEP

Dearborn, Mi

Execute large-scale events by managing negotiations for all contracts, including booking event space, arranging food and beverage, ordering supplies and audiovisual equipment, making travel arrangements, ordering event signs, and ensuring appropriate décor (floral, linens, color schemes, etc.) to meet the quality expectations.Developed and executed marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and services. Manage supplier relationships, operational and administrative functions to ensure specific projects are delivered efficiently.Deliver events on time, within budget, that meet and exceed client expectations.Provide leadership, motivation, direction and support to junior staff.

Dearborn, Michigan

Coordinate logistics for production of large-scale projects from proposal to delivery. Support leading clients including Ford Motor Company, Volvo, and The Motown Museum, with projects such as Ford Freedom Awards, NAACP National Convention, Congressional Black Caucus, NASCAR Racing, and The Tom Joyner Fantastic Voyage.Manage execution of media ride and drives, negotiate hotel contracts, manage program tours, displays and exhibits, meetings, conferences, and events that support client objectives. Oversee supplier relationships, operational and administrative functions to ensure specific projects are delivered efficiently and within budget.Provide leadership, motivation, direction and support to junior staff.

Greater Detroit Area

THACKER COMMUNICATIONS & EVENTS January 2007 - PresentPresident•Execute Communications & Event Management services through media relations and community outreach to meet the business objectives of an organization. •Event Manager Consultant for the 2014 Southwest Detroit Business Associations (SDBA) 19th Annual Community Investment Breakfast with 300 attendees. Developed and managed overall logistics, fundraising efforts, vendors, media, sponsors, and guest speakers. •Marketing/Spa Coordinator for the Woodhouse Day Spa-Detroit. Execute events, marketing campaigns, strategies, targets and measures to increase overall sales. Optimize guest experience and maximize hospitality performance by providing product and facilities management services.

Detroit, Michigan, United States

PR representative for Ford Motor Company’s 3,100 dealers and Ford Customer Service Division.

Conducted press conferences and satellite media tours for Fortune 500 CEO’s and President’s, including Bill Ford, Jr., Jac Nassar, and Alex Trotman (Ford Motor Company), Bob Nardelli, Jim Press and Tom LaSorda (Chrysler LLC), and Jack Smith (General Motors Corporation).Implemented and managed media campaign for “Usher” Raymond IV for the 2010 Ford Freedom Awards accomplishing global coverage and front page/top of fold headline in The Detroit News, segments on Entertainment Tonight and BET, and articles in Jet, Essence, Associated Press, Life, The Detroit Free Press and more than 500 global TV, Radio and Internet media outlets.Achieved national and local media coverage for the eleven-city tour of Freedom’s Sisters, a Smithsonian and Ford Motor Company traveling museum exhibit of 20 African American women who contributed to the Civil Rights movement. Developed media campaigns and managed events for celebrities including Muhammad Ali, Laila Ali, Paul Newman, Robert Townsend, Beyonce, The Temptations, Toby Keith, Diahanne Caroll, Gregory Hines, Reggie Jackson, Usher, Robin Roberts, Julian Bond, Kyle and Christopher Massey, Dr.Dorothy Height, Sonia Sanchez, Myrlie Evers, Ambassador Atallah Shabazz and Susan Taylor.Developed strategy and implemented media campaign for Chrysler’s “Let’s Refuel America” $2.99 Gas Guarantee Program, resulting in thousands of global media impressions and increased sales, and identified as one of the company’s most recognized customer programs.Event Planner and PR Manager for The Detroit Institute of Art’s (DIA) Bal Africain Gala with over 400 attendees honoring the King of Ghana. Managed $250,000 budget resulting in fundraiser profits of $400,000.

Marketing & Communications Manager for the 5th largest urban park in the nation. Develop and manage marketing and communication strategies to further the mission of Forest Park Forever. Implement communications, marketing, fundraising, e-marketing and public relations to create awareness and support in the community. Oversee pro-bono partners and collaborate with App designs, website, social networking, and branding. Organize formal press conferences, design of brochures, invitations, flyers, newsletters, annual report, advertisements, and conduct speaking engagements, presentations and preparation of articles. Supervise staff, volunteers and interns.Implemented and successfully managed the organizations three-day 25th Anniversary celebration by developing overall strategy of events, managing vendors, developing collateral and media strategy, and branding of overall event resulting in increased membership, funding, growth in social media followers, and community awareness of organizations goals.

Managed five national accounts and executed major media, fundraiser and marketing campaigns. Project Manager/Event Planner overseeing large budgets to arrange on-site logistics, developed program content, sourced vendors, and negotiated contracts. Developed public relations/media campaigns, program books, coordinated transportation, guest accommodations, guest speakers, entertainers, caterers, silent auction, collateral, advertising, audio video support and generated corporate sponsorship donations resulting in significant event contributions.

Corporate spokesperson for Sales, Service, Quality and Dealer Communications, including media relations planning and development, press conferences and monthly sales reporting. Supported the Executive Vice President and Vice President North American Sales, Vice President Volume Planning & Sales Operations, Vice President Quality and Vice President Mopar/Global Service and Parts and their respective staffs.Composed executive speeches, strategies, press releases, talking points and biographies.

Managed corporate image, strategy and media campaigns to promote and increase corporate visibility.Pitched stories and scheduled interviews for key executives, Dealer Council members, and Product Launch managers with members of the automotive press to generate publicity.Spokesperson for all media inquiries regarding dealer closures, vehicle availability, minority dealer development, spin-offs, acquisitions and other issues to minimize negative media coverage.Implemented grassroots public relations program to increase local media coverage for 5,100 Ford dealers.Directed all Broadcast TV and radio efforts to drive awareness and build brand identity with targeted audiences. Conducted satellite media tours, produced video news releases and radio tours.Supervised staff of four for daily broadcast operations and managed staff of 30 for auto and trade shows.Managed monthly Investor Relations audio/web casts and broadcast Annual Shareholders meetings.

Set up global broadcasts via fiber, microwave, satellite and video-conferencing connections. Analyzed and rectified customer requests and questions and negotiated goodwill decisions to increase customer satisfaction.

B.S., Communications, Journalism

Activities and Societies: Alpha Epsilon Rho National Broadcasting Honor Society

Education record