Beverly Touchton Email & Phone Number

Nashville, TN, US

Nashville, TN, US

• Managed client projects from design to completion, oversaw social media and website content, wrote marketing materials, ensured quality assurance, and directed promotional campaigns.
• Adopted responsibility for UMCGiving Facebook page. Proofed and edited social media posts, driving traffic to UMC websites and resources. Direction of content and management of the page led to a 441% increase in link.
• Managed creation of six annual pastor and leader kits, resulting in approximately 145,000 downloads of resources on ResourceUMC.org in 2022 and 2023.
• Led workshop at UMC’s Youth 2023 conference in Daytona Beach, FL, engaging approximately 150 students and collaborating with missionaries, seminarians, and pastors to provide a testimonial video and panel to students.

Beverly Hills, California, US

• Assisted in diversion of 50.87% of venue's trash from landfill. Ranked number one among Live Nation venues for donations and compost in 2022.
• Promoted to shift supervisor for 2023 and 2024 seasons, serving as point person for sustainability questions, guiding guest services team in lawn cleanup, and delegating tasks for timely and accurate completion.

• Managed and updated organization’s website, designing and executing site enhancements, which increased user engagement by 25% and decreased bounce rate by 15%.
• Led student social media team. Content from Q1 of 2022 increased reach by 327%, impressions by 116%, profile visits by 80.4%, website taps by 90%, post interactions by 49.6%, and story interactions by 16% compared to.
• Developed targeted emails for new students, returning students, alumni, and donors, achieving a 9.1 mailing score on Emma.
• Developed connections with seven student organization groups per semester, enhancing collaboration and engagement.
• Implemented circles of engagement method by organizing approximately 600 students interacting with the organization each semester, improving event participation and community involvement.
• Brainstormed social media content, collaborating with the student social media team to create interactive content highlighting student life, fundraising events, and activities, which boosted social media engagement.

Responsible for creating content for social media, managing posts and responses, establishing KPI's, and analyzing results.

Murfreesboro, TN, US

• Requested mechanical, DPD, and sync licenses from various online portals, including HFA, BMG, and CCMG. Email requests were also made to rights holders.
• Learned the licensing color coding system unique to Music Services, Inc.
• Assisted with preparing checks and statements to mail to clients.