Beverly Andersen

Beverly Andersen Email and Phone Number

Qualitative Research and Strategy Consultant @ beverly andersen
Atlanta, GA, US
Beverly Andersen's Location
Atlanta, Georgia, United States, United States
Beverly Andersen's Contact Details

Beverly Andersen work email

Beverly Andersen personal email

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About Beverly Andersen

Bev has 30+ years'​ expertise marrying actionable insight with smart strategy, to drive real business growth. She's an accomplished marketing strategist driven by passionate curiosity and an entrepreneurial spirit. With an uncanny ability to uncover and operationalize insights, Bev has moderated qualitative dialogues with thousands, in diverse consumer and B2B settings. Her business acumen truly shines in helping companies act on such intelligence through smart marketing strategies and brand asset development.Bev's prowess is especially formidable in life sciences, pharmaceutical and healthcare applications, channeling human empathy in global patient/physician initiatives covering dozens of therapeutic areas.She’s RIVA-trained, BHBIA-certified, and moonlighted 10+ years as an AFAA-certified fitness instructor.A native of upstate NY, Bev received degrees in Marketing and Psychology from St. Bonaventure University, graduating Magna Cum Laude. She cut her teeth in the ad agency business at Y&R/NY and made permanent residence in Atlanta, working at JWT, Merkley & Partners, and most recently, 15 years as Chief Strategy Officer with MDC Partners'​ kbs+ • Trend Influence • Fletcher Martin. Bev especially enjoys time with 24-year old daughter Alex and husband Dave, who share a passion for travel, fitness and music.

Beverly Andersen's Current Company Details
beverly andersen

Beverly Andersen

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Qualitative Research and Strategy Consultant
Atlanta, GA, US
Beverly Andersen Work Experience Details
  • Beverly Andersen
    Qualitative Research And Strategy Consultant
    Beverly Andersen
    Atlanta, Ga, Us
    View
  • Beverly Andersen
    Qualitative Research & Strategy Consultant
    Beverly Andersen Feb 2013 - Present
    Greater Atlanta Area
    actionable insight + smart strategyOver 30 years experience in qualitative research moderation and analysis, including extensive expertise with online and webcam-based digital research platforms for in-depth interviews, ethnographic diaries, bulletin boards and focus groups.Research Deliverable Specialties: Foundational Emotional Insights, Behavioral Economics Applications, Audience Personas, Journey Mapping, Positioning & Brand Strategy, Message/Creative TestingMedical Areas of Experience & Expertise With Patients, HCPs, C-Suite/Admin: Auto Immune Disease, Chronic Pain, COVID-19, Diabetes, Cardiology, Dermatology, Fitness & Nutrition, Healthcare Facilities & Ecosystems, Neurology, Nutrition & Fitness, Obesity, Oncology (Bladder, Breast, Colorectal, CLL/MCL, GI, Metastatic Melanoma, Lung/NSCLC, MIBC/NIMBC, Pancreatic, PR Ovarian, Prostate, STS), Preventive Medicine, Rare Disease, Urology, Women's HealthBev has partnerships as a contract moderator/consultant with marketing/advertising/research agencies and corporate clients. Additional references available upon request. More details regarding brand and category experience at www.beverlyandersen.com
    View
  • Kbs (Kirshenbaum Bond Senecal + Partners)
    Chief Strategy Officer
    Kbs (Kirshenbaum Bond Senecal + Partners) Dec 2009 - Jan 2013
    Atlanta
    Research & strategy lead for kbs+ Atlanta/TrendInfluence clientsHealthcare client experience includes Astellas, Bausch & Lomb, Danone/Suntory Water, Eli Lilly, Kimberly-Clark Professional Healthcare, LEO, Nalgene, St. Francis Bon Secours Hospital System, TARGET Pharmacy Canada, The Georgia Cancer Coalition, USPM/The Prevention Plan and Vertis.Diverse B2B and consumer client experience includes Akzo Nobel, Alcoa Fujikura, Arby 's, Beazer Homes, BioLab Brands, Carvel, Church's Chicken, First Data, Georgia Regents University, J+J/Invision, J. Mack Robinson College of Business, Knology, Kodak, Reed Construction Data, TreeZero, University of Florida, and University of Houston.
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  • Fletcher Martin
    Evp Strategic Planning
    Fletcher Martin 1998 - 2010
    Atlanta Ga
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  • Merkley + Partners
    Supervisor/Strategic Planner
    Merkley + Partners 1996 - 1998
    Atlanta
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  • Jwt
    Sr. Account Exec
    Jwt 1992 - 1995
    Atlanta
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  • Young & Rubicam
    Account Exec
    Young & Rubicam 1986 - 1990
    Greater New York City Area
    View

Beverly Andersen Skills

Integrated Marketing Marketing Strategy Customer Insight Advertising Strategy Marketing Research Digital Strategy Brand Architecture Brand Development Marketing Digital Marketing Strategic Communications Communications Planning Creative Strategy Marketing Communications Strategic Planning Advertising Research Media Strategy Qualitative Research Interactive Marketing Consumer Insight Strategic Content Development Emerging Media Strategy Consumer Branding Media Planning Social Media Marketing Focus Groups Crm Creative Direction Consumer Behaviour Market Research Entrepreneurship Brand Management Interactive Advertising Online Advertising Direct Marketing Outdoor Advertising Email Marketing Market Planning New Media Relationship Marketing Direct Mail B2b B2b Marketing Segmentation Digital Media Positioning Strategic Brand Positioning Mobile Marketing Media Buying

Beverly Andersen Education Details

Frequently Asked Questions about Beverly Andersen

What company does Beverly Andersen work for?

Beverly Andersen works for Beverly Andersen

What is Beverly Andersen's role at the current company?

Beverly Andersen's current role is Qualitative Research and Strategy Consultant.

What is Beverly Andersen's email address?

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What is Beverly Andersen's direct phone number?

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What schools did Beverly Andersen attend?

Beverly Andersen attended St. Bonaventure University, Aaaa.

What are some of Beverly Andersen's interests?

Beverly Andersen has interest in Children, Education, Science And Technology, Animal Welfare, Health.

What skills is Beverly Andersen known for?

Beverly Andersen has skills like Integrated Marketing, Marketing Strategy, Customer Insight, Advertising, Strategy, Marketing Research, Digital Strategy, Brand Architecture, Brand Development, Marketing, Digital Marketing, Strategic Communications.

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