Beverly Campbell Email and Phone Number
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Demonstrated track record for developing and leading new initiatives for brand building and product launch. Innovative leader with a focus on understanding consumer needs, creating a positive and integrated user experience, and generating strong ROI. Experienced in spearheading developing departments and bringing a wide variety of functional areas together to succeed as a team. Proven effective liaison and communicator with external and internal enterprise partners. Analytical in nature; agile with work delivery that identifies new avenues for growth and development including hands-on leadership and direction. Specialties: Product expertise for insurance, non-insurance, subscription products and retail brand development, leading cross-functional teams, building and developing staff, leading new initiatives, brand leadership, P&L leadership and management, negotiating partner contracts, debt protection programs, extended service plans, research and development of programs specific to customer needs, proof-of-concept testing and direct response marketing.
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Senior Vice President MarketingNewfold Digital Feb 2021 - PresentJacksonville, Florida, UsBrand team leadership for domain brands including strategic planning, acquisition, lifecycle marketing, and cross-sell.
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Senior Vice President, Personal LinesHub International Sep 2018 - Feb 2021Chicago, Il, Us -
Vice President, Head Of Direct To ConsumerMetlife Jan 2017 - Mar 2018New York, Ny, UsFull accountability for the US Direct P&L. Responsible for integration of US Direct supporting functions: Insights & Analytics, Product Development/ Management, Product Governance, Forecasting and Budgeting, Vendor Relationship Management, Call Center Management, Servicing Operations, Data Management and Governance, Actuarial, Compliance and Quality Assurance and the PMO. -
Vice President, Head Of Product And AnalyticsMetlife Oct 2016 - Jan 2017New York, Ny, Us
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Vp, Head Of Product, Metlife DirectMetlife May 2015 - Oct 2016New York, Ny, Us
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General Manager, Paycheck DirectBluestem Brands, Inc. May 2011 - May 2015Eden Prairie, Minnesota, UsLaunched the PayCheck Direct brand in 2011 leading brand development as well as all cross-functional development and integration. Recruited staff and executed against business plan. Developed strategic business plan that will serve as road map for the future.PayCheck Direct represents a departure from the B2C ecommerce retail model Bluestem Brands is known for in the marketplace. Introduced B2B and client integration to the business model. -
Vice President, Hispanic And Value Added ServicesBluestem Brands, Inc. Jun 2009 - Jun 2011Eden Prairie, Minnesota, UsBuilt concept, developed and led installation of updated debt protection product for Gettington.com and Fingerhut credit account portfolios. Oversaw upsell/cross-sell and sales recovery functions doubling current results. Managed third party partners through product development process to create customized products for the Fingerhut brand.
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Vice President - Enhancement ServicesBluestem Brands, Inc. Mar 2006 - Jun 2009Eden Prairie, Minnesota, UsResponsible for launching Hispanic initiative in 2010 and for P&L management and revenue generation through ancillary product offers to the Fingerhut and Gettington.com customer bases including debt protection, warranty and third party products. Concepted, developed and led installation of updated debt protection product for Gettington.com and Fingerhut credit account portfolios. Oversaw upsell/cross-sell and sales recovery function doubling current results. Managed third party partners through product development process to create customized products. Output resulted in building and launching six customized products successfully replacing traditional commodity products. Negotiated contracts and managed the partner relationships supporting these products. Exported outbound corporate telemarketing initiatives to third party partners to ensure flexible and nimble response to changing market and compliance requirements.
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Vice President, Sales, Account Managment And AcquisitionmarketingAmtrust Financial Services, Inc. (Afsi) Jul 2004 - Mar 2006New York, Ny, UsP&L and $28MM marketing budget responsibility. Led strategic team to develop business strategy for existing business markets to include product consolidation, pricing revamping and product enhancements to meet market demand. Effectively worked with finance team to drive current and future years’ forecasting initiatives. -
Vice President, Marketing And Account ManagementAmtrust Financial Services, Inc. (Afsi) Jul 2003 - Jul 2004New York, Ny, UsAssumed responsibility for marketing team in addition to the account management team. Marketing team has responsibility for channel management including outsource vendors both stateside and offshore as well as VRU and cross-sell channel management on the client side. Created common goals for the two teams which resulted in more highly effective programs which continue to meet or exceed corporate and client hurdles. Manage $20 - $25 million marketing budget annually. Directed return to growth within existing clients following shrinking programs due to Metris’ financial difficulties, and the enhancement services groups resulting sale in July, 2003.
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Vice President, Account ManagementAmtrust Financial Services, Inc. (Afsi) Jan 2001 - Jul 2003New York, Ny, UsEffectively drove and managed process to turn third party division of Enhancement Services into high margin growth area. Completely revamped approach to third party telemarketing programs ultimately driving CPO from $30 and over to $20 or less depending on product and channel. Developed process for planning within department as well as evaluated its success rate. Managed P&L to corporate hurdles, re-negotiated all existing client packages, and implemented cost saving measures to improve margins.
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Various Account Manager To Senior Vice PresidentMass Marketing Insurance Group Jan 1987 - Jan 2001Led initiatives driving the growth of a $600MM in-force block of A&H insurance underwritten by JCPenney Financial Services, Inc. Managed the growth and development of more than 35 national account relationships including top ten credit issuers, retailers and oil companies. Concepted and developed a retention program for Citigroup debt cancellation program nearly doubling existing retention rates.
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Account ManagerAig Marketing Sep 1984 - Jan 1987New York, Ny, Us -
Marketing Assistant/Actuarial StudentUnion Fidelity Life Insurance Company May 1981 - May 1984
Beverly Campbell Skills
Beverly Campbell Education Details
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Lebanon Valley CollegeMathematics -
Cornell Johnson Graduate School Of ManagementCertificate Program - Digital Marketing
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Ideo UCertificate Foundations In Design Thinking
Frequently Asked Questions about Beverly Campbell
What company does Beverly Campbell work for?
Beverly Campbell works for Newfold Digital
What is Beverly Campbell's role at the current company?
Beverly Campbell's current role is Senior Vice President, Marketing at Newfold Digital.
What is Beverly Campbell's email address?
Beverly Campbell's email address is be****@****ail.com
What is Beverly Campbell's direct phone number?
Beverly Campbell's direct phone number is +161285*****
What schools did Beverly Campbell attend?
Beverly Campbell attended Lebanon Valley College, Cornell Johnson Graduate School Of Management, Ideo U.
What skills is Beverly Campbell known for?
Beverly Campbell has skills like Strategy, Cross Functional Team Leadership, Leadership, Management, Direct Marketing, Marketing Strategy, Account Management, Strategic Planning, P&l Management, Product Management, Business Development, Marketing.
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