Senior Vice President Marketing
CurrentBrand team leadership for domain brands including strategic planning, acquisition, lifecycle marketing, and cross-sell.
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@newfold.com
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7 phones found area 612, 980, 610, 212, and 952
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LinkedIn matched
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Beverly Campbell is listed as Senior Vice President, Marketing at Newfold Digital at Newfold Digital, based in Fernandina Beach, Florida, United States. AeroLeads shows a work email signal at newfold.com, phone signal with area code 612, 980, 610, 212, 952, and a matched LinkedIn profile for Beverly Campbell.
Beverly Campbell previously worked as Senior Vice President Marketing at Newfold Digital and Senior Vice President, Personal Lines at Hub International. Beverly Campbell holds Bachelor Of Science - Bs, Mathematics from Lebanon Valley College.
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AeroLeads found 1 current-domain work email signal for Beverly Campbell. Compare company email patterns before reaching out.
Demonstrated track record for developing and leading new initiatives for brand building and product launch. Innovative leader with a focus on understanding consumer needs, creating a positive and integrated user experience, and generating strong ROI. Experienced in spearheading developing departments and bringing a wide variety of functional areas together to succeed as a team. Proven effective liaison and communicator with external and internal enterprise partners. Analytical in nature; agile with work delivery that identifies new avenues for growth and development including hands-on leadership and direction. Specialties: Product expertise for insurance, non-insurance, subscription products and retail brand development, leading cross-functional teams, building and developing staff, leading new initiatives, brand leadership, P&L leadership and management, negotiating partner contracts, debt protection programs, extended service plans, research and development of programs specific to customer needs, proof-of-concept testing and direct response marketing.
Listed skills include Strategy, Cross Functional Team Leadership, Leadership, Management, and 46 others.
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Jacksonville, Florida, Us
Brand team leadership for domain brands including strategic planning, acquisition, lifecycle marketing, and cross-sell.
New York, Ny, Us
Full accountability for the US Direct P&L. Responsible for integration of US Direct supporting functions: Insights & Analytics, Product Development/ Management, Product Governance, Forecasting and Budgeting, Vendor Relationship Management, Call Center Management, Servicing Operations, Data Management and Governance, Actuarial, Compliance and Quality Assurance and the PMO.
Eden Prairie, Minnesota, Us
Launched the PayCheck Direct brand in 2011 leading brand development as well as all cross-functional development and integration. Recruited staff and executed against business plan. Developed strategic business plan that will serve as road map for the future.PayCheck Direct represents a departure from the B2C ecommerce retail model Bluestem Brands is known for in the marketplace. Introduced B2B and client integration to the business model.
Eden Prairie, Minnesota, Us
Built concept, developed and led installation of updated debt protection product for Gettington.com and Fingerhut credit account portfolios. Oversaw upsell/cross-sell and sales recovery functions doubling current results. Managed third party partners through product development process to create customized products for the Fingerhut brand.
Eden Prairie, Minnesota, Us
Responsible for launching Hispanic initiative in 2010 and for P&L management and revenue generation through ancillary product offers to the Fingerhut and Gettington.com customer bases including debt protection, warranty and third party products. Concepted, developed and led installation of updated debt protection product for Gettington.com and Fingerhut credit account portfolios. Oversaw upsell/cross-sell and sales recovery function doubling current results. Managed third party partners through product development process to create customized products. Output resulted in building and launching six customized products successfully replacing traditional commodity products. Negotiated contracts and managed the partner relationships supporting these products. Exported outbound corporate telemarketing initiatives to third party partners to ensure flexible and nimble response to changing market and compliance requirements.
New York, Ny, Us
P&L and $28MM marketing budget responsibility. Led strategic team to develop business strategy for existing business markets to include product consolidation, pricing revamping and product enhancements to meet market demand. Effectively worked with finance team to drive current and future years’ forecasting initiatives.
New York, Ny, Us
Assumed responsibility for marketing team in addition to the account management team. Marketing team has responsibility for channel management including outsource vendors both stateside and offshore as well as VRU and cross-sell channel management on the client side. Created common goals for the two teams which resulted in more highly effective programs which continue to meet or exceed corporate and client hurdles. Manage $20 - $25 million marketing budget annually. Directed return to growth within existing clients following shrinking programs due to Metris’ financial difficulties, and the enhancement services groups resulting sale in July, 2003.
New York, Ny, Us
Effectively drove and managed process to turn third party division of Enhancement Services into high margin growth area. Completely revamped approach to third party telemarketing programs ultimately driving CPO from $30 and over to $20 or less depending on product and channel. Developed process for planning within department as well as evaluated its success rate. Managed P&L to corporate hurdles, re-negotiated all existing client packages, and implemented cost saving measures to improve margins.
Led initiatives driving the growth of a $600MM in-force block of A&H insurance underwritten by JCPenney Financial Services, Inc. Managed the growth and development of more than 35 national account relationships including top ten credit issuers, retailers and oil companies. Concepted and developed a retention program for Citigroup debt cancellation program nearly doubling existing retention rates.
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Beverly Campbell works for Newfold Digital.
Beverly Campbell is listed as Senior Vice President, Marketing at Newfold Digital at Newfold Digital.
AeroLeads has found 1 work email signal at @newfold.com for Beverly Campbell at Newfold Digital.
AeroLeads has found 7 phone signal(s) with area code 612, 980, 610, 212, 952 for Beverly Campbell at Newfold Digital.
Beverly Campbell is based in Fernandina Beach, Florida, United States while working with Newfold Digital.
Beverly Campbell has worked for Newfold Digital, Hub International, Metlife, Bluestem Brands, Inc., and Amtrust Financial Services, Inc. (Afsi).
You can use AeroLeads to view verified contact signals for Beverly Campbell at Newfold Digital, including work email, phone, and LinkedIn data when available.
Beverly Campbell holds Bachelor Of Science - Bs, Mathematics from Lebanon Valley College.
Beverly Campbell is listed with skills including Strategy, Cross Functional Team Leadership, Leadership, Management, Direct Marketing, Marketing Strategy, Account Management, and Strategic Planning.
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