I've decided to switch gears and focus on the development of an innovative and assistive device for the Durable Medical Equipment [ DME ] market space. Through a mentoring program at GA Tech, I’ve explored the personal assistance needs of those who are post-surgical knee, hip and shoulder replacement patients or are medically fragile due to age or long-term illness. Now I'm moving ahead with a plan to disrupt this market and offer an assistive device with a solution to a problem that's been ignored for 20+ years. Although vaulting into the healthcare market space from marketing communications for technology companies is a huge leap, I trust decades of cultivated skills will give me a solid foundation to build on.Content Marketing StrategyConstructs focused value propositions; independently manages multiple projects; develops, designs, edits and/or manages the creation of content; provides strong writing skills; delivers a common set of materials that can be used as a baseline for multiple applications [ i.e. brochures, white papers, case studies, training & sales guides, procedure manuals, direct mail, advertising, trade show signage, PowerPoint presentations, press releases, web content, product video’s]Marketing SupportManages relationships; can establish process and procedures for appropriate teams and marketing projects; responds to project road map challengesSummary of Qualifications• Storyteller – develops segmented marketing plans for diverse audiences; designs logical structure; writes content with viewer concerns in mind; incorporates SEO for multi-media use •