Key member of industry-leading sales and marketing team for this five-star Continuing Care Retirement Community. Exceeded sales goals for each quarter while building strong relationships with prospects and residents.

Consultancy focusing on my expertise with a wide variety of consumer segmentation tools. I am an expert at putting the consumer at the heart of everything and allowing strategy and plans to come from that. I help organizations talk to consumers in a way that strongly resonates with them.

My passion for senior care led me to learn more about the category. Based on in-market research and a passion for individuals living their best life in older years, I created marketing for senior living centers targeting specific consumer segments.- Responsible for creating branded communications that were shared throughout the Ridge Care system for the seventeen other communities to utilize.- Developed marketing strategy including data management, email marketing plans and critical Covid-era weekly updates.- Certified Dementia Practitioner

Created annual Marketing Communications Plans including objectives, strategies, tactics and metrics that directed the communications to 10 million members and prospects. - Responsible for consumer segmentation integration into the Enterprise. Guide the Enterprise in how to use target marketing to increase ROI for their specific audience.- Created custom segment descriptions for key NC targets not included in national study- Led sementation socialization throughout the national Blue Cross network. Partnered with other states to exchange learnings and best practices resulting in budget efficiencies and refined testing.- Change agent helping lead the shift to consumer-based psychographics throughout the enterprise, helping evolve the B-to-B mindset of an 85-year old company.- Cultivated robust relationships across a matrixed organization to foster alignment.

Developed effective strategies for major clients including Hershey chocolates, El Pollo Loco fast food restaurants and Goldfish crackers.*Conducted in-person interviews throughout the western US for Hershey chocolates to gather insights on purchase attitudes and habits around key holidays*Utilized expertise in fast food industry to lead a long-term, special project revitalizing communications for El Pollo Loco, increasing core sales.

Create and supervise the execution of marketing strategy to increase traffic to communities and build awareness of their Unique Selling Proposition. • Uncover market threats and opportunities, creating integrated plan solutions that drive both brand and business growth.* Develop marketing budget. Refine and approve media strategies and expenditures, monitoring results and metrics.

Led marketing department for multi-state weight loss clinic and national online program.- Wrote and supervised national and regional marketing strategy with heavy emphasis on televison and digital communications. - Grew highly successful partnership with Rite Aid to launch first Southern California mini-clinics, increasing Lindora market share significantly.- Wrote marketing plans and directed all marketing efforts for rapidly growing licensing division, improving sales and market penetration.- Grew strong corporate partnerships with Allergan, Safeway and other key industry players.

Created advertising strategy for entirely new retail segment of home decorating superstores. Managed groundbreaking market research, advertising creation and media strategy with a budget of $22M. * Created innovative core advertising strategies for general and Hispanic markets.* Successfully navigated retailer trough test, launch and rollout phases for new brand* Combined psychogrpahic and demographic information to create unique and relevant consumer insights

Responsible for broadcast advertising production and market research for this multi-state chain. Advertising campaigns contributed to eleven consecutive quarter’s growth in stagnant fast food industry. Stock up 76%.• Key member of strategic planning team, leading annual brand planning meetings for general and Hispanic markets.• Initiated highly successful Hispanic marketing plan, one of the first for a major fast food company• Commissioned and interpreted market research tracking studies quarterly for seven markets.• Created unique psychographic and demographic target customer insights• Managed $11 million advertising budget

Responsible for strategic planning and execution for $20 million Vons Supermarket account.• Redefined positioning and creative strategy resulting in an increase of 6.5 share points• Created new positioning for a major subsidiary. • Agency leader for strategic development team identifying new growth area of premium private label• Supervised creation of customer panels • Generated psychographic and demographic insights for several customer segments