Beverly Day Email & Phone Number

Venice, Florida, United States

Venice, Florida, United States

Key member of industry-leading sales and marketing team for this five-star Continuing Care Retirement Community. Exceeded sales goals for each quarter while building strong relationships with prospects and residents.

Venice, Florida, United States

Consultancy focusing on my expertise with a wide variety of consumer segmentation tools. I am an expert at putting the consumer at the heart of everything and allowing strategy and plans to come from that. I help organizations talk to consumers in a way that strongly resonates with them.

Chapel Hill, North Carolina, United States

My passion for senior care led me to learn more about the category. Based on in-market research and a passion for individuals living their best life in older years, I created marketing for senior living centers targeting specific consumer segments.- Responsible for creating branded communications that were shared throughout the Ridge Care system for the.

Raleigh-Durham, North Carolina Area

Created annual Marketing Communications Plans including objectives, strategies, tactics and metrics that directed the communications to 10 million members and prospects. - Responsible for consumer segmentation integration into the Enterprise. Guide the Enterprise in how to use target marketing to increase ROI for their specific audience.- Created custom.

Developed effective strategies for major clients including Hershey chocolates, El Pollo Loco fast food restaurants and Goldfish crackers.*Conducted in-person interviews throughout the western US for Hershey chocolates to gather insights on purchase attitudes and habits around key holidays*Utilized expertise in fast food industry to lead a long-term.

Raleigh, North Carolina

• Create and supervise the execution of marketing strategy to increase traffic to communities and build awareness of their Unique Selling Proposition.
• Uncover market threats and opportunities, creating integrated plan solutions that drive both brand and business growth.* Develop marketing budget. Refine and approve media strategies and expenditures, monitoring.

Costa Mesa, CA

Led marketing department for multi-state weight loss clinic and national online program.- Wrote and supervised national and regional marketing strategy with heavy emphasis on televison and digital communications. - Grew highly successful partnership with Rite Aid to launch first Southern California mini-clinics, increasing Lindora market share.

Created advertising strategy for entirely new retail segment of home decorating superstores. Managed groundbreaking market research, advertising creation and media strategy with a budget of $22M. * Created innovative core advertising strategies for general and Hispanic markets.* Successfully navigated retailer trough test, launch and rollout phases for new.

• Responsible for broadcast advertising production and market research for this multi-state chain. Advertising campaigns contributed to eleven consecutive quarter’s growth in stagnant fast food industry. Stock up 76%.
• Key member of strategic planning team, leading annual brand planning meetings for general and Hispanic markets.
• Initiated highly successful Hispanic marketing plan, one of the first for a major fast food company
• Commissioned and interpreted market research tracking studies quarterly for seven markets.
• Created unique psychographic and demographic target customer insights
• Managed $11 million advertising budget

• Responsible for strategic planning and execution for $20 million Vons Supermarket account.
• Redefined positioning and creative strategy resulting in an increase of 6.5 share points
• Created new positioning for a major subsidiary.
• Agency leader for strategic development team identifying new growth area of premium private label
• Supervised creation of customer panels
• Generated psychographic and demographic insights for several customer segments