Building the visibility and driving the fundraising of this 130-year-old organization dedicated to eliminating racism and empowering women.

I guided the launch of this firm, which specializes in Media Relations, Event Management, Stakeholder Outreach, and Social Media Strategy for mid-sized and large clients. Through storytelling and targeted message delivery, I guide brands to influence behaviors that positively impact reputation. I believe in fully immersing myself in the client's business, to develop messaging that resonates with today's diverse audiences.► Designed discussion guide and conducted focus groups to identify and understand Nike’s Jordan Brand woman consumer. Research resulted in identifying two key consumer segments, what they wanted from the Jordan Brand and how the brand could best add value to their lives. ► Coordinated grand opening event for The Muse Rooms’ newest location, in Burbank, CA. Structured philanthropic partnership with the Burbank Temporary Aid Center (Food Pantry), and conducted media outreach. – Secured attendance at grand opening of 50+ business and community leaders. First month memberships at new location were 20% higher than the original location’s first month the year prior.– Formulated The Muse Rooms’ ongoing social media visibility campaign, “The Musement” which seeks to inspire and fuel creativity to help people be the best they can be.► Directed media relations that increased attendance 15% over the year prior for Long Beach Ronald McDonald House’s A Few Good Men Gala, and captured the highest gross revenue in the event’s 3-year history.

I advanced to this role with this global public relations firm, which specializes in consumer, corporate and non-profit communications, to drive strategic communications, brand reputation, media promotion, influencer and consumer awareness, and community and philanthropic activities. I managed engagements valued at up to $3M. I led a 7-member team, contributed to new business development, and led special events. Clients included McDonald’s Operators’ Association of Southern CA, Ronald McDonald House Charities of Southern CA, Golden State Foods, Farmer John, Alvin Ailey Dance Theatre, Baskin-Robbins, Disneyland Parks, and Proctor & Gamble. Previously, I was Account Manager (1998 to 2006), Senior Account Executive (1996 to 1998), and Account Executive (1994 to 1996).► Provided strategic communications leadership for McDonald’s account in Southern California that delivered nearly 6 billion media impressions in 4 years.- Captured 250 million+ impressions by facilitating custom event promoting and encouraging food enthusiasts to look at McDonald’s ingredients from a different perspective.- Served as Executive Director of Ronald McDonald House Charities of SoCal Community Grants Board. - Increased consumer sentiment of “A Brand I Trust” for McDonald’s in Southern California by 8% in 1 year, by leading dialogue change around the restaurant’s food quality. ► Won series of industry awards for corporate social responsibility communications campaign for Golden State Foods.► Led development of Porter Novelli’s diversity and inclusion initiative, to engage African-American, Asian and Hispanic consumers throughout California.- Directed African-American and Asian-American media outreach campaign for Disneyland Parks, including hosting familiarization trips for key media outlets throughout California.- Orchestrated sponsorship and ticket sales campaigns for McDonald’s Gospelfest which resulted in the event’s first-ever sold out concert, raising more than $25K.

This role involved conceptualizing and implementing marketing, communications, and ticket sales campaigns in 100+ markets across the US, Canada, and Mexico.