Beverly Taylor Email & Phone Number

Global

Successfully created hypnosis company with staff (rare in the industry of hypnotherapy). Became known in the industry within only a few years, with international media exposure on radio and TV. Created own methodology and brand. Planned, created & managed growth of corporate website. Migrated services to creating digital marketing for small businesses. Created web architecture, site map and became web developer for multiple sites using WordPress. Created Internet Marketing business web architecture and programming of numerous squeeze pages, sales pages and email marketing with Infusionsoft, Constant Contact and AWeber. Planned and implemented multiple e-commerce stores. Documented all procedures. Created multiple videos using Video Builder, Explaindio, PowerPoint and EasyVSL.

Responsible for support and implementation of multiple large to small upgrades for a complex data warehouse (data sources from Oracle Apps 11i, Siebel 6 and POS), with 3 access methods utilizing Oracle Discoverer, Excel Pivot Tables and Digital Dashboard over MS Analysis Services cubes and Oracle databases. Managed and hired 3 developers and 3 contractors for data warehouse and web support, supporting corporate external website and intranet. Managed contractor time and billing. Created and implemented training and launch plans. Created standardized documentation, including user and support guides.

Responsible for all operations for a non-profit organization, including bookkeeping, sales, marketing, personnel management. Performed process improvement and workflow enhancements. Improved management reporting & communications to acclaim.

Responsible for Marketing Automation in CIS department, reporting to VP of Online Business Technology. Created Marketing Automation Roadmap for annual planning.Successfully managed development of a single signon and online profile collection for Remedy's B2B external web pages, to be used by prospects, customers, and partners. Brought together developers from 4 different departments (CIS, Marketing, Support and Engineering) with input and requirements for 7 applications to create one signon method and password for all visitors to Remedy's web site. An online profile created a standard collection method to support Interactive Permission Marketing. Project managed successful implementation of Marketing Activity Tracking and Campaign Management System to support Marketing ROI analysis. Managed requirements collection for Web personalization project and second phase of Activity Tracking project.

Project managed one Octane/e.piphany AP and three Vantive/Peoplesoft Sales (including marketing campaigns) and Support full lifecycle projects (business requirements, functional specifications, design, build, test, rollout), on time, on budget and on scope, reference accounts, staffed from two to ten people, following standard methodology. Two projects involved integrating Vantive Sales into an ongoing production Support environment and two projects included CTI, IVR, email, chat and legacy system integration. Created use case descriptions and managed user acceptance testing (UAT).Managed three scoping and software evaluation projects, three enhancement projects and assisted other projects, in the areas of data warehousing, CRM, and ebusiness. Created very positive communications and relationship with clients, including weekly status reports. Successfully managed changing priorities and requirements through multiple methods.Performed pre-sales activities and created comprehensive proposals for CRM and e-business clients. Created and provided user training. Created standard templates for CRM statement of work (SOW) documents. Created Project Management methodology plan and checklist. Was considered one of the best in the company in preparing documentation, which included context diagrams and logical data models, detailed MS Project docs.Career managed seven people with positive acknowledgement.

Analyzed current environment, business processes, and requirements for Alliance Partner contracts, sales and marketing systems to port from Remedy ARS to Lotus Notes, Vantive and other systems. Created IS Sales Support Strategy. Analyzed sales automation requirements and planned and implemented IS support for custom Lotus Notes sales forecasting system. Programmed Essbase forecast analysis prototype. Project managed analysis and proof of concept for web based sales training technology and content providers.Analyzed requirements and choice of Notes or Web technology for miscellaneous systems. Project managed videoconferencing system rollout creating user training and documentation.

Planned sales automation implementation for 300 users, an integrated solution of Dendrite, Lotus Notes, Intranet, and XcelleNet in conjunction with LifeScan's data warehouse. Created data warehouse ER diagrams and table mappings. Completed RFP, finalized vendor selection, and negotiated prices. Oversaw detailed requirements definition. Managed 2 employees and 3 contractors. Managed $2.2M budget. Educated company personnel in sales automation best practices and improved data access capabilities. Managed planning and implementation on-time of Hospital sales reporting system. Oversaw production of standard SDLC documentation. Created system architecture and entity relationship diagrams.

Managed information systems analysis for sales and marketing divisions. Analyzed need for a sales automation system, project managed vendor selection and full life-cycle implementation of system on budget for 60 users, with Opportunity Tracking, Contact Management, Marketing Encyclopedia, Forecasting, Quote and Order Generator. Documented requirements and created non-functional prototype for vendor. Trained three people for support and training of the sales automation system. Created technical support documentation. Created and maintained Macintosh purchasing guidelines. Studied industry best practices, especially through the Gartner Group and Sales Automation Association.Received Sales All Star Award, 110% Club from the Sales Department and top employee votes for company-wide Quality Improvement Outstanding Achievement Award. Created first CLI data warehouse application to bring sales data from transaction system into Oracle for sales and financial analysis. Analyzed and selected client, server and CASE software for data warehouse. Created Entity Relationship diagrams and programmed tables and data entry screens.

Provided IS and Macintosh consulting to small and large businesses. Consulting included database analysis and creation, systems analysis, software application training, and productivity enhancement recommendations.

Managed department change to Apple Integrated Systems Department's showcase and sales support for IS customers in the Large Business market, then department change back to IS&T (Information Systems and Technology). Served as Apple liaison to MacIS (industry organization of high level IS managers using the Macintosh). Managed presentation and demo support for VPs of CSPS and IS&T. Continued showcasing IS&T, promoting IS solutions sharing between IS&T and IS customers.

Promoted IS&T solutions and strategies to Apple and its customers. Developed department business plan. Additional duties in 1989 changed department to be CS&IT Evangelism, adding Customer Support strategy, demos and presentation support for Vice President of CS&IT (Customer Service & Information Technology). Successfully managed within $.8M budget.Managed training of 15 additional IS&T managers to present "IS&T at Apple", including overseeing presentation material creation, update and distribution. Hired, trained, and managed four employees and three temporary employees.

Responsible for planning and communicating Information Systems & Technology (IS&T) solutions and strategies as internal sales technical expert. Created and gave more than 200 presentations and demonstrations in Corporate Briefing Center(CBC), trade shows, and conferences. Second most requested presenter at CBC from entire company during 1 year. Wrote newsletter and magazine articles, internal and external to Apple. Evaluated purchase of IBM mainframe and DEC VAX minicomputer.One full day presentation directly resulted in $1 million sales within 6 months. Oversaw production of "IS&T at Apple" video: described by sales reps as "the best sales tool I ever had". Created standardized IS&T at Apple presentation. Trained 13 IS&T managers to present it, with high acclaim. Interviewed and published in MacWeek, Infoworld, and Computerworld.

Created Sales and Marketing System (SAMS) Data Communication Improvement Plan: analyzed and implemented solutions resulting in 35% drop in access problem calls. Wrote inTalk (terminal emulation software) scripts to automate and improve productivity of 1000 sales personnel. Evaluated and worked with developers to improve Macintosh software. Investigated, planned, and arranged for successful pilot trial of CompuServe network for user access to SAMS system. Learned IBM S/38 operation, query languages.Trained 400 Apple sales personnel in use of SAMS computer system and terminal emulation software. Initiated and set up MIS Sales & Marketing support structure.

Managed MIS function for International sales analysis reporting and forecasting. Managed and trained three people. Planned and programmed in five months an international forecast consolidation reporting database which increased flexibility and reduced consolidation time from two weeks to one week. Planned and programmed an international sales and inventory consolidation reporting system in eight months that reduced reporting time from five weeks to four days. Represented International Division in planning new distribution software system for Atari.

Bachelor Of Arts, Ethnic Arts, Dance Concentration

Education record

Education record

Ba, Ethnic Arts/World Cultures