Beverly Jackson Email and Phone Number
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Beverly is a seasoned marketing executive with over 20 years of global experience in building and managing high-performing teams, launching high-impact campaigns and products, and driving revenue and value for leading brands and organizations. She holds an MPA in Management and Policy from City University of New York-Baruch College and a BS in Marketing from Howard University.As the Vice President of Brand and Product Marketing at Zillow, Beverly leads the teams responsible for defining the core essence of Zillow's brand, bringing the products' stories to the market, and creating events and experiences that deliver on the brand promise. She leverages data and insights to analyze growth opportunities and competitors, and develops innovative digital strategies to drive brand loyalty and awareness via social media and digital content throughout the customer journey. She is also an award-winning creative marketer, board director, published author, industry thought leader, start-up advisor, crisis communication and brand reputation leader, and an internationally recognized speaker. She is passionate about using her skills and expertise to make a positive impact in the world, and serves as a board member of Beyond Type 1 and Goodwill Industries International.
Zillow
View- Website:
- zillow.com
- Employees:
- 1
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Vice President Of Brand And Product MarketingZillow Jan 2023 - PresentSeattle, Washington, UsAs Vice President of Brand and Product Marketing, Beverly leads the Zillow brand, product marketing managers, partner marketing, and events and experiential marketing teams. Together, these teams are responsible for defining the core essence of what Zillow means to its’ customers, partners, and employees, bringing the products’ stories to the market, and creating events and experiences that deliver on the brand promise.
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Member Board Of DirectorsBeyond Type 1 May 2023 - PresentSan Mateo, California, Us -
Member Board Of DirectorsGoodwill Industries International Jul 2021 - PresentRockville, Maryland, UsMember of Governance/ Nominating and Strategic Iniatitives Committees -
Member Of The Board Of AdvisorsBrandlens Feb 2021 - Present -
Vice President Global Brand And Consumer MarketingTwitter Jan 2021 - Oct 2022San Francisco, Ca, Us -
Vp Of Franchise Communication And SocialActivision Blizzard Jun 2020 - Dec 2020Santa Monica, California, UsNew Adventures -
Corporate Vp Of Social MarketingMgm Resorts International May 2015 - Jun 2020Las Vegas, Nevada, UsBeverly Jackson is the corporate VP, Social Marketing for MGM Resorts International, one of the world’s leading global entertainment & hospitality companies, operating a portfolio of 28 global resort destination resort and entertainment brands including Aria, Bellagio, MGM Grand, Park MGM and T-Mobile Arena. In this role, Beverly champions the company as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving production of compelling content. Beverly has a passion for mobile innovation and immersive content development while working for some of the world’s most iconic brands. In 2019, Be Digable named Beverly as one of their “Four Female Executives You Need to Be Following On Social Media.” Beverly was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was named one of the Content Marketer of the Year 2018 finalists by the Content Marketing Institute. Beverly has spoken at various conferences and expos around the world including the EQ Learning Lab “Women Empowering Women” at SXSW 2019, the Social Media Strategies Summit, and Brand Innovators Austin 2017. She is a member of Twitter Global Influence Board as well as the Skyword Customer Advisory Board, and served on the Advisory Board for the iMedia Brand Summit 2018. Beverly's work have been featured by several publications including Mashable, Girls Who Rock, AdAge, and Skyword. -
Vp, Social Media And Content StrategyMgm Resorts International Jun 2015 - Jan 2017Las Vegas, Nevada, Us
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Sr. Director/Head Of Social MarketingYahoo! 2013 - 2015Sunnyvale, Ca, UsBeverly is responsible for developing and executing social media strategies and engagement tactics at Yahoo. As a central member of the global marketing services team, she is responsible for helping grow the brand through social media, and establishing strategic relationships and seeding content through social networks. She has an expert level understanding of social media, community trends and technology with a keen understanding of the intersection of digital, social and traditional marketing. She leads a team of senior level managers generating more than 750 million impressions during the first six months of 2014. Her team has led the coordinated launch of Yahoo’s new digital magazines, products and the globally popular daily concert series on Yahoo Live and original video programs. The Social Marketing team has deployed global solutions for social listening, monitoring and standardized the metrics and reporting analytics for the company including organic, earned and paid media. -
Senior Director Of Marketing, Strategic Alliances And Social MediaThe Recording Academy 2008 - Jun 2013Santa Monica, California, UsDelivered record breaking social engagement for the 54th GRAMMY Awards and social engagement in a successful 2nd screen mobile experience. Planning, developing, and execution of integrated, traditional and digital/social/mobile marketing programs; responsible for expanding partner base, brand footprint and significant revenue growth for the GRAMMY Awards. Additionally, responsible for the development and execution of social & mobile marketing strategies for the 51st to 54th record breaking GRAMMY programming.• Provide leadership & marketing strategy in new business pitches including developing a solid understanding of the target account and providing recommendations on the pitch, creative and marketing integration. • Responsible for developing social media and content strategies that drive growth of the GRAMMY digital media programs such as live content streaming, video on demand, and fan experiences. The results include rating increases for the past 4 years; by providing strategic leadership and successfully leveraging and engaging fan communities and developing new communities to drive direct response to various partner brand campaigns and telecast tune-in. Responsibilities include managing vendors, budgets and processes as necessary to complete tasks; Monetize social and digital media assets with key company broadcast and brand stakeholders. • Directs social media strategies that exponentially grow the fan bases and community engagement on key social sites/platforms, while tracking programs to measure and deliver KPI/ROI. -
Director Of PartnershipsThe X Prize Foundation Aug 2007 - Jul 2008Culver City, Ca, UsThe X PRIZE Foundation is a 501(c)(3) non-profit educational organization using competitions to create innovative breakthroughs for the benefit of mankind.The mission of the X Prize Foundation is to bring about radical breakthroughs for the benefit of humanity. Innovative (technology-based) solutions for the world's biggest issues. (For more information - www.xprize.org) and join the revolution!!In this highly entrepreneurial environment I was responsible for managing global relationships with international partners. These tasks include identifying opportunities within brand verticals, valuing organizational assets and packaging as marketing programs for activation within the marketplace. An evangelistic approach to client relationships that stimulate customer demand for new ideas and product offerings. -
Director Of Sales MarketingOctagon Worldwide - Music & Entertainment Mar 2006 - Aug 2007Developed entertainment and sports-related sponsorships and promotional campaigns for national brands and properties. Responsible for initiation of client contact and account development. Worked in consultation with brands, and agencies to develop strategic advertising and promotional campaigns to meet brand objectives, budget requirements and exceed ROI/ROO.Established brand integration concepts by utilizing interactive tools such as SMS, blogs, video and social media strategies. Evaluated media buys across platforms in support of campaign analytics. Tracked and evaluated program metrics for overall effectiveness and ROI.
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Vp Product DevelopmentTribune Interactive 1999 - 2001Zurich, Canton Of Zürich, ChSenior staff member with P&L responsibility for revenue generation, new product development and marketing support for online social networking, editorial and classified advertising content. Results included creating a direct mail and email database of 500,000 members and revenue from online, print advertising and branded events in excess of $8 Million. Developed and implemented strategic marketing plans to grow traffic and build brand equity; Negotiated affiliate marketing relationships with various media organizations for content syndication.
Beverly Jackson Education Details
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Baruch CollegeManagement And Policy -
Howard UniversityMarketing
Frequently Asked Questions about Beverly Jackson
What company does Beverly Jackson work for?
Beverly Jackson works for Zillow
What is Beverly Jackson's role at the current company?
Beverly Jackson's current role is Marketing Executive, Board Director, Advocate, Advisor, Investor, Author, Speaker, Crisis Communications Expert.
What is Beverly Jackson's email address?
Beverly Jackson's email address is be****@****rts.com
What is Beverly Jackson's direct phone number?
Beverly Jackson's direct phone number is +170269*****
What schools did Beverly Jackson attend?
Beverly Jackson attended Baruch College, Howard University.
Who are Beverly Jackson's colleagues?
Beverly Jackson's colleagues are Sudipta Nayak, David Squires, Jim (Jili) H., Ziyi Wu, Fábio Almeida, Nabil Muallem, Henry Rondeau.
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