Beverly Mcdonald

Beverly Mcdonald Email and Phone Number

Exploring lots of new things in “retirement”
Beverly Mcdonald's Location
Smyrna, Georgia, United States, United States
Beverly Mcdonald's Contact Details

Beverly Mcdonald personal email

n/a

Beverly Mcdonald phone numbers

About Beverly Mcdonald

Experienced in product marketing and solutions management with a demonstrated history of working in the technology industry. Skilled in Product Marketing, Sales Enablement, Digital Strategy, Go-to-market Strategy, Branding and Messaging.

Beverly Mcdonald's Current Company Details

Exploring lots of new things in “retirement”
Beverly Mcdonald Work Experience Details
  • Pitney Bowes
    Global Ecommerce-Sales Enablement/Product Marketing
    Pitney Bowes Aug 2020 - Feb 2023
  • Accenture
    Solutions Management, Intelligent Cloud And Infrastructure
    Accenture May 2017 - Aug 2020
    Greater Atlanta Area
  • Manhattan Associates
    Senior Director Corporate Marketing
    Manhattan Associates Mar 2010 - May 2017
    Greater Atlanta Area
    Built organization to manage corporate marketing and communications:- Brand development - Public Relations- Industry Analysts Relations- Internal Communications- Website and Content Management- Global Corporate Events- Executive Communications
  • Infor
    Vp Corporate Marketing & Communications
    Infor Sep 2004 - Jan 2009
    Responsible for global communications including the development of communication programs for 20+ acquisitions in 3 years.Built and led the corporate marketing and communications program and team including U.S, Asia Pacific and Europe.• Developed corporate positioning, branding, key messaging and programs to help vault Infor into recognition as the third largest enterprise software provider globally.• Built experienced internal team and spearheaded selection of agencies in all major markets• Initiated and managed global communications policies• Oversaw the on-going selection and training of 100+ key spokespersons globally to maximize coverage of Infor• Developed KPIs and demonstrated improved performance quarterlyDeveloped the strategy and managed the execution of Mergers & Acquisitions Communications•Led the creation and delivery of internal and external communications for 20+ acquisitions in three years• Developed speeches, scripts, podcasts, videos, corporate intranets, web landing pages, and global events forinteraction with thousands of employees, customers, partners and media • Created and managed ongoing CEO communications to internal and external audiences• Managed marketing due diligence of acquisitions and integration of solutions into new organization• Managed development of ongoing brand strategy including: Brand rationalization, architecture/nomenclature, market segmentationVP Corporate Marketing:Managed corporate marketing functions• Developed corporate marketing plan• Spearheaded creation of first global advertising program in U.S./Europe • Drove redesign of web site and integration of websites gained through acquisition• Transformed user conference strategy consolidating four conferences into one and improving attendance by 30%• Created programs to train sales teams on new messaging, products, campaigns• Created collateral and press programs for channel partners
  • Hill & Knowlton
    General Manager
    Hill & Knowlton 2000 - 2004
    Hill and Knowlton acquired SocketPR. Continued as General Manager of Atlanta and Austin offices.
  • Socket Public Relations
    Principal
    Socket Public Relations Mar 1990 - Aug 2000
    Greater Atlanta Area
    I was co-owner of Socket Public Relations with offices in Atlanta, Research Triangle Park and Austin. Provided messaging, branding, positioning for start-ups as well as large multi-national technology companies. Recognized as one of the top technology agencies and sold company to Hill and Knowlton in 2000.

Beverly Mcdonald Skills

Corporate Communications Strategy Enterprise Software Marketing Internal Communications Go To Market Strategy Marketing Strategy Public Relations Marketing Communications Analyst Relations Strategic Partnerships Product Management Integrated Marketing Email Marketing Product Marketing Messaging Social Media Marketing Social Media Product Launch Competitive Analysis B2b Marketing Thought Leadership Strategic Communications Business Strategy Seo Online Marketing Event Management Digital Marketing B2b Media Relations Advertising Corporate Marketing Company Acquisitions Website Development Seo Copywriting Speech Coaching Sharepoint Intranet Strategy Event Planning Event Marketing Market Planning Budget Management Content Development Web 2.0 Strategy Development Brand Development Web Content Content Strategy Digital Strategy Blogging

Frequently Asked Questions about Beverly Mcdonald

What is Beverly Mcdonald's role at the current company?

Beverly Mcdonald's current role is Exploring lots of new things in “retirement”.

What is Beverly Mcdonald's email address?

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What is Beverly Mcdonald's direct phone number?

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What skills is Beverly Mcdonald known for?

Beverly Mcdonald has skills like Corporate Communications, Strategy, Enterprise Software, Marketing, Internal Communications, Go To Market Strategy, Marketing Strategy, Public Relations, Marketing Communications, Analyst Relations, Strategic Partnerships, Product Management.

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