Beverly Norton Email & Phone Number

Toronto, On, Ca

Canada

Responsible for sales performance, building brand awareness of a new "Scouted by Sephora" brand, education, events, merchandising, recruiting and mentoring freelance, and building solid relationships with all Sephora stores across Canada. Accomplishments:• Surpassed preliminary sales forecasts, awarded endcap display in 8 stores, 3 month post launch• Secondary roll out of endcaps to 23 locations in 18 months• Conducted new store opening trainings across Canada with a Sephora love score of 100%• Maintained a consistent Sephora love-score for in-store sales support/education and online education of 97%• Achieved plan in 2019 and 2020 with annual increases over 40%• Improved brand ranking a minimum of 5 positions in every door 2020/2019• Recognized by FSC and leadership for creativity, keeping brand top of mind and increased sales of two focus products during the store closures by 50%• Executed remote events in all regions exceeding plan with minimal investment

Ontario, Canada

Responsible for retail sales performance, education, events, merchandising, freelance support and brand awareness for Sephora stores in the Greater Toronto Area. Accomplishments:• Increased annual retail sales performance 40% in 6 months – 2017/2016• Brand ranking improved a minimum of 5 positions in 29 Ontario doors – 2017/2016• Executed events under budget and exceeding sales targets• Increased retail sales performance 73% Q1-3 – 2018/2017• Conducted New Store Opening trainings across Canada with a Sephora Love score of 100%• Maintaining a consistent Sephora Love score for in-store education and support of +95%

Toronto, Canada Area

Recruiting, training, mentoring and managing partners while selling direct to clients in a fully self-developed and promoted Greater Toronto Area sales territory. Accomplishments:• Effectively built a GTA team surpassing recruiting and sales goals• Enhanced overall brand awareness through special events, social media and sales coverage• Sold the business in 2017 while ensuring team member loyalty to new owner

Richmond Hill, Ontario

Supported the Canadian business through marketing efforts including managing $3M of the annual $7M budget. Managed the institutional pages for the 3000 page annual catalogue and lead the team and drove continuous improvement initiatives for print production, launch and distribution. Created and executed the internal/external communications for the national M&A team. Successful negotiation and ownership of Canada's Safest Employers sponsorship and lead tactical execution for The PanAm Games 2015 sponsorship. Drove increased awareness and activity in all channels and services and provided direct support to the sales channel. Provided strategic and creative direction for national and regional trade shows and sponsorships. Managed all national charitable requests. Lead cross-functional team for creative and messaging for The Works, Canada's largest Industrial & Safety trade show and conference. Provided content for all channels including digital, web, print, video, SupplyLink magazine, and On-Hold Messaging.

Concord, Ontario

Built and Implemented annual marketing plan and budget. Nurtured relationships with vendors to ensure a 100% vendor-funded co-op marketing program. Developed collateral and campaigns for direct mail, trade shows, email broadcasts, sampling and web. Dedicated 20% of time to joint calls with sellers to determine key customer growth opportunities and lead development. Re-branded the company logo and creative to better reflect business objectives and market segment penetration.

Concord, Ontario

Managed over 300 accounts. Negotiated price and made product recommendations based on customer needs and industry trends. Prospected and developed new accounts in non-traditional market segments. Reviewed customer performance annually and adjusted territory accordingly based on the financial objectives of the business.

Downsview, Ontario

Lead the overall strategy for the marketing plan and budget. Created and managed all advertising and promo campaings, employee contests, internal communications, sales collateral, corporate events, telemarketing, direct mail, customer focus days, trade shows and web and digital content. Created an omni-channel lead generation program.Managed tele-sales team.

Downsview, Ontario

Managed the development, branding and launch of a new product line to the retail home improvement sector; package design and copy, store fixtures, merchandising, educational material, training, forecasts, customer service and account management. Lead strategies to target and effectively develop new business while maintaining existing retail relationships. Trained customers and team member on new product introductions and how-to techniques through focus days, educational seminar and trade shows.

Greater Toronto Area

Retail sales, demonstration and training support to Shiseido, Clinique, Lise Watier, Erno Laszlo, Parfums Balmain, Coca Cola, and Esso/Imperial Oil.