Beverly Reyes Email & Phone Number

Beverly Hills, California

Launched the first pro e-sports battle royale league featuring H1Z1, garnering 10 million views for the premiere launch on Facebook Live video streaming.

Culver City, Ca

Brought on to secure and lead the development and execution of joint marketing partnerships, promotions and events spanning online, mobile, console and connected TVs, including PlayStation, Xbox, Android, iOS, Roku and others to drive downloads, video streams and engagement.• Spearhead the strategic positioning, creative direction, and execution of multi-platform marketing and media campaigns and activations for Crackle original series “Dead Rising: Watchtower” and “The Art of More”.• Collaborate with business development, technical and operational departments to facilitate the launch and promotion of new CTV and mobile app releases and updates including AppleTV, Android, iOS, Xbox One, PlayStation 4, PlayStation Vita, and Chromecast.• Lead the development of account relationships to capitalize on and increase co-marketing opportunities — securing on average $2.5mm monthly media value in promotional placements.

Greater Los Angeles Area

Successfully launched boutique strategic guidance consulting firm aimed primarily at mobile gaming, online entertainment and technology sectors.• Acted as vendor partner providing strategic guidance for world-class consumer electronics company on hardware and software opportunities in the edu-tainment marketplace.

Los Angeles, Ca

Charged with elevating G4 and enticing discovery and ongoing viewership among a wider audience, developed multimedia campaigns for both established and emerging shows such as “X-Play” and “American Ninja Warrior” vaulting them into franchise blockbusters among the young male demographic — ultimately making the way for “American Ninja Warrior” to move to NBC prime time in 2012.• Led the creative development, execution, and trafficking of strategic marketing campaigns with both internal and external agencies combining online, email, mobile, social media, OOH, television, print, and radio tactics.• In less than one year, increased the engaged online fan base by 700% through the creation of an online voice for the "Ninja Warrior" franchise with the launch of savvy viral and social media initiatives.• To increase marketing exposure, initiated and grew agency and partnership relationships with the successful negotiation of contracts with Microsoft/Xbox Live, GetGlue, and others.• Directed the strategy for paid media and event production budget development, management and post-launch analysis for events such as "American Ninja Warrior", San Diego Comic-Con and E3.

Los Angeles, Ca

Hired to lead the execution of strategic marketing initiatives, sales operations projects, and analysis to support the growth and launch of new Fox networks — Fox Sports Net, Fuel TV, and Big Ten Network.• Using strategic analysis, developed and executed a business plan creating the opportunity for Fox-owned IGN.com to be utilized as a value-added resource by Cable & Satellite operators to leverage when upselling customers on broadband services.• Spearheaded the design and replacement of the company’s existing paper-based systems with a custom solution delivering automated reporting, end-to-end billing, and streamlined work flow for the Affiliate Sales and Marketing teams across all FCN brands — enabling the accurate tracking, timely billing, and capturing of more than $2B in revenue annually.

El Segundo, Ca

As Product Marketing Manager, launched the Western Region’s first competitive local telephone service and guided the implementation of acquisition and retention marketing strategies — leading to 10% market penetration.• Increased sales conversion rate to 30% and reduced acquisition costs by developing and testing multiple bundled subscription product offers and targeting high LTV prospects using optimized tactics and offers.• To ensure that all customer acquisition, upgrade, and retention goals were successfully met and exceeded, crafted strategic guidance documents and creative briefs for the development marketing efforts, including email, POP, print, direct mail, OOH and cross-channel spots.

Westlake Village, Ca

Brought on by boutique research firm as the primary analyst responsible for the analysis and report writing of qualitative and quantitative marketing and brand research for mobile telephone subscription services.• Utilizing Excel and SPSS, performed statistical analysis including regression, correlation, and factor analysis.

Los Angeles, Ca

As Project Director, supervised the execution of complex multinational and domestic quantitative research, tackling multi-cultural marketing issues across a variety of industries ranging from luxury goods and auto parts companies to niche-market banks, retail and consumer products.• Responsibilities included all aspects of project management including field service monitoring, client updates, questionnaire writing, tabulation specifications, analysis and report writing.

Masters In Business Administration (M.B.A.)

Bachelor Of Science In Business Administration (B.Sc.), Business (Marketing)

Activities and Societies: American Advertising Federation, American Marketing Association

Full Stack Programming

HTML, CSS, Javascript, JQuery, React