Beverly Malone, Mba Email & Phone Number

• Manage complex marketing and communications projects, facilitating discussions between C-suite level team members, and creating project plans that increase productivity and reach while hitting on-time targets and.
• Created an innovative, visual framework and roadmap to guide coalition change management that coordinated 30 separate cross-organizational initiatives with different capabilities and metrics while maintaining an 80%.
• Crafted metrics that turned teams into organizational leaders with outcomes that increased diversity and inclusion, promoted sustainability and considered the triple bottom line.

Minneapolis, MN, US

• Identify and remove roadblocks and risks to stakeholders including digital platform adoption, utilization, and HIPAA/GDPR compliance including One Trust and Salesforce Marketing Cloud (SFMC) in engagements in high.
• Negotiate and facilitate difficult discussions between C-suite level and cross-functional team members to prioritize investments and illustrate the Return on Insights (ROI) of digital transformation initiatives.
• Harmonize external communications intake across 24 teams and multiple platforms, identify appropriate KPIs and create a financial model to illustrate promotional versus nonpromotional campaigns.
• Right-size consultant engagements, resulting in a 25% decrease in total vendor spend for the Eloqua to SFMC migration.
• Establish use cases and customer experience metrics for marketing automation, consents and preferences.
• Manage agile sprints to prioritize and deploy campaigns, optimize intake processes, educate cross-functional teams, align the SFMC roadmap with the SF.com roadmap and drive a decrease in speed to market from 23 to 14.

College Park, MD, US

• Executive team member and lead of team of 12 for all strategic marketing and communications for a $20 million parking and transportation business including but not limited to; brand management crisis media relations.
• Co-managed the $22 million annual budget, building competencies and re-engineering initiatives resulting in data-driven decision making to support P&L.
• Senior staff person responsible for all IT/Marketing cross-functional project management including apps, knowledge bases, license plate recognition apps and operations portals increasing cross-functional collaboration.
• Envisioned and implemented operations planning projects at multiple sites across business units and customer segments resulting in a 40% increase in customer interactions and a 12 % reduction in cost.
• Worked with the Executive Director to negotiate the project partnership agreements with real estate developers increasing shuttle income.
• Designed and implemented a strategic plan process to engage all 500 employees, 50,000 campus stakeholders, and impacted communities, including data collection, analysis, and program improvement recommendations.

Mba, Operations And Global Supply Chain

Ba, Spanish