Beverly Tye Email and Phone Number
Accomplished Marketing and Creative Services Manager with a proven track record of success in campaign management, branding, project management, vendor management, strategic partnerships, and delivering exceptional client services. Extensive experience collaborating and building strong workflows, excelling in navigating dynamic business environments and leading teams to drive creative excellence.Creative Services Manager | Marketing & Creative ProjectsBevTye@gmail.comExpertise spans a wide range of areas, including customer service, promotion strategies, quality assurance, and strategic planning. Brings a passion for cultivating team growth and delivering impactful visual solutions to elevate brand presence. Whether it's leading innovative marketing projects, ensuring brand consistency, or executing refined event management strategies, possess the ability to deliver results that exceed expectations.CORE COMPETENCIES: • Project Management• Creative Strategies • Integrated Marketing Campaigns• Communication • Timeline Management• Brand Consistency • Resource Allocation• Technical Savvy• Client Relationships• Team Leadership• Cross-functional Collaboration • Vendor & Agency ManagementCAREER HIGHLIGHTS: • Launched an e-commerce site with personalized materials templates using customer data to automate, leading to time and cost savings exceeding $200K.• Influenced win of a 1.2B state public sector contract by providing competitive RFP pricing for communication materials and mailings.• Elevated various print and digital cross-channel creative projects, optimized marketing campaigns, and expanded brand presence by 25%.• Directed the introduction and transition of an email marketing system, supporting digital initiatives and conducting insightful analyses.• Developed 15 full-blown plans for conferences annually, optimizing efficiency with Airtable for tracking 150 events.• Oversaw contracts for standard and custom member engagement materials and executed contractual and fee-for-service client materials for a portfolio of 1K+ commercial Employee Assistance Program (EAP) and integrated behavioral health (BH) clients.• Customized materials, pricing, and billing to exceed client expectations, fostering satisfaction and long-term collaboration.• Oversaw the design, production, and installation of signage at 15+ nationwide company locations, including wall graphics, door logos, banners, canvas art, and building signs. Please contact me at BevTye@gmail.com with any Marketing or Creative Services Manager opportunities.
Crossroads Trading
View- Website:
- crossroadstrading.com
- Employees:
- 468
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Senior Operations ManagerCrossroads TradingSan Rafael, Ca, Us
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Marketing Project Management, SeniorBlue Sheild Of California Through It Avalon Jul 2024 - Present• Optimized Member Communication Accuracy: Led processes to ensure precise and compliant member termination and reinstatement letters for Pharmacy Reimagined, while refining data files and managing iterative improvements.• Enhanced Accessibility and Inclusion: Managed alternate communication formats, including Braille and Audio CD, to align with BSC's commitment to accessibility and inclusion.• Strengthened Brand Consistency through Collaboration: Partnered with team members to develop comprehensive letter formatting standards and refine presentations and policy documents, ensuring alignment with BSC's brand standards for leadership reviews.• Streamlined Governance Processes: Improved communication workflows by organizing training resources, documenting project learnings, and creating tools such as defect logs, enhancing project efficiency and onboarding processes.• Ensured compliance and audit readiness by managing the accurate upload of final project files to CANTO and maintaining proper documentation for all member communications.
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Director, Creative Services & EventsMagellan Health, Inc. Nov 2010 - Nov 2023Frisco, Texas, UsEnsured accurate and inclusive asset development, stakeholder alignment, and campaign management by streamlining creative processes. With the help of strategic hiring, training, and efficient administration, Created and oversaw a vibrant design team that produced excellent work and successfully completed projects in a fast-paced environment. I worked on a localized scale, requiring translations in 15 different languages for the states to comply with linguistic criteria and guaranteeing the efficacy of the global campaign by translating all member materials from English into Spanish. Oversaw intricate capacity planning, forecasting, and budget management. This included cost estimation, cross-charge supervision, and agency/FTE output tracking.Achievements: • Spearheaded visual branding of corporate PowerPoint template library, halving design, and content turnaround time.• Revamped e-commerce platform for personalized client materials, enhancing automation.• Enhanced engagement and retention rates through targeted member and marketing communications.• Slashed costs by 25% through strategic evaluation, operational streamlining, and efficient event material development.• Launched a 2M brand awareness campaign showcasing large-scale marketing operations and coordination of cross-functional teams managing over 150 newly branded materials.• Contributed to a 25% increase in engagement and revenue growth through award-winning content.• Developed tailored integrated marketing strategies for Magellan Health, impacting numerous clients and health plans.• Managed agency operations, overseeing scope of work, purchase orders, briefings, feedback, and invoicing in compliance with policies.• Advocated for regional event needs, optimizing resource allocation and event success.• Implemented Workzone project management system to enhance collaboration and project tracking.• Directed production of digital assets for various teams, ensuring impactful visual content. -
Materials Operations ManagerMagellan Health, Inc. Nov 2004 - Nov 2010Frisco, Texas, UsResponsible for the planning, design, print production, mailing, and fulfillment of internal and external communications materials and systems and tools to support production and distribution. Support full-service marketing, communications, and cross-functional teams in developing corporate materials, branding, and assets. Achievements:• Ensured client member communications met all contractual requirements leading to client satisfaction.• Implemented cost-saving measures of up to $75K annually by introducing preprinted, on-demand shell brochures. • Exceeded budget reduction goals by over 30% by optimizing promotional strategies and reduction of asset inventory. • Launched a custom-branded employee assistance campaign for the State of California, USPS, and other high-profile customers. • Managed an award-winning video production project for a key client. • Introduced new program process documentation to standardize marketing and communications processes.• Promoted to Director with added responsibility for events and tradeshow planning and materials.
Beverly Tye Education Details
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University Of California, Santa CruzPsychology
Frequently Asked Questions about Beverly Tye
What company does Beverly Tye work for?
Beverly Tye works for Crossroads Trading
What is Beverly Tye's role at the current company?
Beverly Tye's current role is Senior Operations Manager.
What schools did Beverly Tye attend?
Beverly Tye attended University Of California, Santa Cruz.
Who are Beverly Tye's colleagues?
Beverly Tye's colleagues are Kisha Coleman-Daniels, Shannon Allison (Ritchie), Jackson Hatwan, Julia Barbosa, Saad Hamid, Vanessa Zamudio, Rivers Harris.
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