Oversee vision, execution and measurement of all US Canada Regional marketing activities in support of the Life Sciences-Core Imaging portfolio of radiopharmaceutical products. 

 Lead a team of regional marketers to effectively deliver portfolio brand strategies that maximize product positioning and market opportunities to achieve overall business objectives. 

Develop programs to gather regional evidence of customer insights and clinical evidence to help drive launch plans for new product/portfolio strategies and lifecycle management. 

Spearhead brand awareness activities for the product portfolio, including trade shows, customer events, advertising and promotional campaigns. 

Establish and build strong partnership with the Global Marketing Organization to ensure strategic alignment, as well as the Commercial Organization to ensure sales force effectiveness.

Global Marketing and Business Consulting practice, specializing in strategic marketing planning, business coaching and training development. Proven strengths in delivering cost-effective business results through creative problem solving and innovative management consulting.

Led the execution of Multi-Channel Marketing initiatives targeted towards managed care, physicians and pharmacists. Managed annual budgets and vendor relations for development of marketing communication resources.

Oversaw the strategic commercial planning of new products across a broad range of therapeutics. Established and cultivated relationships with KOLs to gain market insights, inform strategies and commercial viability.

Responsible for the full range of design, development and training delivery activities relative to Global Marketing, Branding and Basic Market Research Techniques and AnalysisProvided strategic Provided coaching and marketing support to global marketing professionals to improve business plans.

Proposed and implemented strategic marketing tactics for a broad range of Merck products. Led the creation of promotional materials and global campaigns (i.e. sales aids and websites).Directed the global launch of Merck's respiratory product line extension.

Successfully managed 5 key Hospital Accounts in Brooklyn, NY worth over $3 million in sales.Received Top Performance Rating, Vice President’s Club Award and Business Driver Awards for effective sales penetration and formulary wins resulting in consistent increased sales volume.

Developed polices and procedures governing program operations for citywide Healthcare facilities.Managed, trained and evaluated the performance of over 50 professionals and administrative staff.

Determined the creditworthiness of municipalities and established credit ratings.Interfaced with bond issuers and institutional investors to ascertain purpose and structure of debt.