Bev Taylor Email & Phone Number

Cardiff, Wales, United Kingdom

Bath, England, United Kingdom

Specialising in strategy, marketing and communications, and revenue generation• Commissioned by European Tourism Commission to develop industry-leading sustainable tourism marketing guidelines• For Government of Jamaica, analysed cultural tourism and heritage offer to identify opportunities to grow visitors and revenue sustainably• Headed marketing for Telegraph Ski and Snowboard Festival, increasing revenue by +8% in a challenging market• Led multi-channel communications in the Royal College of Occupational Therapists Right to Rehabilitation campaign, generating over 100 pieces of coverage across broadcast, press and digital

Haywards Heath

Member of the Executive team reporting to the Director of Wakehurst - Leading marketing and communications for Wakehurst, Kew's wild botanic garden in Sussex - Introduced new targeted marketing strategy with focus on core segments and digital channels, increasing day visits to Wakehurst by +13% and ticketed event visits by +47% - Led brand review and refresh for Wakehurst, creating new brand guidelines and toolkit, strengthening expression of Royal Botanic Gardens Kew's scientific mission and cause - Planned and promoted multiple events including Kew Science Festival and Wakehurst’s winter lantern trail, attracting new audiences and increasing sales to winter event by +35% - Transformed communications strategy and approach, centring on pertinent information to key stakeholders, producing positive changes in sentiment and support - Commissioned and oversaw research initiatives from ongoing visitor analysis to event-specific, increasing organisation insight and translating into action to drive revenue and customer satisfaction

Bristol, United Kingdom

Maternity cover, member of the Senior Management team, reporting to General Manager, Stonehenge - Led b2c and b2b marketing, digital, communications and education for Stonehenge, English Heritage's most-visited site - Transformed national and international marketing, introducing new creative route and media strategy, resulting in visitor income exceeding budget by +4% - Created and managed integrated marketing campaigns, driving an increase of day visits of +8% - Launched and promoted events and exhibitions including Soldiers at Stonehenge, garnering widespread coverage including ITV News at Ten - Led communications, PR and social for high-profile Stonehenge stories including A30 road tunnel proposal, solstice open access and 30th anniversary of 'The Battle of the Beanfield', creating consistent messaging and coherent coverage - Led national travel trade team in promoting the English Heritage portfolio of 400+ sites to UK and overseas travel trade -Developed b2b acquisition and retention strategies, determining key markets, target operators and customer motivations, increasing travel trade sales and leads

Bangkok, Thailand

Member of the Senior Management Team, reporting to the General Manager - Headed brand, marketing and communications for 40+ luxury hotel spas in 4* and 5* hotels worldwide - Launched new spas, brands and product offers in multiple locations remotely, streamlining processes and ensuring delivery on time and within budget - Research the market, analysed competitors and shaped brand position & differentiation for bespoke spa and wellness brands, creating bold visual and tonal identities and communicating experiences through brand style - Developed and launched sales promotions, new products and packages, growing offpeak sales and maximising upsell

Hanoi, Vietnam

Director of Marketing, Product and International Business Development departments, reporting to the Managing Director - Formulated digital marketing strategy including content marketing, website development and social for key US, Asian and European markets, growing sales by +55% - Oversaw rebrand and repositioning to suit new markets, changing audiences and revamped offering, exceeding b2b and b2c acquisition and retention targets - Represented Buffalo Tours and acted as company spokesperson in liaison with governmental & local authority bodies, NGOs, media and funding partners, raising profile of company - Pioneered a new product development strategy focusing on key propositions for core markets, uplifting sales by +57% - Set up new International Business Development department, setting strategy, objectives, targets and market priorities, acquiring over USD50k of new business in first 6 months

London, United Kingdom

Project Manager for the development and launch of new Branson Centre of Entrepreneurship in Jamaica, reporting to Director of Strategy and Investments - Designed and managed implementation and project plans, co-ordinating project team across 3 territories and achieving consistent approach and messaging - Planned and oversaw Entrepreneurs' Recruitment Day, motivating disparate team and facilitating inspiring experience for prospective students

Head of Marketing for the North Sea, reporting to the General Manager UK - Led multi-media integrated national advertising campaigns, using £3m+ budget across multiple media and co-ordinating internal teams and external creative, marketing and PR agencies - Headed UK team in the development of new pan-European website and digital marketing strategy for 8 markets - Instigated comprehensive CRM approach with targeted communications and offers according to purchase cycle, increasing order value by +21% - Introduced new channels and techniques including affiliate marketing, social media and marketing attribution to reach demanding booking targets to support £375m investment in new ships - Managed UK PR, promotion and launch of new ferry attaining over 100 pieces of coverage including bbc.co.uk/news, Sky News, ITV News and Radio 5 Live