Ben Watson

Ben Watson Email and Phone Number

9Bar Commerce Co-Founder. An independent Commerce Consultancy. @ 9Bar Commerce
Ben Watson's Location
New York, New York, United States, United States
Ben Watson's Contact Details
About Ben Watson

Consumer insight & marketing solutions expert with 20+ years international experience in behavior research, strategy development, and campaign planning and execution.  Lead clients into new areas of brand and e-comm marketing, manage teams around shared goals, and refine go-to-market strategy to help organizations open up pathways for revenue growth and product development.

Ben Watson's Current Company Details
9Bar Commerce

9Bar Commerce

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9Bar Commerce Co-Founder. An independent Commerce Consultancy.
Ben Watson Work Experience Details
  • 9Bar Commerce
    Co-Founder
    9Bar Commerce Mar 2024 - Present
    9Bar is an independent Commerce Consultancy. We bring big Brand experience to build the next generation of big Brands.We bend Marketplace algorithms by leveraging Brand strength through the funnel.We use technology, data & organizational insights to create Commerce & Mentorship solutions.We are able to apply our decades of Big Business commerce experience to identify and then bridge growth gaps for your Business.
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  • Mindshare
    Executive Director, Commerce Team
    Mindshare Mar 2024 - Jul 2024
    London, England, Gb
    Unilever Commerce Pitch ConsultantRestructured the UL Commerce team to address current Unilever business needsCreated end to end planning framework to enable the utilisation of Commerce data within Omni planning
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  • Zenith
    Svp Commerce, Agency Lead
    Zenith Oct 2023 - Mar 2024
    London, London, Gb
    Restructured the Coty Commerce team and established a best in class Commerce strategyLed the Coty business through YOY revenue and +120% efficiency increases for Oct PD & T5Partnership with Omni Strategy & Investment teams aimed at creating a connected frameworkDeveloped the conditions and direction for focused Commerce teams to deepen our Practice
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  • L'Oréal
    Avp Luxe Amazon Media
    L'Oréal Nov 2021 - Aug 2023
    Paris, Fr
    Hired and mentored a new team, executive leadership and established holistic Amazon strategiesManaged a hands-on keyboard team through the launch of five LUXE businesses on Amazon including Lancôme and Ralph Lauren Fragrances (scaled YOY to $120MM in revenue).Executive partnership with brand teams and leadership on revenue projections, Amazon strategy and internal stakeholder education programs.Used AMC insight generation, 3rd party and organic data to create a sustainable holistic growth plan.
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  • Humann
    Senior Director Of Digital Strategy At Humann
    Humann May 2020 - Sep 2021
    Austin, Texas, Us
    Updated E-Comm marketing practices unlocking additional revenue. Partnered with internal and external teams to improve work practices.
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  • Kenshoo
    Wpp Global Agency Partner
    Kenshoo Mar 2017 - May 2020
    Grew revenue and built client relationships leading sales and on-going account management for the WPP/GroupM agency teams across the Kenshoo E-Comm, Social and Search products.
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  • Mindshare
    Global Digital Account Lead
    Mindshare Jan 2014 - Jan 2017
    London, England, Gb
    Mindshare WW - digital lead General Mills EUAU account and the Castrol global accountDigital strategy and team lead responsibilities across both accountsKey projects - General Mills digital learning agenda and digital strategy for the multi-million dollar global Castrol Titanium Trials content series
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  • Bounts Limited
    Digital Marketing Consultant
    Bounts Limited Jun 2013 - Jan 2017
    Working with Bounts founders to create the consumer and partners communications strategy. It was a tremendous opportunity to work on an early stage start-up within an emerging industry, Health & Fitness Rewards.
  • Mindshare New York
    Digital Director
    Mindshare New York Feb 2011 - May 2013
    London, England, Gb
    Digital lead and primary digital client contact for the Land Rover and CVS/pharmacy accountsDrove media innovation and thought leadership and responsibility translating this into actionable projectsManagement of staff under my direct responsibility as well as provide direction to and manage work and client interactions of internal specialist teams (SEO, Paid Search, Xaxis team & LR Tier 2 local media account team)Sold in complementary services and technologies which aided client marketing efforts and opened additional revenues for MindshareCreated and implemented innovative programs for the Land Rover client such as the Land Rover Evoque Sale on Gilt, Dynamic Ad program for Land Rover and Land Rover Apple iAd campaignRevolutionised the Land Rover Jaguar Digital Upfront by creating a data led strategy and incorporating Search, Audience Targeting and Tier 2 activities into the historically Endemic partner only programForged closer relationships with Land Rover clients by hosting them on three separate Silicon Valley Client Roadshow toursFor CVS/pharmacy created two innovative data led programs, one which established an Extracare Cookie Pool and Audience Retargeting Practice and the second creating a Search ROI StrategyExhibited team mentoring and client service skills on CVS/pharmacy via Gaming 101 sessions
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  • Mediacom
    Digital Director - Ccp Team
    Mediacom Jun 2010 - Jan 2011
    London, Gb
    Key client contact and digital lead on the Volkswagen and KFC account including some traditional media planning responsibilities on KFC Created and developed content in the form of a cricket commentary app which bridged the divide between TV commentary and online score update and banter during the Summer of Cricket and KFC’s sponsorship of T20 cricket. The App lived within multiple online environments including Facebook, Baggy Green and the Official ACB site
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  • Mediacom
    Digital Amd
    Mediacom Jan 2007 - May 2010
    London, Gb
    Digital lead and primary digital client contact for the ConAgra Foods businessManagement of the digital growth and education of a full hybrid team (first within GroupM in North America)Provided feedback and guidance on process for digital operations including finance, trafficking and campaign reportingSold in complementary services and technologies which aided client marketing efforts and also opened up additional revenues for Mediacom
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  • Mindshare
    Interational Director China North & West
    Mindshare May 2006 - Dec 2006
    London, England, Gb
    Digital lead for team and primary client contact for digital services for Motorola and Nestle clientsMentored and provided thought leadership for a partially bi-lingual team
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  • Mindshare
    Digital Business Manager
    Mindshare Feb 2005 - May 2006
    London, England, Gb
    Digital lead and primary digital client contact across two major accounts ING DIRECT and PAG (Volvo, Jaguar & Land Rover) as well as two smaller accounts Diageo and Double A paperDrove media innovation and thought leadership and being able to translate this into actionable marketing projectsWorked with the team on developing and evolving process for digital operations including finance, trafficking and campaign reporting
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  • Universal Mccann Sydney
    Digital Business Executive
    Universal Mccann Sydney Oct 2004 - Jan 2005
    New York, Ny, Us
    Client service and planning role on the Federal Defence account (Army, Navy, Airforce and Reserves). The role covered both online and offline media channels and included management of a group of six planner buyers
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  • Mediabrokers Uk
    Digital Ad-Operations Manager
    Mediabrokers Uk Oct 2003 - Aug 2004
    London, Gb
    Ad-operations and partnership management for both UK and US ad network campaigns
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  • Media Contacts (Mpg) London
    Digital Campaign Manager
    Media Contacts (Mpg) London Dec 2002 - Oct 2003
    New York, Ny, Us
    Management of day to day digital facets of the Orange account including client contact, planning, ad operations and liason with the off-line team
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  • Optimedia Sydney
    Planner/Buyer
    Optimedia Sydney Dec 2001 - Nov 2002
    Planner/Buyer responsibilities across traditional and digital channels on the Telstra account (at the time one of the top three spending clients in the country). Honed my offline buying and negotiation skills and caught the digital bug for the first time planning, managing and implementing 'Broadband' and 'Dial-up' sign-up acquisition campaigns.
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  • Zenith Media Australia
    Account Executive
    Zenith Media Australia Mar 1999 - Nov 2001
    My first professional job. A great culture, a great place to learn and many enduring friendships established.Planner/Buyer responsibilities on the Bristol Myers Squibb and NRMA accounts working across all traditional media channels with a focus on TV planning and buying

Ben Watson Skills

Digital Media Digital Strategy Integrated Marketing Digital Marketing Advertising Ppc Media Planning Strategy Media Strategy Content Strategy Interactive Marketing Mobile Marketing Marketing Seo Display Advertising Media Buying Mobile Advertising Ad Networks Comscore Search Advertising Web Analytics Sem Online Advertising Mobile Devices Facebook Ad Serving Search Engine Optimization

Frequently Asked Questions about Ben Watson

What company does Ben Watson work for?

Ben Watson works for 9bar Commerce

What is Ben Watson's role at the current company?

Ben Watson's current role is 9Bar Commerce Co-Founder. An independent Commerce Consultancy..

What is Ben Watson's email address?

Ben Watson's email address is be****@****hoo.com

What is Ben Watson's direct phone number?

Ben Watson's direct phone number is (877) 536*****

What skills is Ben Watson known for?

Ben Watson has skills like Digital Media, Digital Strategy, Integrated Marketing, Digital Marketing, Advertising, Ppc, Media Planning, Strategy, Media Strategy, Content Strategy, Interactive Marketing, Mobile Marketing.

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