Bex B. Email & Phone Number

Leeds, United Kingdom

My role at Golley Slater has developed over time (driven by business need) from managing organic growth across the two biggest accounts – Coke and P&G, to managing the wider New Business function, to carrying our interim CSD responsibilities in this current climate.

Manchester, United Kingdom

Leeds, United Kingdom

Leeds, United Kingdom

My role at Initials was to establish a Northern offering in the fine city of Leeds. Specialising in Shopper Marketing, Live Engagement, Promotional, Digital and Social, we grew the offering from nothing to three new clients; The William Jackson Group, Carlsberg UK and Nestle.

Leeds, United Kingdom

Managing the Coca-Cola and Arla Foods accounts, I am responsible for the Leeds office and the development of the account. Mainly shopper focused accounts, the work is varied including category redevelopment, retailer engagement, shopper strategy and execution. The role also includes identifying and pursuing new business for the agency.

Manchester, United Kingdom

Looking after branded retailtainment for Asda

Leeds, United Kingdom

Freelance role

Sydney, Australia

A start up agency, and one of the first dedicated Shopper Marketing agencies in Sydney, working with the owners I was responsible for the main account within the agency:DiageoLeading Diageo Australia’s first cross portfolio, cross retailer, shopper marketing campaign; Summer Drinks (Off Trade). Responsibilities included - lead agency contact, senior stakeholder contact, retailer contact, social media planning, strategic development, creative development (bespoke L&F for all… Show more A start up agency, and one of the first dedicated Shopper Marketing agencies in Sydney, working with the owners I was responsible for the main account within the agency:DiageoLeading Diageo Australia’s first cross portfolio, cross retailer, shopper marketing campaign; Summer Drinks (Off Trade). Responsibilities included - lead agency contact, senior stakeholder contact, retailer contact, social media planning, strategic development, creative development (bespoke L&F for all retailers), print and procurement liaison (including premiums for sales promotion), campaign implementation and budget and timings management.Digital and social media strategy development for cross portfolio brands within the On Trade.Creation of sales tools for the trade to sell portfolio premium, luxury brands within the On Trade. Show less

London, United Kingdom

Switching disciplines and joining the experiential team, I was responsible for both a team and several core clients: Peugeot• Launch of the Peugeot 508 in service stations across the UK. This activity included a mix of traditional experiential with digital and social media• Pitch and successful win to launch the new Peugeot 208 and become their lead experiential agencySAB Miller• Launch of Miller Genuine Draft into England and Wales. This activity was across 48… Show more Switching disciplines and joining the experiential team, I was responsible for both a team and several core clients: Peugeot• Launch of the Peugeot 508 in service stations across the UK. This activity included a mix of traditional experiential with digital and social media• Pitch and successful win to launch the new Peugeot 208 and become their lead experiential agencySAB Miller• Launch of Miller Genuine Draft into England and Wales. This activity was across 48 venues, over 2 weeks in 4 cities driving trial and launching the first social media tool that allows consumers to pre-check in to venuesPepsiCo• Experiential activity to drive sales of Quaker Oats So Simple • Working on the first ever Tropicana Door Drop campaign, delivering bottles to 250,000 households across the UK by 7am and supporting the x-agency team on the 2012 Sunshine activity, raising a sun in Trafalgar Square Cadbury• Management of Cadbury Easter Egg Trails to 288 National Trust properties. Working on this fully immersive experience, responsibilities including managing a cross agency team, print and production, digital, staffing and logistics• In store experiential activity for Easter, Halloween and Christmas. This included working with one of the main retailers to deliver activity to 80 storesBrand planning for Silverspoon, Ambrosia and a NPD for PepsiCo Show less

After moving to INITIALS with the Pernod Ricard UK account I was fortunate to work across a number of different campaigns including some of the following:BBC Children in Need• Managing through the creation of the 2010 theme including production of the fundraising packMalibu• Malibu experiential activity – managing 80+ nationwide events in outlets such as Student Unions, Yates’s, etc. This included risk assessment, talent sourcing, staff management, journey planning… Show more After moving to INITIALS with the Pernod Ricard UK account I was fortunate to work across a number of different campaigns including some of the following:BBC Children in Need• Managing through the creation of the 2010 theme including production of the fundraising packMalibu• Malibu experiential activity – managing 80+ nationwide events in outlets such as Student Unions, Yates’s, etc. This included risk assessment, talent sourcing, staff management, journey planning, premium sourcing, account sell in, POS kit production, etc• Malibu MISH MASH – creating the comms platform for Malibu 2009 / 10. This included work across social media (facebook, spotify, etc), outdoor advertising, and on trade activation• Malibu By U – on pack promotion for the Off Trade• Malibu Drinking Solutions – NPD development• Bespoke retailer POS kitsGlenmorangie• On Trade – Promotional campaign targeted at golf clubs, who by entering could be in with a chance of winning a night with Peter Alliss. Included talent sourcing, event planning, supplier management and POS production• Off Trade – On pack promotionMartell & Perrier Jouet• Bespoke serve solutions for premium, high-end outletsParamount• Negotiating 3rd Party partnerships for an on pack promotion Show less

My responsibilities included:CastrolAccount management of:• 2010 FIFA World Cup™ sponsorship activation. A European sales promotion, leveraging their ambassador (Cristiano Ronaldo) sponsorship, including in store POS and microsite• Managing Castrol Magnatec’s first (brand) promotional European toolkit, to support Castrol’s 2010 FIFA World Cup™ sponsorship• B2B post UEFA Euro 2008™ reward for key Castrol retail and dealership customers• Support in launching the first… Show more My responsibilities included:CastrolAccount management of:• 2010 FIFA World Cup™ sponsorship activation. A European sales promotion, leveraging their ambassador (Cristiano Ronaldo) sponsorship, including in store POS and microsite• Managing Castrol Magnatec’s first (brand) promotional European toolkit, to support Castrol’s 2010 FIFA World Cup™ sponsorship• B2B post UEFA Euro 2008™ reward for key Castrol retail and dealership customers• Support in launching the first pan-European promotion for Castrol’s inaugural football sponsorship of UEFA EURO 2008™. Focusing on sales promotion, it also included elements of digital, in-store POS toolkits (across 16 countries) and prize winner managementJameson Irish Whiskey• Jameson Live ’07 and ’08 - included an experiential music event within the On Trade with additional sales promotion support from POS kits (GFW), digital, PR, trade advertising and sampling• Jameson mix pack design for the Off Trade• Christmas campaigns in the Off Trade with online supportCarling• On Trade Summer toolkit with varying items for different segmented bars• Off Trade pack design and SLPMalibu• Malibu and Cranberry national advertising campaign – outdoor advertising including 6-sheet posters, in-bar screen media, London underground digital escalator panels and projections• Malibu summer holiday – online promotion with Tesco.com, included prize winner managementStoli• Experience vodka the authentic Russian way -‘perfect serve’ POS kit and online promotion to win tickets to Ibiza RocksPernod • Coupon and sampling promotion at 80’s open air concerts around the countryThe Royal Bank of Scotland• Internal magazine designnPower• Test series cricket sponsorship activation – sourcing branding and giveaways Show less

Ba (Hons), Adertising And Marketing

Bachelor'S Degree, Advertising And Marketing