Head Of Marketing Communications
CurrentThroughout my time working at Medic Mentor, I have been promoted from a Social media, Graphics and Marketing Executive to the Marketing Manager. Showing initiative, leadership and innovation skills, I have implemented forward thinking marketing plans and strategies to improve and future proof the company, maximising the customer experience and journey.- Executed segmented & personalised email marketing campaigns throughout key moments of customer journey and analysed marketing analytics & metrics- Create, develop and manage graphic, video and social design concepts for a variety of projects, including websites, magazines, brochures, and ads to improve customer interaction and sign up. - Build and managed all company websites via WordPress and produced new copy, web design and blog concepts, practicing basic SEO techniques to increase website traffic and Google rankings.- Collaborated with senior operations management to report progress, analyse data and develop marketing initiatives to improve customer experience and increase customer leads and customer interaction.- Led a team of 6 to create and roll out new digital marketing campaigns.