Self-owned strategic marketing consultancy providing consulting and advisory services to VCs and executives at SaaS organizations of all sizes during times of rapid change or growth. Clients’ industries include HCM, CRM, Customer Support, QMS, LMS, MarTech, and Telecommunication. Sample clients & projects:- Marketo (MAP) - Competitive intelligence sales enablement on Hubspot to arm the sales team with winning messaging. - Auth0 (SSO) - Pricing analysis and restructuring to increase revenue capture.- Pathgather (LMS) - Branding & messaging including website and collateral relaunch, which led to the companies acquisition. - LingoLive (Career Coaching Platform) - Messaging and website rebuild for a pivot from a language to a coaching product.- Nextiva (Business Communication Platform) - Messaging to support pivot from VOIP to Communication Platform.

Chief is a private network focused on connecting and supporting and elevating women leaders.

States Title is a top 10 US title and settlement provider leveraging machine intelligence to take the friction and frustration out of buying and refinancing residential real estate. Founding marketing team member. Responsibility for core marketing activities including brand, demand generation, product marketing, marketing communications & PR. Across the States Title family of companies: States Title, NATC and NATIC.

- Reported to COO, and was part of the Executive Team- Stood up and headed the initial marketing function, recruiting and managing a team of 5 - Implemented foundational marketing structure from branding to MarTech to sales enablement, driving increased product adoption and customer expansion.

Built a Product Marketing and Instructional Design team from the ground up, supporting a portfolio of 24 privacy and compliance SaaS B2B and B2C products. Jointly reported to VP Marketing & VP Product. • Acted as cross-functional liaison for the marketing team to identify and craft content for case studies, PR and Digital Marketing campaigns. • Sales enablement and customer lifecycle engagement via on and offline collateral, webinars, email campaigns leveraging Marketo, Zendesk and Confluence. • Go-to-market planning and execution for all product launches and major fixes, including mobile app positioning and promotion for Android and iOS.• Extensive ongoing research conducted including; competitive intelligence, market trend analysis, market sizing, and user needs surveys. Key Initiates Undertaken: • Overhaul and relaunch of current B2C browser extension with a global user base of over 7M+ using LEAN UX methodology to target key high-value customers instead of the loudest customer voices. Resulting in the highly profitable sale of the extension.• B2E Pricing analysis and optimization.• Aligned all products and messaging by defining customer needs and personas using the Jobs To Be Done (JTBD) methodology.

Drove product development and marketing initiatives for a suite of career-related B2C and B2B SaaS products. Grew bootstrapped company from 6 founding members to over 250 employees in 4 countries. Director, Product Marketing - New York, NY (September 2012-September 2014)Research and pivot into B2B product offering • Assessed current industry trends and consumer and employer needs to develop and evaluate B2B business ideas. • Developed product and marketing plans based upon business and consumer product, pricing and UI/UX needs analysis. • Partnered with the offshore development team to deliver beta product and executed integrated marketing campaigns across email, Text, SEM and social media platforms.Product Marketing Manager - San Francisco, CA (August 2010-August 2012)Directed global acquisition, engagement and retention across LiveCareer product suite. • Introduced new products to active subscribers by identifying key market segments and opportunities as well as managing/growing existing monetization programs to continue engagement and conversion activities. • Increased revenue by executing A/B testing programs by leveraging various marketing channels, messaging, customer segmentation and campaigns.Developed customer support process and communications to drive upsales and retention.Product Manager - San Francisco, CA (May 2004-August 2010)• Wore many hats as required: Product Manager, Designer & SEM Campaign management• Full ownership of Customer Service & E-commerce issues.• Affiliate & Partnership Management: Conceptualized, established and maintained affiliate program to create new revenue streams for existing product lines including the creation of custom programs with leading Human Capital Career sites such as Job.com, HotJobs.com, and Careerbuilder.com

• Ownership of all Sales Enablement. • Sales liaison for Monster.com cross-sell/upsell• Collaborated with CEO to develop bespoke sales & marketing plans and products for enterprise clients with a focus on the banking, entertainment, and Retail industry. • Tradeshow logistics of 20+ tradeshows.

Paralegal/USAJOBS Project Coordinator (February 2003-October 2004)• 50% Contracted to the U.S. Government Office of Personnel Management (OPM); assigned to a team tasked with, researching, developing, and managing USAJOBS.com.• 50% Paralegal for Monster.com; maintained and defended all trademarks and domains. Acted as 1st point of contact for the sales team to advise and assist in contract edits.Strategy & Research Project Coordinator - Feb 2001 - Feb 2003• Pre-acquisition market research analysis to identify potential acquisition recommendations for presentation to the executive team. Resulting in the acquisition of affinity market-focused companies: Flipdog, FastWeb, Military.com, HiringTools, and Making it Count.• Post-acquisition integration: Partnered with a cross-functional team to integrate acquired company into the Monster network and product suite.

International computer support and consultancy company. Ensured smooth running of PC Service Center, for international oil and petroleum company. Resolved and logged PC hardware and software calls. Supervised 3 analysts.