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Digital ad operations trailblazer. Cross-functional relationship champion. Insightful leader, specializing in revenue growth, building and managing high-performing SEM campaigns, Google Ads & Analytics, process improvement, customer experience, instructional design, and training. Proficiencies:▪Search Engine Marketing (SEM)▪Pay-Per-Click (PPC) Advertising▪Performance Management▪Paid Search, Google Ads▪Excel▪Customer Experience▪Troubleshooting and Problem Solving▪Data Analysis and Reporting▪Platform Testing▪Course and Reference Guide Development▪Training / Blended Learning▪Copywriting, Proofing, and EditingAnd an overall great person to work with.
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Director, Inbound MarketingTufin Dec 2023 - PresentBoston, Massachusetts, Us -
Director Of Inbound MarketingA-Lign Jan 2022 - Mar 2023Tampa, Florida, Us -
Paid Search & Social Media ManagerA-Lign Feb 2021 - Jan 2022Tampa, Florida, Us
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Paid Search Performance AnalystCox Media Group Feb 2018 - Feb 2021Atlanta, Georgia, Us▪ Drove new and existing client growth strategy using performance data, campaign analytics and competitive research for WSB, 97.1 The River, B98.5, and KISS 104.1 radio advertisers in the Atlanta market.▪ Improved fulfillment and performance management processes by building and strengthening interdepartmental partnership between the digital sales and the centralized fulfillment teams. ▪ Built and managed high-performing Google Ads campaigns for many of Atlanta’s most successful and high-profile B2B and B2C businesses. ▪ Created an onboarding process to ensure search campaigns are fulfilled on-time, and results met/exceeded sales consultant and client expectations. Identified and resolved gaps during the fulfillment process. Led post-mortem and implemented process improvements. ▪ Managed campaign performance, analyzed performance reports and communicated key insights to key clients / internal team members. Recommended campaign adjustments and/or strategy realignments to ensure customer growth, satisfaction, and retention. ▪ Trained employees on Google Ads fulfillment, performance, and best practices. ▪ Built and Managed Google Local Services ads. -
Project Manager - Sem, Sr. Mgr - Digital Ad Ops, Offshore OperationsYp, The Real Yellow Pages® Mar 2017 - Aug 2017Atlanta, Ga, UsLed outsourced operations in Bangalore, India, for the Search Ad Management team. Project manager for both online and offline initiatives. Aligned quantitative and qualitative deliverables between onshore and Tata Consultancy Service’s campaign management teams. Direct liaison to tactical project teams including Product, Engineering, Search Ad Management leadership, cross-functional customer experience support teams, offshore stakeholders, and third-party partners. -
Manager, Sem Instructional Design And TrainingYp, The Real Yellow Pages® Feb 2016 - Mar 2017Atlanta, Ga, UsSubject matter expert responsible for course development, and training YP’s onshore and offshore Search Ad Management teams. Created and distributed company-wide digital communications. Collaborated with Executive and Senior Leadership, Product Management, Project Managers, and Functional Team Managers to analyze trends, identify training initiatives, and define, map, and refine processes. Also, provided post-mortem feedback for completed projects. As YP’s sole SEM Trainer, I was adept at managing numerous synchronous projects related to our industry-leading local search advertising products and platforms. I performed all aspects of training, including (but not limited to): conducting needs analyses, collecting and developing course content, creating hands-on exercises, training scheduling and execution, creating and administering course assessments, troubleshooting / providing follow-up support, and delivering continuing education relevant to trained and supplementary topics.
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Sr Sem Analyst - Digital Operations, Emerging ProductsYp, The Real Yellow Pages® Oct 2013 - Feb 2016Atlanta, Ga, UsMy team and I worked with engineers and product development, presenting data and account management intelligence key to product improvement, go-to-market implementation, and market expansion.As one of the first members of this small and agile team, I was responsible for helping to build and roll-out the future of search products at YP.As a senior SEM analyst, I: • Tested the new lead generation and ad delivery platform; collaborated with engineering and product development which directly resulted in the implementation of platform and process improvements.• Personally built hundreds of search accounts and microsites.• Analyzed lead data across Google, Bing, and proprietary search engine platforms.• Created training manuals; trained incoming & existing employees on new products/platforms.• Conducted weekly meetings with GMs & Area Sales Managers; reviewed account performance data, trained sales teams on new product/processes, developed and implemented process improvements.• Monitored key performance indicators (KPI), optimized ad campaigns, and created custom reporting resulting in 100% of accounts exceeding projected lead and cost-per-lead targets.
Rebecca Robinson Skills
Rebecca Robinson Education Details
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Central Connecticut State UniversityElementary Education
Frequently Asked Questions about Rebecca Robinson
What company does Rebecca Robinson work for?
Rebecca Robinson works for Tufin
What is Rebecca Robinson's role at the current company?
Rebecca Robinson's current role is Paid Media Leader.
What is Rebecca Robinson's email address?
Rebecca Robinson's email address is rr4387@yp.com
What is Rebecca Robinson's direct phone number?
Rebecca Robinson's direct phone number is +142347*****
What schools did Rebecca Robinson attend?
Rebecca Robinson attended Central Connecticut State University.
What skills is Rebecca Robinson known for?
Rebecca Robinson has skills like Online Advertising, Social Media Marketing, Sem, Online Marketing, Lead Generation, Advertising, Digital Media, Salesforce.com, Account Management, Ppc, Google Adwords, Mobile Advertising.
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