Director Of Customer Thinking
CurrentI am a highly experienced marketing consultant with a strong knowledge of the Financial Services, Telecommunications and Technology sector. My strength is bringing deeply insightful customer analysis to enable a focus on growth. I deliver programmes that develop company-wide strategies for growth through Customer Centricity, Innovation, Market Entry, Customer Experience, Start-up, Sales and Marketing. The outcome is sustainable and profitable Growth.Bringing together customer and industry insight, data analysis and first hand client experience can identify the most attractive new customers and market segments. I initiate, develop and hone the most suitable mix of these key programmes through contextual insight, segmentation models, competitive analysis, primary research and Go To Market (GTM) sales and marketing strategies. My ideal clients are Enterprises looking to instil client centricity to grow existing revenues and/or win new customers through innovation.Specific skills include:Customer StrategyCustomer Insight Proposition DevelopmentInnovation and Market EntryCustomer SegmentationCustomer ManagementCustomer Experience CX and UXMarketing PlanningDigital MarketingPrivate Equity Customer Due Diligence (CDD)
