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Aliaksandr Paltaratski is listed as Head of Marketing 3Y+ | Certified PM/PO 9Y+ | Designer 20Y+ 👨🏻💻 UX, UI Expert | Product-Led Growth | Lean & Agile Mindset 🦄 MedTech, HealthTech, MarTech 😷 at Гемотест, based in Poznan Metropolitan Area, Poland, Poland. AeroLeads shows a matched LinkedIn profile for Aliaksandr Paltaratski.
Aliaksandr Paltaratski previously worked as Head of Marketing | Product Manager | Principal Product Designer at Гемотест and Head of Website Team | Product Manager | Principal Product Designer at Гемотест. Aliaksandr Paltaratski holds Digital Product Management, Product Management from Higher School Of Economics.
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20+ years of experience in product management, UX and UI, marketing, and team building.30+ projects in health, financial, marketing, and travel industries (Gemotest, AstraZeneca, BCS, Momondo, Aeroflot, Russian Railways, etc.) and 3 startups (one of them was successful).The full Product Manager track by ICAgile (ICP, ICP-APO, ICP-PDM), Digital Product Manager educational program by the Higher School of Economics.🖖 Right nowCurrently, I lead a product and marketing team of 60 talented people (web dev, product and brand design, PR, SMM, SEO, content, category management, digital and offline marketing, loyalty), define the strategy for a portfolio of online products ($16+ mln/year) and manage the marketing budget of a company with 1.900+ offices in 5 countries (Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, and Russian Federation).🚀 Principles and habitsMy Product Designer and Product Manager background has taught me how to analyze problems and validate hypotheses through metrics and experiments. In every position, I follow the data-informed principle: to make decisions based on data while considering the human factor and empathy.I adhere to the Lean principles: the release of a product (both in development and marketing) should occur as quickly as possible and with minimal cost.I have extensive experience in organizing discovery processes, managing delivery teams, and product marketing. So when developing and launching any product, I prefer to take full responsibility for the entire roadmap: from the initial user interviews to marketing activities to promote the product.I have experience in these areas of product management: UX, Experience, Content, Growth, Discovery, Technical, Service.
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Moscow, Russia
Gemotest is a medical company that performs 100+ mln medical tests per year in 5 countries (1.900+ offices, 7.000+ employees): from clinical blood tests to identifying genetic pathologies.Built and led a great marketing team (60+ employees, have experience in hiring and firing).Cut the annual marketing budget by 73% through analytics and negotiations with.
Moscow, Russia
Transformed order process in medical offices via QR: patient waiting time has been reduced by 40%.Implemented integrations with internal CDP and 1C ERP.Achieved an increase in the frequency of commits in the product by 54%.
Moscow, Russia
Redesigned and produced a new website:bounce rate has decreased 16.1% → 11.2% (GA), 69% → 42% (Similarweb);conversion to orders has increased 4.1% → 6.9%;GPSI score mobile/desktop 3/27 → 54/85.Successfully relaunched commercial landing pages using A/B tests:lead product income has increased by 11%;orders in on-demand key services have increased by 45%;time.
Moscow, Russia
One Million Likes is a cloud marketing service for automating Instagram account promotion.Сo-developed the successful startup (cloud marketing tool for Instagram growth):total income amounted to $1.2+ mln;reached 10.000+ PMAU (over 5 years - 140.000+ PU);took 30% of the market from competitors.Increased conversion to a paid subscription by 8% by.
Moscow, Russia
TopHotels is a rating of hotels based on reviews from tourists and travel agents. It is a leader in the Russian travel segment with an 8+ mln MAU.Designed the largest B2C and B2B projects in the travel field in Russia (TopHotels, TurPoisk, TourIndex, RuTraveller, CarsRent).Launched an internal CRM system for sales.
Bishkek, Kyrgyzstan
Mobile operator O! is the biggest mobile operator in Kyrgyzstan, the leader in coverage and capacity of 4G/3G/2G networks (99% of the population).Designed and launched a website for a new mobile operator in Kyrgyzstan (o.kg) and a personal account area for his customers.
Moscow, Russia
National Insurance Group is an insurance company, included among the top 50 insurers in Russia.Launched the corporate website of the National Insurance Group, a promotional website for the life Insurance direction, and a personal account for an insurance agent.
Moscow, Russia
Moscow, Russia
Russian daily newspaper. It is published in 44 cities of Russia, most of the former republics of the USSR, and distributed throughout the CIS, as well as in Western Europe, the USA, and Israel.Developed advertising newspaper modules.Automated classifieds using XML data, reducing weekly InDesign time from 6 hours to 20 minutes.
Mahilyow, Belarus
The Center of State Information Systems is a company that supports and creates all information systems in the Mogilev region with a high level of security.Redesigned and relaunched the website of the Mogilev Town Council.In 2005 and 2006, the newly redesigned site received 2 national Internet awards.
Mahilyow, Belarus
TV-2 is a local city television with its own entertainment programs, news, and advertising materials.Organized the filming and production of printing and video materials (news, commercials).
There is a practical course on creating and promoting a digital product (customer development, JTBD, competitive analysis, unit economics.
There is an introductory course in Python programming for specialists from non-technical fields from the joint team of Yandex and the.
There is a classical philological education: Russian, Belarusian, and Polish languages, linguistics, history of literature and culture.
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Aliaksandr Paltaratski works for Гемотест.
Aliaksandr Paltaratski is listed as Head of Marketing 3Y+ | Certified PM/PO 9Y+ | Designer 20Y+ 👨🏻💻 UX, UI Expert | Product-Led Growth | Lean & Agile Mindset 🦄 MedTech, HealthTech, MarTech 😷 at Гемотест.
Aliaksandr Paltaratski is based in Poznan Metropolitan Area, Poland, Poland while working with Гемотест.
Aliaksandr Paltaratski has worked for Гемотест, One Million Likes, Tophotels Group, Nur Telecom, and Национальная Страховая Группа.
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Aliaksandr Paltaratski holds Digital Product Management, Product Management from Higher School Of Economics.
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