20+ years of experience in product management, UX and UI, marketing, and team building.30+ projects in health, financial, marketing, and travel industries (Gemotest, AstraZeneca, BCS, Momondo, Aeroflot, Russian Railways, etc.) and 3 startups (one of them was successful).The full Product Manager track by ICAgile (ICP, ICP-APO, ICP-PDM), Digital Product Manager educational program by the Higher School of Economics.🖖 Right nowCurrently, I lead a product and marketing team of 60 talented people (web dev, product and brand design, PR, SMM, SEO, content, category management, digital and offline marketing, loyalty), define the strategy for a portfolio of online products ($16+ mln/year) and manage the marketing budget of a company with 1.900+ offices in 5 countries (Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, and Russian Federation).🚀 Principles and habitsMy Product Designer and Product Manager background has taught me how to analyze problems and validate hypotheses through metrics and experiments. In every position, I follow the data-informed principle: to make decisions based on data while considering the human factor and empathy.I adhere to the Lean principles: the release of a product (both in development and marketing) should occur as quickly as possible and with minimal cost.I have extensive experience in organizing discovery processes, managing delivery teams, and product marketing. So when developing and launching any product, I prefer to take full responsibility for the entire roadmap: from the initial user interviews to marketing activities to promote the product.I have experience in these areas of product management: UX, Experience, Content, Growth, Discovery, Technical, Service.