With over 16 years of senior executive experience in sales, marketing, FMCG, and real estate, I have consistently been passionate about driving operational excellence and profitable growth for mid to large-cap companies. Recognizing the transformative impact of technology on business, I transitioned into the software industry two years ago, motivated by the belief that the future lies in digital innovation.Currently, as the Director of Sales and Business Development at ISRA Holding, I oversee a diverse team responsible for the sales and business development of a portfolio that includes ten real estate projects valued at $2.6 billion. My role involves managing a 60-person team dedicated to maximizing investment potential and fostering growth across various sectors, including shopping centers, residential, commercial, and hotel projects. I collaborate with investors from 16 countries, leveraging my expertise to drive operational efficiencies and capitalize on emerging market opportunities.Previously, as the Managing Director of Ottoo, I led a team of engineers, analysts, designers, and growth marketers to deliver digital transformation initiatives and develop products from ideation through to market growth. Our efforts in domestic sectors to digitize products through innovation and value creation resulted in a remarkable 371x revenue growth and a team expansion of 288x through strategic recruitment and development initiatives.My core competencies include new business development, client engagement, brand strategies and positioning, market expansions, and the structuring of large deals, including mergers and acquisitions. In my earlier roles, I developed and managed 20 shopping malls worth over $310 million across 16 cities and 5 countries, earning multiple awards for the best regional shopping center projects. I apply my extensive experience in sales, business development, and marketing management, previously honed with leading global brands such as Procter & Gamble, Kraft Foods, and Nestle, to steer digital strategies that effectively address contemporary business challenges.My mission remains to leverage my expertise and network to help my company and its clients achieve their vision and goals in the digital era, firmly believing that software and technological innovation are the keystones of future business success.