✓ Targeted Communication and User Engagement: Developed content based on trending topics on Instagram and TikTok, achieving millions of views. By utilizing Meta ads, I increased app downloads by 20 times and boosted user retention rates by 10 times with new features decided in collaboration with Marketing.✓ Social Media and Community Management: Managed social media strategies across platforms such as Instagram, TikTok, LinkedIn, and Twitter. Collaborated with the well-known Babala TV… Show more ✓ Targeted Communication and User Engagement: Developed content based on trending topics on Instagram and TikTok, achieving millions of views. By utilizing Meta ads, I increased app downloads by 20 times and boosted user retention rates by 10 times with new features decided in collaboration with Marketing.✓ Social Media and Community Management: Managed social media strategies across platforms such as Instagram, TikTok, LinkedIn, and Twitter. Collaborated with the well-known Babala TV channel to execute effective projects for Meet The Music, enhancing brand visibility both globally and in Turkey.✓ Content Strategy and Influencer Collaborations: My efforts in content creation involved collaborating with influencers and musicians to produce effective and impactful content that resonated with the audience.✓ Performance Marketing: As Meet The Music is a dating application, I created different ads and content for female and male users. Additionally, I managed performance-based digital marketing campaigns, tracking KPIs and maximizing ROI to increase targeted traffic and user acquisition. Show less

✓ Agile Process Management: Managed the product development cycle using Agile methodologies, leading sprints and tracking bugs to ensure timely project delivery. Conducted end-user testing and gathered feedback for the Param and BirEvim projects, improving user satisfaction and product functionality by refining product offerings.✓ Strategic Product Roadmap: Collaborated with software and design teams to align business goals with market needs. Led backlog grooming sessions to prioritize… Show more ✓ Agile Process Management: Managed the product development cycle using Agile methodologies, leading sprints and tracking bugs to ensure timely project delivery. Conducted end-user testing and gathered feedback for the Param and BirEvim projects, improving user satisfaction and product functionality by refining product offerings.✓ Strategic Product Roadmap: Collaborated with software and design teams to align business goals with market needs. Led backlog grooming sessions to prioritize features based on business impact.✓ Market Research and Competitor Analysis: Conducted extensive market research and competitor analysis to inform product strategies and identify opportunities for innovation and differentiation. Used findings to optimize marketing efforts.✓ Social Media Management and Competitor Analysis: Performed global competitor analysis for the Story Maxx and Giveaway Brain mobile applications and worked closely with the design team. Managed both English and Turkish social media accounts.✓ App Store Optimization (ASO) Successes: Achieved top 10 rankings in relevant categories in the UK, Spain, and Turkey for mobile applications through App Store Optimization (ASO) efforts.✓ Requirements and Testing Process Management: Acted as a bridge between developers and project partners, facilitating the creation of requirements, use cases, and test cases. Show less