Brian Farchione Email & Phone Number

San Francisco, Ca, Us

St. Louis, Mo, Us

• Consulting team lead for three national retail customers with $2.2B+ in annual category revenue• Routinely analyze weekly sales performance and provide sales strategy insights to customers• Develop pricing and promotional strategies that have led to a combined share gain worth +$47M• Manage product assortment, shelf space, and shelf flow for all suppliers at 600+ stores using store-level weekly sales data leading to an +4.5% uplift in category sales• Lead and develop a team of two customer-facing direct reports • Used statistical analysis to develop a store segmentation system to optimize product assortment based on localized shopper preferences• Designed and implemented beer singles sections in 200+ stores leading to an uplift of +28%

St. Louis, Mo, Us

• Category strategy and insights lead for Hard Seltzer and RTD Cocktails during industry-wide high-growth phase • Worked cross-functionally with executive teams to build retail execution playbooks with shopper insights, merchandising guidelines, assortment principles, and trade assets• Analyzed emerging sales and shopper insights to inform product innovation decisions including the largest brand launch of 2021 with $140M in sales that year• Translated internal marketing plans into customer-ready sales stories for 40+ innovation items used by 500+ sales account managers using sales data, shopper panel data, brand health data, and custom research• Developed facilitator scripts and insight-rich immersion exercises for new, state-of-the-art Customer Collaboration Center visited by leadership of top 20 US retailers• Built a predictive retail out-of-stock tracking model using shelf capacity data, daily sales data, and store delivery schedules; rolled out for #1 grocery chain, #2 convenience chain, and priority regional retailers• Developed process for retailer Total Alcohol macro space allocation in new and remodeled stores; rolled out for #1 national retailer and #2 national grocery chain• Category Strategy team voted #1 in CPG sector by retailers in 2020 Retail Advantage Survey

St. Louis, Mo, Us

• Launched ABI’s shopper-centric category strategy, IGNITE, focused on category management fundamentals• Built channel playbooks including guidelines for shelf flow, space, assortment, promotions, and displays• Developed customer presentation templates including opportunity discovery process and use of key data points• Trained 150+ field category managers on new strategy and adapted strategy to priority customers’ needs

St. Louis, Mo, Us

• Sold-in and delivered beer to grocery stores, convenience stores, bars, and restaurants at three different beer distributors • Learned sales analysis skills at a regional sales office and conducted a deep-dive market analysis• Capstone project assessed performance and made future recommendations for industry-first Organic beer brand

St. Louis, Mo, Us

London, England, Gb

• Designed and implemented Kanban inventory management system• Created Excel-based tools for managers to easily analyze productivity data• Conducted time study to align standard operation times with actual times• Targeted out-of-flow and slow-moving work-in-process inventory for completion and sale• Participated in Kaizen continuous improvement workshop for two departments

• Conducted market research and compiled database of prospective customers for sales team• Redeveloped company website with ecommerce integration• Established and maintained Amazon.com storefront for FSDC®-branded products• Visited manufacturing sites in China and Taiwan to discuss new product design and production