Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages to incite action. By executing advertising, marketing and public affairs campaigns driven by sound strategy, superior creative, informed by data, and impartial to medium, CRAFT wins campaigns, sways opinion, and advances reputations. CRAFT offers integrated digital campaigns focused on creating public engagement through branding campaigns, media relations, expert positioning, influencer communications, content marketing and social media campaigns that all work together to create an impact on awareness and the bottom line. CRAFT knows how to move the needle –whether it’s moving opinion, increasing sales, re-positioning a company or helping organizations build relationships with their communities through social media and traditional media outreach.

Political Marketing: Tactics, Tools & Techniques

Directed all political grassroots programs.

Managed Presidential campaign operations.