Bentley Hensel Email & Phone Number

Arlington, Va, Us

United States

Steered innovative product development, advancing digital accessibility in the public sector. Orchestrated the integration of artificial intelligence and developed numerous impactful open-source tools. Advocated for agile methodologies, nurtured a culture of sustained innovation, and contributed significantly to enhancing tech-enabled government service delivery.Highlights:Leveraged innovative data schemas and built creative pipelines for GovA11y to transform billions of time-series accessibility scan data rows into accessible, meaningful, actionable insightsWhile leading a VA.gov DevOps team, reduced the backlog by over 70% over the course of two sprintsInitiated the transition of VA.gov to a Git-ops-based Kubernetes application management system, streamlining deployment, bolstering system resilience, and dramatically enhancing the developer experienceLed GovA11y from conception to scale, eventually conducting over 7 billion A11y tests within 18 hoursSpearheaded the development of RapidATO, laying the roadmap for continuously tested SSPs and achievable ATOsBrought to life multiple in-house AI initiatives to scope government AI challenges and use cases

Arlington, Virginia, United States

Candidate for US House of Representatives VA08

Ashburn, Virginia, United States

Utilized strategic leadership to overhaul operations and usher in innovative product development within a rapidly expanding digital marketing agency. Led the integration of cutting-edge technology into daily operations and product offerings, creating impactful solutions for internal and client-facing needs. Advocated for Agile methodologies, fostered a culture of continuous innovation, and contributed significantly to enhancing a data-driven, tech-oriented business approach.Highlights:Increased email deliverability by 12x while increasing email deployments from 4 million to 45+ million messages a monthUshered in a company-wide advanced analytics solution; streamlining numerous ETL pipelines, providing real-time insights to stakeholders, and skyrocketing operational efficiency by 150% within three monthsDeveloped an extensive data ecosystem, drawing from behavioral patterns of over 75 million unique users to drive substantial improvements in client data performance and decision-making processesConceptualized and maintained a rigorous internal security product in close collaboration with federal agencies, ensuring top-tier protection for politically sensitive information and fortifying campaign security protocols

United States

Navigated a complex logistics landscape to drive significant growth in both scalability and revenue. Demonstratedmastery over supply chain management by successfully catering to diverse clients across North America, Asia, and Africa,delivering over a million orders. Orchestrated a transformative overhaul of the organization from a logistics model to anFDA-approved pharmaceutical manufacturing facility while maintaining steady cash flow, ensuring business continuity. Highlights:Helmed and managed extensive, multi-location product supply chains, successfully shipping millions of orders for multiple clients spanning both national and international markets.Led the full product lifecycle from inception to market launch for a diverse range of client-specific products. Highlight projects include a hospital-grade hand sanitizer, a high-traffic IoT-enabled dispenser, and a specialized disinfectant for classroom nylon carpets.Delivered significant growth for a bustling logistics & manufacturing startup, driving $2.7m in revenue while generating 30 full-time jobs within an accelerated 18-month timeframe.

United States

Founded and led a specialized consulting firm delivering strategic marketing, logistics, and merchandise solutions to high-profile political and business clients. Deployed innovative hardware and digital tools to address complex operational challenges, significantly amplifying client satisfaction and profitability while promoting a substantial environmental impact.Highlights:Drove the company to generate over $1.8m in first-year revenue with a substantial 11.5% marginManifested strong corporate social responsibility with the 'One Product | One Tree' initiative, resulting in over 75,000 trees planted.Facilitated the establishment of 42 full-time roles, nurturing an environment of high employee satisfaction and ensuring full employment upon the company's saleOrchestrated the design and launch of a customer-centric support solution, spiking client satisfaction by 70%Drove the development of an IoT solution, increasing order pick speed by 65% and slashing error rates by over 85%Oversaw cross-functional teams in areas as wide-ranging as digital marketing, warehouse operations, merchandise design & production, and industrial automationPrivileged with an exclusive tour of the expansive FedEx World Hub, gaining firsthand experience of their substantial logistics operation

Arlington, Va

Responsible for developing and maintaining an on-message and cohesive digital strategy for Concerned Veterans for America. This includes developing short and long-term digital plans, associated execution of said plans, as well as consistently looking for opportunities to grow the CVA brand.KEY ACHIEVEMENTS:Oversaw all digital outreach – to a diverse set of audiences - including authoring and managing all advertising on behalf of veterans affairs organizations. (501c3 &501c4)

Alexandria, Va

I directed a team in the execution of a digital marketing strategy to facilitate business development, and perform data analysis of both organic and paid social media campaigns as well as fundraising emails.KEY ACHIEVEMENTS:Played pivotal role in digital campaigns that earned Campaign Solutions numerous awards, including The Reed Award and multiple Pollies, including – Best Use of New Technology. Best Fundraising Campaign, Best Use of Search Engine Marketing, & Best Use of a Landing Page for Digital Fundraising.Spearheaded robust fundraising campaign for a client at Campaign Solutions, raising over $46 million dollars.Work has been featured on high-profile outlets such as the Colbert Report, CNN, MSNBC, FOX, and Buzzfeed• Created and implemented publicity strategies for several high-profile political organizations and politicians.• Took over $2 M in digital advertising from concept to completion.Oversaw development & execution of client social media strategy, supporting its overall marketing objectivesProduced robust digital experiences for client audiences in an array of existing/emerging platforms/channelsCreated & published targeted user content to client social media outlets, as well as client-specific mobile apps Organized and led highly targeted social media campaigns, including both organic and paid search marketingEnsured cohesive client brand identity & compelling digital footprint across distribution channel ecosystemPartnered internally & externally in shaping content creation & distribution, & critical customer engagementManaged large and diversely skilled team, guiding their workflow & performance in facilitating client projects Supported the securing and growth of organic and new business opportunities within the social media spaceEvolved processes and models to provide success metrics and engagement plans that measure content impact

Alexandria, La

I oversaw the entire campaign including media relations, polling, and creating marketing strategies for Pandora, Google YouTube, Facebook, TV, and radio. KEY ACHIEVEMENTS:• Raised over $500K for a local election• Brought a candidate from polling at 14% (against two other candidates) to winning the primary and runoff by implementing strategic micro-targeting techniques and building a voter database.

Great Lakes, Il & Groton, Ct

Completed Basic Training and BESS. Honorable Discharge in May 2014.

Alexandria, Louisiana, United States

I integrated digital management tools into a startup medical technology company that utilizes groundbreaking technology to reduce drug misadministration by packaging medications into dosage containers for healthcare facilities. I also provided support and guidance for strategic long- and short-term development.

Boston, Massachusetts, United States

I managed multiple projects concurrently in a high-stress, fast-paced environment, including curating content for official campaign website, Facebook, Twitter, YouTube, and Tumblr and coordinating campaign contests to increase online engagement and visibility.KEY ACHIEVEMENTS• One of the youngest staff members in the organization.• Began as an Intern and was promoted within 5 months to permanent staffer.• Served as Intern Coordinator for the digital department, managing 42 interns.

Alexandria, Louisiana Area

Rebuilt campaign organization, conducted and leaked opposition research, interacted with local media outlets, built entire ground game, and managed polling.

Louisiana, United States

Contacted voters to inform them about the upcoming election