Bruce J Flantzer Email & Phone Number

Atlanta, Ga, Us

Austin, Texas, Us

Responsible for All Veterinary Channel Sales Growth, new product placement, and distribution.

I'm currently consulting with manufacturers that want to enter the Pet and Vet industry as well as established companies such as Davis Mfg.

Responsible for Sales and Marketing of the SPR Treat and specialty pet products. Building a sales force, and grow the sales at a large mutliple, work on branding and marketing for the SPR Treat line of products and all of the new products that are planned to bring the line the diversity the customers are requesting.

Vaudreuil-Dorion, Québec, Ca

Working with small and large companies in defining the market strategies and growing Topline and Bottom-line. Preparing business plans and channel direction in all markets with Pet, Vet, Farm and Feed, FDM and more with all products. Have brokered acquisitions and always aware of numerous opportunities.Currently working with PE and VC groups in search of acquisitions as well as international consulting of market entry into North America, for European and South American manufacturers.

Senior sales and marketing executive with responsibility for managing sales, customer service, marketing, and social media teams in support of the veterinary, boarding, and pet markets. Organized and established the company’s entire pet division from scratch that included the development of all product pricing. ➤ Conceptualized, developed, and brought to market 18 new pet products to market in less than 12 months for uses in cages, crates, SUVs, kennels, terrariums, aquariums, and playpens.➤ In charge of all tradeshow, marketing, and sales budgets; leads all advanced advertising, marketing, and pricing efforts for all new product lines. ➤ Worked closely with a team of attorneys to obtain trademarks and utility patents on new products.➤ Created the SmartMat simulated grass/turf bed for dogs, cats, and reptiles in cages, crates, and kennels.➤ Established the SmartMat Relief for use in suburban living for dogs and cats. ➤ Defined and tested uses of synthetic grasses for dogs, cats, rabbits, chickens, and reptiles. ➤ Established a pricing structure with terms and conditions for all the target channels and markets.➤ Conducted research and developed strategic plans to identify marketing opportunities, direct marketing, and new project development.

Izegem, Flemish Region, Be

Recruited to direct and lead all day-to-day sales and marketing operations across North America. Recruited, hired, and trained a 20-person team and provided ongoing support to numerous brokers and manufacturing reps; held full budget and P/L responsibility. Accountable for staff salary administration, KPIs, performance appraisals, and monthly sales forecasting. ➤ Planned and executed business expansion strategies and successfully developed the account base from three accounts to 43 in less than 18 months.➤ Established and grew the U.S. sales, marketing, and customer service operations that resulted in a 160% increase in the company’s brand market share in North America.➤ Managed all major retail relationships that included Wal-Mart, PetSmart, Walgreens, Petco, PetValu, Peavey, TSC, Ace Hardware, Ahold, Amazon, Chewy, PSP, and pet/veterinary distribution channels.➤ Introduced and showcased products in all major mass retail pet chains, feed and farm chains, FDM, and e-commerce accounts.➤ Maintained a consistent 99% stock fill rate as a result of accurate forecasts and working closely with production teams in the U.S. and in Europe. ➤ Designed and set pricelists for distributors, wholesalers, chain retailers, and online partners with all terms/policies that included MRSP and MAP that match industry standards.➤ Recruited and led a large broker sales force in support of all business channels nationwide. ➤ Worked collaboratively with both internal and external resources to foster long-term business relationships with retailers, distributors, and brokers in the pet industry.

Gainesville, Ga, Us

Accepted the challenge of designing and implementing comprehensive marketing and sales plans for the company where none previously existed. Conducted extensive research to create a detailed go-to-market strategy that included identifying marketing opportunities, direct marketing, and product development. Instituted short and long-range goals, objectives, policies, and operating procedures; developed and managed operating budgets.➤ Surpassed all forecasted metrics by growing sales revenue by 23% in FY’15 and by 25% in FY’16.➤ Oversaw direct and dotted-line reports including salary administration, customer service, work plans, goals, and performance appraisals, as well as broker relationships and category management.➤ Worked with production to maintain an OOS of <2% and deliverables to partners within ten days.➤ Planned, designed, and executed unique local and national marketing initiatives that included a POP counter and stand-up displays, planograms, POS material, and updated artwork/loyalty offerings.➤ Designed and upgraded product packaging and marketing that resulted in a complete product line with a variety of proteins and vegetable mixes; created a pricing structure for all markets and the target channel.➤ Collaborated with several partners in leading a creative brand promotion contest on social media

Dayton, Oh, Us

Promoted rapidly with increased levels of responsibility; reported to the President and the Board of Directors. Oversaw the Pet and Veterinary divisions including 50 direct reports. Led the acquisition by Miracle Corporation while directing sales, customer service, marketing, and product development; accountable for budget and P/L. ➤ Achieved a 16% YOY average revenue growth while enhancing 3% EBITA through effective sales programs, price list redesigns, and streamlining freight requirements.➤ Created and implemented unique marketing initiatives for individual accounts that included point of sale material, custom artwork, radio advertising, and product sampling.➤ Successfully initiated the first frozen pet food line into PetSmart and the first freeze-dried dog food lines into all markets throughout the U.S. and Canada.➤ Provided hands-on assistance with individual accounts, company reps, and the broker sales force to keep growth plans on track; built and fostered vital relationships with distributor partners across all channels.➤ Championed the incorporation of line extensions by updating packaging and ensuring “Made in the USA” was a key part of marketing efforts; added new product lines based on customer feedback.

Dayton, Oh, Us

Dayton, Oh, Us

Bachelor Of Science - Bs, Biology, Pre-Vet, Minor In Zoology

Veterinary Specialist | Managerial Finance | Six Sigma Lean Principles Based Selling