I collaborate remotely with a German artist management agency to launch new merchandise collections, build distribution channels, and create marketing campaigns. I design and pitch merchandise and product ideas to music labels, ensuring alignment with brand communication and values. - Develop and communicate consistent brand messaging and values for merchandise brands. - Set up a Shopify webshop and third-party logistics workflow for automated, scalable sales. - Conduct ongoing… Show more I collaborate remotely with a German artist management agency to launch new merchandise collections, build distribution channels, and create marketing campaigns. I design and pitch merchandise and product ideas to music labels, ensuring alignment with brand communication and values. - Develop and communicate consistent brand messaging and values for merchandise brands. - Set up a Shopify webshop and third-party logistics workflow for automated, scalable sales. - Conduct ongoing market research to identify growth opportunities and inform strategy. - Manage relationships with vendors, including manufacturers, shippers, and fulfillment centers. - Analyze sales data to evaluate performance and optimize sales strategy. - Collaborate with cross-functional teams to align merchandise strategy with overall business objectives. - Manage merchandise division budget to achieve business objectives and ROI. Show less

Year-round management position to develop and execute all marketing and branding activities for hallmark events in Vancouver and Seattle city centres with over 440,000 visitors in 2023. Spearheading all campaigns and media relations, monitoring agency involvement, briefing content creation and reporting to stakeholders. Management of marketing team at both locations, on-site promotional and all customer service staff.- Execute marketing campaigns successfully in cooperation with marketing… Show more Year-round management position to develop and execute all marketing and branding activities for hallmark events in Vancouver and Seattle city centres with over 440,000 visitors in 2023. Spearheading all campaigns and media relations, monitoring agency involvement, briefing content creation and reporting to stakeholders. Management of marketing team at both locations, on-site promotional and all customer service staff.- Execute marketing campaigns successfully in cooperation with marketing agency, including OOH, online marketing, and social media- Lead strategic go-to-market campaign and brand positioning for the Seattle Christmas Market in 2023.- Increased brand reach and engagement by creating engaging content, photo opportunities and events. Over 5 million views throughout social media platforms using branded hashtags.- Act as spokesperson conducting numerous TV and radio interviews.- Lead cross-functional collaboration with internal and external partners to ensure on-time project management and quick problem-solving.- Oversaw the allocation and management of the annual marketing budget. Show less

As a member of Blue Tomato GmbH's event marketing team, I had the opportunity to travel and attend various board sports events, making dreams come true for our customers, partners, friends, and colleagues. Working in a team of three, I was responsible for creating unforgettable experiences for all involved.My role included: - Leading the planning and execution of various events, such as the Best Foot Forward Europe Tour and Blue Tomato Rebuild the City Tour. - Organizing in-shop… Show more As a member of Blue Tomato GmbH's event marketing team, I had the opportunity to travel and attend various board sports events, making dreams come true for our customers, partners, friends, and colleagues. Working in a team of three, I was responsible for creating unforgettable experiences for all involved.My role included: - Leading the planning and execution of various events, such as the Best Foot Forward Europe Tour and Blue Tomato Rebuild the City Tour. - Organizing in-shop events, such as the Blue Tomato Winter Kick Offs, to engage customers and kick off the winter season. - Managing sponsor involvement and coordinating side events for Rock A Rail in Den Haag. - Establishing and maintaining long-term partnerships with communication partners to promote events and products. - Managing the full process of ordering, handling, and distributing promotional items. - Providing support for shop openings and other store-related events. - Forecasting and managing event budgets to ensure effective resource allocation. - Managing personnel responsibilities, including training and supervising event staff. Through my passion for board sports and event marketing, I successfully delivered a range of high-quality events that strengthened the Blue Tomato brand and engaged customers in meaningful ways. Show less

I was thrilled to return to Blue Tomato as part of the retail marketing department. Working alongside colleagues from various countries with a shared goal was one of the most rewarding aspects of the job.My main responsibilities included: - Leading the marketing activities for over 15 Blue Tomato shop openings across Austria, Germany, Switzerland, The Netherlands, and Finland. - Supporting market entry strategy projects as the retail marketing representative for The… Show more I was thrilled to return to Blue Tomato as part of the retail marketing department. Working alongside colleagues from various countries with a shared goal was one of the most rewarding aspects of the job.My main responsibilities included: - Leading the marketing activities for over 15 Blue Tomato shop openings across Austria, Germany, Switzerland, The Netherlands, and Finland. - Supporting market entry strategy projects as the retail marketing representative for The Netherlands (2018) and Finland (2019). - Managing and curating content for (40+) shop social media channels and developing social media marketing campaigns. - Creating and implementing digital in-store marketing content strategy for shop screens and radio. - Continuously evaluating and improving point-of-sale material and communication methods. - Providing support at shop events to promote the brand and increase customer engagement. - Forecasting and managing budgets to ensure efficient resource allocation.Through my creative efforts, I played a vital role in expanding the Blue Tomato brand in new markets and increasing its engagement with customers. Show less

Working for a music and arts festival was a very interesting new challenge for me. I‘m glad I had a chance to meet these interesting colleagues, partners and artists. One of the main memories I will keep from this time: my phone never rang as often as on the days before and during the festival. Reasons for that were these responsibilities:- Artist management- Backstage management- Coordinate suppliers on venue- Social media marketing

As an intern at Blue Tomato I had the chance to support all parts of the brand marketing department. So sending out newsletters, packing up some POS material for shops and planning a promotional booth for an event was a pretty normal day of my internship. Some of my bigger projects were: - Planing and executing of the Blue Tomato Kids Skate Tour- Support at planing and executing the Best Foot Forward Tour for the first time in Europe- Support at the Blue Tomato shop opening in… Show more As an intern at Blue Tomato I had the chance to support all parts of the brand marketing department. So sending out newsletters, packing up some POS material for shops and planning a promotional booth for an event was a pretty normal day of my internship. Some of my bigger projects were: - Planing and executing of the Blue Tomato Kids Skate Tour- Support at planing and executing the Best Foot Forward Tour for the first time in Europe- Support at the Blue Tomato shop opening in Luzern- Write texts for newsletter marketing, web shop or blog- Social media marketing Show less

This was my first experience working with the motion picture industry. It was really interesting to meet the people behind the movies, find out what pushes and inspires them. During this job I was supporting the creative director of the festival with the following tasks:- Plan, coordinate and host and movie screenings - Plan and execute side events- Social media and website support- Agency management (online and print media)- Interface management with partners and… Show more This was my first experience working with the motion picture industry. It was really interesting to meet the people behind the movies, find out what pushes and inspires them. During this job I was supporting the creative director of the festival with the following tasks:- Plan, coordinate and host and movie screenings - Plan and execute side events- Social media and website support- Agency management (online and print media)- Interface management with partners and service providers- Press contact- VIP hosting Show less

As an intern for 8 months I had various tasks in the marketing department of Oranier. Some of my main tasks were:- Website editing and translations into English and Dutch- Company image presentations- Trade show planning- daily marketing processes